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Defy limitations. Defy the norm. Defy gravity. The world's most supportive soft-bra for curves C-H.
1,379 backers pledged $136,084 to help bring this project to life.
Last updated

About

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$136,084

1,379

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Risks and challenges

In the process of fitting on hundreds of bodies, we’ve learned that most women self-identify as the wrong bra size. In fact, studies show that nearly 80% of women are wearing the wrong size bra. That’s not your fault. It’s the industry’s. Women have been forced into ill-fitting bras by companies that only offer limited sizes. We want to get you into the right size.

Since we can’t personally fit every single one of you (We wish!) please utilize our size charts to ensure you are ordering our recommended size. For the most accurate fit please measure yourself. If you aren’t sure, or are between sizes, we recommend sizing down. Our phenomenal fabric will stretch to accommodate your curves. Still unsure with which size would be your best fit? Please feel free to contact our Customer Experience team for some additional guidance.

Our fabric contains elastane, which means it will form to your body over the first 48 hours of wear. If your bra feels a little tight when you first put it on, give it a bit of wear-time to adjust to your unique shape.

Thank you for taking this journey with us! We know it will be unforgettable.

Learn about accountability on Kickstarter
Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $58 or more About $58

    Limited Time: 1 Defy Tank

    You asked, and we listened! For a limited time you can get 1 Defy Tank for only $58.
    You'll get to choose your Color and Size at the end of the campaign. You save $20 or 26% off the retail price ($78).

    Includes:
    • 1 Defy Tank
    Less
    Estimated delivery
    Ships to Only United States
    Limited 22 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $58 or more About $58

    Kickstarter Special: 1 Defy Bra

    Limited-time pricing for Kickstarter!
    You save: $10 or 15% off the retail price ($68)
    You'll get to choose your Color and Size at the end of the campaign.

    Includes:
    • 1 Defy Bra
    Less
    Estimated delivery
    Ships to Only United States
    Limited 121 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $68 or more About $68

    Kickstarter Special: 1 Defy Tank

    You asked, and we listened! For a limited time you can get 1 Defy Tank for only $68.
    You'll get to choose your Color and Size at the end of the campaign. You save $10 or 13% off the retail price ($78).

    Includes:
    • 1 Defy Tank
    Less
    Estimated delivery
    Ships to Only United States
    Limited 0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $98 or more About $98

    INTERNATIONAL ONLY: 1 of Each + 3 on us!

    INTERNATIONAL CUSTOMERS. We heard you. For a limited time only, we want to send you our most popular package: 1 piece of both the Defy Bra and Defy Tank at a 1-time-only price. Plus we’ll throw in 3 pairs of knickers! You save: $142 or 61% off the retail price ($230).

    You'll get to choose your colors and sizes at the end of the campaign.

    Shipping available to these countries only:
    Austria
    Belgium
    Bulgaria
    Canada
    Croatia
    Republic of Cyprus
    Czech Republic
    Denmark
    Estonia
    Finland
    France
    Germany
    Greece
    Hungary
    Ireland
    Italy
    Latvia
    Lithuania
    Luxembourg
    Malta
    Netherlands
    Poland
    Portugal
    Romania
    Slovakia
    Slovenia
    Spain
    Sweden
    United Kingdom

    Evelyn & Bobbie does not ship internationally through our ecommerce website. International shipping will be exclusive to this Kickstarter package.

    Includes:
    • 1 Defy Bra
    • 1 Defy Tank
    • 3 pairs of Knickers
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 103 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $118 or more About $118

    Kickstarter Special: 1 of Each

    Limited-time pricing for Kickstarter! Share with a friend, or keep them both for you.
    You save: $28 or 19% off the retail price ($146)
    You'll get to choose your Colors and Sizes at the end of the campaign.

    Includes:
    • 1 Defy Bra
    • 1 Defy Tank
    Less
    Estimated delivery
    Ships to Only United States
    Limited 39 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $128 or more About $128

    Kickstarter Special: 3 Defy Bras

    For a limited time you can get 3 Defy Bra for only $128.
    You'll get to choose your Color and Size at the end of the campaign.
    You save $76 or 37% off the retail price ($204).

    Includes:
    • 3 Defy Bras
    Less
    Estimated delivery
    Ships to Only United States
    Limited 23 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $178 or more About $178

    VIP Only: 2 of Each + 6 on us!

    To celebrate our most supportive customers, let us support you with 2 pieces of both the Defy Bra and Defy Tank at a 1-time-only price. Plus we’ll throw in 6 pairs of knickers! Share with a friend, or keep them all for you. You save: $282 or 61% off the retail price ($460).

    You'll get to choose your colors and sizes at the end of the campaign.

    Includes:
    • 2 Defy Bras
    • 2 Defy Tanks
    • 6 pairs of Knickers
    Less
    Estimated delivery
    Ships to Only United States
    Limited 99 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $188 or more About $188

    First 48: 2 of Each + 6 on us!

    In celebration of the first 48 hours of our campaign you will get 2 pieces of both the Defy Bra and Defy Tank for a 1-time-only discount. Plus we’ll throw in 6 pairs of knickers! Share with a friend, or keep them all for you.
    You'll get to choose your Colors and Sizes at the end of the campaign.
    You save: $272 or 59% off the retail price ($460)

    Includes:
    • 2 Defy Bras
    • 2 Defy Tanks
    • 6 pairs of Knickers
    Less
    Estimated delivery
    Ships to Only United States
    Limited 40 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge $268 or more About $268

    VIP Only: 3 of Each + 9 on us!

    To celebrate our most supportive customers, let us support you with 3 pieces of both the Defy Bra and Defy Tank at a 1-time-only price. Plus we’ll throw in 9 pairs of knickers! Share with a friend, or keep them all for you. You save: $422 or 61% off the retail price ($690).

    You'll get to choose your colors and sizes at the end of the campaign.

    Includes:
    • 3 Defy Bras
    • 3 Defy Tanks
    • 9 pairs of Knickers
    Less
    Estimated delivery
    Ships to Only United States
    Limited 37 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge $278 or more About $278

    First 48: 3 of Each + 9 on us!

    In celebration of the first 48 hours of our campaign you will get 3 pieces of both the Defy Bra and Defy Tank for a 1-time-only discount. Plus we’ll throw in 9 pairs of knickers! Share with a friend, or keep them all for you.
    You'll get to choose your Colors and Sizes at the end of the campaign. You save: $412 or 60% off the retail price ($690)

    Includes:
    • 3 Defy Bras
    • 3 Defy Tanks
    • 9 pairs of Knickers
    Less
    Estimated delivery
    Ships to Only United States
    Limited 6 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Reward no longer available

    Pledge $38 or more About $38

    VIP only: 1 Defy Bra

    To celebrate our most supportive customers, let us support you with 1 Defy Bra for only $38.
    You'll get to choose your Color and Size at the end of the campaign. You save $30 or 44% off the retail price ($68).

    Includes:
    • 1 Defy Bra
    Less
    Estimated delivery
    Ships to Only United States
    Reward no longer available 150 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Reward no longer available

    Pledge $48 or more About $48

    First 48: Treat Yourself

    In celebration of the first 48 hours of our campaign you will get 1 Defy Bra for only $48.
    You'll get to choose your Color and Size at the end of the campaign. You save $20 or 29% off the retail price ($68).

    Includes:
    • 1 Defy Bra
    Less
    Estimated delivery
    Ships to Only United States
    Reward no longer available 100 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  13. Reward no longer available

    Pledge $48 or more About $48

    Limited Time: 1 Defy Bra

    You asked, and we listened! For a limited time you can get 1 Defy Tank for only $48.
    You'll get to choose your Color and Size at the end of the campaign. You save $20 or 29% off the retail price ($68).

    Includes:
    • 1 Defy Bra
    Less
    Estimated delivery
    Ships to Only United States
    Reward no longer available 50 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  14. Reward no longer available

    Pledge $88 or more About $88

    VIP Only: 1 of Each + 3 on us!

    To celebrate our most supportive customers, let us support you with 1 piece of both the Defy Bra and Defy Tank at a 1-time-only price. Plus we’ll throw in 3 pairs of knickers! You save: $142 or 61% off the retail price ($230).

    You'll get to choose your colors and sizes at the end of the campaign.

    Includes:
    • 1 Defy Bra
    • 1 Defy Tank
    • 3 pairs of Knickers
    Less
    Estimated delivery
    Ships to Only United States
    Reward no longer available 110 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  15. Reward no longer available

    Pledge $98 or more About $98

    VIP only: 3 Defy Bras

    To celebrate our most supportive customers, let us support you with 3 Defy Bra for only $98.
    You'll get to choose your Color and Size at the end of the campaign. You save $106 or 52% off the retail price ($204).

    Includes:
    • 3 Defy Bras
    Less
    Estimated delivery
    Ships to Only United States
    Reward no longer available 150 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  16. Reward no longer available

    Pledge $98 or more About $98

    First 48: 1 of Each + 3 on us!

    In celebration of the first 48 hours of our campaign you will get 1 piece of both the Defy Bra and Defy Tank for a 1-time-only discount. Plus we’ll throw in 3 pairs of knickers! You save: $132 or 57% off the retail price ($230).
    You'll get to choose your Colors and Sizes at the end of the campaign.

    Includes:
    • 1 Defy Bra
    • 1 Defy Tank
    • 3 pairs of Knickers
    Less
    Estimated delivery
    Ships to Only United States
    Reward no longer available 100 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  17. Reward no longer available

    Pledge $98 or more About $98

    INTERNATIONAL ONLY: 1 of Each + 3 on us!

    INTERNATIONAL CUSTOMERS. We heard you. For a limited time only, we want to send you our most popular package: 1 piece of both the Defy Bra and Defy Tank at a 1-time-only price. Plus we’ll throw in 3 pairs of knickers! You save: $142 or 61% off the retail price ($230).

    You'll get to choose your colors and sizes at the end of the campaign.

    Shipping available to these countries only:
    Austria
    Belgium
    Bulgaria
    Croatia
    Republic of Cyprus
    Czech Republic
    Denmark
    Estonia
    Finland
    France
    Germany
    Greece
    Hungary
    Ireland
    Italy
    Latvia
    Lithuania
    Luxembourg
    Malta
    Netherlands
    Poland
    Portugal
    Romania
    Slovakia
    Slovenia
    Spain
    Sweden

    Evelyn & Bobbie does not ship internationally through our ecommerce website. International shipping will be exclusive to this Kickstarter package.

    Includes:
    • 1 Defy Bra
    • 1 Defy Tank
    • 3 pairs of Knickers
    Less
    Estimated delivery
    Ships to Only certain countries
    Reward no longer available 25 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  18. Reward no longer available

    Pledge $98 or more About $98

    INTERNATIONAL ONLY: 1 of Each + 3 on us!

    INTERNATIONAL CUSTOMERS. We heard you. For a limited time only, we want to send you our most popular package: 1 piece of both the Defy Bra and Defy Tank at a 1-time-only price. Plus we’ll throw in 3 pairs of knickers! You save: $142 or 61% off the retail price ($230).

    You'll get to choose your colors and sizes at the end of the campaign.

    Shipping available to these countries only:
    Austria
    Belgium
    Bulgaria
    Canada
    Croatia
    Republic of Cyprus
    Czech Republic
    Denmark
    Estonia
    Finland
    France
    Germany
    Greece
    Hungary
    Ireland
    Italy
    Latvia
    Lithuania
    Luxembourg
    Malta
    Netherlands
    Poland
    Portugal
    Romania
    Slovakia
    Slovenia
    Spain
    Sweden

    Evelyn & Bobbie does not ship internationally through our ecommerce website. International shipping will be exclusive to this Kickstarter package.

    Includes:
    • 1 Defy Bra
    • 1 Defy Tank
    • 3 pairs of Knickers
    Less
    Estimated delivery
    Ships to Only certain countries
    Reward no longer available 10 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  19. Reward no longer available

    Pledge $108 or more About $108

    3 Pack

    In celebration of the first 48 hours of our campaign you will get 3 Defy Bras for only $108.
    You'll get to choose your Color and Size at the end of the campaign. You save $96 or 47% off the retail price ($204).

    Includes:
    • 3 Defy Bras
    Less
    Estimated delivery
    Ships to Only United States
    Reward no longer available 100 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  20. Reward no longer available

    Pledge $108 or more About $108

    Limited Time: 1 of Each + 2 on us!

    For a limited time only you'll get 1 piece of both the Defy Bra and Defy Tank. Plus we’ll throw in 2 pairs of knickers! You save: $94 or 47% off the retail price ($202)
    You'll get to choose your Colors and Sizes at the end of the campaign.
    Only a limited number of packages available.

    Includes:
    • 1 Defy Bra
    • 1 Defy Tank
    • 2 pairs of Knickers
    Less
    Estimated delivery
    Ships to Only United States
    Reward no longer available 50 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  21. Reward no longer available

    Pledge $118 or more About $118

    Limited Time: 3 Defy Bras

    For a limited time you can get 3 Defy Bra for only $118.
    You'll get to choose your Color and Size at the end of the campaign.
    You save $86 or 42% off the retail price ($204).

    Includes:
    • 3 Defy Bras
    Less
    Estimated delivery
    Ships to Only United States
    Reward no longer available 25 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (32 days)