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Defrozo is a free, all-in-one platform that helps photographers better display and market their work online.

Defrozo is a free, all-in-one platform that helps photographers better display and market their work online. Read More
pledged of $50,000 goal

Funding Canceled

Funding for this project was canceled by the project creator on April 16, 2015.

Demetrio Fortman
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Demetrio Fortman

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About this project

It was an incredible ride. We thank everyone who supported us on any level!

Special offer (valid for limited time)

Kickstarter continues! From May 1 through May 31, become a backer on Defrozo website and grab any of the Kickstarter rewards from $15 to $5000 pledge levels.

Funding IS successful  

We might not have got the money, but we got something far more important - we got the crowd!  

180+ awesome backers, over 1 000 new users, and partnerships with TemplateMonster and Depositphotos made our CROWDfunding campaign a sure success! 

This is just the beginning

Defrozo is moving forward - our goal is to deliver the full-featured platform to you in October 2015. With your help, we can make it happen! 

Start your free Defrozo account now and provide us your feedback as we develop the ultimate online marketing platform for creative professionals.

Thank you for visiting our Kickstarter project. We’re a team of web developers keen on photography, and we’re building software to help any photographer fulfill a dream - make money doing what they love most.

Defrozo in the media

Visit our Media page to check out all the popular magazines and blogs talking about Defrozo.

One login to showcase your photography, organize your workflow, manage your clients, sell prints, and discover growth hacks tailored specifically to photographers? Meet Defrozo.

Why do you need Defrozo?

Time-consuming website management. Troubles with hosting. Custom equals expensive. Multiple subscriptions to stay in control of. Limited time to devote to the business side of things. No affordable tool to manage your client base. Defrozo is born out of many pains.

With Defrozo you get a single login to access all the tools you might need to organize your images, create your portfolio, manage your workflow and client base, and sell your work online. Everything done via a simple, drag-n-drop interface and integrated system, so that you could spend less time clicking the buttons and more time taking photographs.

What makes Defrozo stand out?

Entering the pond with some big fish like PhotoShelter, Zenfolio, ShootQ in it may seem doomed. But we all remember the David vs Goliath story, right?

Defrozo is the first universal platform available for free to include every tool a photographer might need to start their business from scratch or grow their established brand. In other words, Defrozo will have all the features offered by the leading software solutions under one roof, and more. Reinventing the wheel? No. Integrating odd wheels and gears into a sophisticated mechanism to drive your career? Yes.

Free forever

We’re not here to build a startup and sell it to some big dawg in the business. We believe we have an idea that will be a game change in the world of photography services. When we’re talking about our goal we imagine office workers that will be finally able to become full-time photographers, entrepreneurs that will find new ways to drive referrals to their business, as well as end customers that will receive unmatched service at no additional cost.

This is why the free version of Defrozo will always include the full spectrum of features. There will be an opportunity to upgrade for users requiring more customization and storage space in each functional module.

To fit photographers’ needs at any stage of their career, there will be three plans available:

Where we are & Where we’re heading

We’ve released the Defrozo Beta in June, 2014. Right now there are 3 modules available for use which are Website Builder, Media Library, and Image Delivery. You can see the TimeLine of our project with the progress points and plans reflected in it.

What are the benefits?

See this short video below to get a better idea of how Defrozo works and how it can actually improve your business workflow:

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What's under the Hood?

The Defrozo system is based on WordPress with self-written classes and functions added for the proprietary features.  At the product conception stage, we carefully analyzed the original WP admin panel and tailored it to the needs of photographers, based on the collected survey data. 

Simply put, we took the world’s most popular content management system, cut off the unnecessary stuff of it, added important features it lacked, and then framed it into a user-friendly admin interface that enables users to do most operations by simply dragging and dropping elements.

Defrozo is built the way to utilize both WordPress’s latest achievements and custom programs adjusted specifically for photography business management.  

All user websites are hosted on a single cloud server so that they could be updated all at once using the mechanism of symlinks. This approach allows us to implement platform updates fast and frequently.

Why we need your support?

Defrozo is not a vague concept, nor is it a prototype or demo version of the software. We have a working beta version which everyone can join for free but there's still much to do in order to extend the functionality of available modules and add new ones. Your voice will help us make Defrozo a one-stop solution for photographers.

Who the hell are "We"?

My name is Demetrio Fortman. I've been developing software since2003 with my other brain children including MotoCMS content management system and MotoPress plugin for WordPress. My partners in the Defrozo team are the co-founder and COO Pavlovsky, senior developer Andrew Williams and our design warrior Brave. We often joke we're like the Beatles in the world of software.

I came up with the idea of Defrozo at a party while talking to my pal, a professional photographer, who was complaining of how many accounts he needs to check on a daily basis in order to manage his website, blog, email marketing, and client base. That’s when I thought about a “tool to rule them all”.

My team mates at Moto CMS helped to set up the early prototypes of Defrozo and gather a focus group of 200 photographers around the world. Once we got the positive feedback and suggestions from our focus group, the project got its own small yet well-knit team.

Risks and challenges

This is a complex software project with unforeseen development challenges inevitably to take place. The biggest risk with a project like this is delivering it on time. To address this challenge, we’re setting biweekly milestones and make sure we hit them prioritizing existing module improvements above new features. Besides, we’ll regularly update our backers just as we’re doing it for our current users.

Our other major challenge will be connecting with the third-party services and vendors. We have the least experience in this area which makes it difficult to determine the precise timeline of completion. However, this will not affect the process of building the platform itself.

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Support this project

  1. Select this reward

    Pledge $1 or more About $1.00 USD

    - Demetrio makes a selfie with a funny face and your name on a sheet of paper
    - Big video when the project is funded with all the funny faces

    Estimated delivery
    Limited 17 backers
  2. Select this reward

    Pledge $5 or more About $5 USD

    - Personalized wallpaper
    - Thanks in social media channels

    Estimated delivery
    Limited 9 backers
  3. Select this reward

    Pledge $15 or more About $15 USD

    - High-Five Pack
    - 6 months of "Ultimate" account for Free (regular price $49/month)

    Estimated delivery
    11 backers
  4. Select this reward

    Pledge $25 or more About $25 USD

    - High-Five Pack
    - 1 Year of "Ultimate" account for Free
    - Private development time access
    - Kick Starter edition Theme

    Estimated delivery
    Limited 40 backers
  5. Select this reward

    Pledge $50 or more About $50 USD

    - High-Five Pack
    - 2 years of "Ultimate" account for Free
    - Private development time access
    - Kick Starter edition Theme
    - Knowledge bundle
    - Founder Medal on the website

    Estimated delivery
    Limited 63 backers
  6. Select this reward

    Pledge $100 or more About $100 USD

    - High-Five pack
    - 3 years of "Ultimate" account for Free
    - Private development time access
    - Kick Starter edition Theme
    - Knowledge bundle
    - Founder medal
    - Website tuning by our Team

    Estimated delivery
    Limited 36 backers
  7. Select this reward

    Pledge $500 or more About $500 USD

    - 3 years of "Ultimate" account for Free
    - Private development time access
    - Kick Starter edition Theme
    - Listing on a Partners Page
    - Custom Theme
    - SEO report every year
    - Interview on Defrozo blog

    Estimated delivery
    Limited 1 backer
  8. Select this reward

    Pledge $5,000 or more About $5,000 USD

    - Official Partner status
    - a part of Media Releases
    - Joint presentations
    - Case study on Defrozo Blog
    - Site wide + admin link
    - Custom theme named after Company

    Estimated delivery
    Limited 2 backers

Funding period

- (30 days)