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90 cards to guide any naming process. Created by A Hundred Monkeys and designed by Out Of Office
90 cards to guide any naming process. Created by A Hundred Monkeys and designed by Out Of Office
161 backers pledged $13,033 to help bring this project to life.
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Go name yourself: the deck for naming companies and products

$13,033

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Go Name Yourself is a deck of cards for coming up with great names for your business, project or product. 

The deck was developed by Eli Altman and Rose Linke of A Hundred Monkeys, the Berkeley, California-based naming company. Rose and Eli have worked on well over 500 naming projects for big companies like Google and Target, startups like Eero and Okta, and small companies like Standard Deviant and Broad Daylight. The deck is designed by our friends Elana Schlenker and Mark Pernice from Out of Office. Our plan, and part of our budget, is to collaborate with a small group of illustrators to create a diverse set of visually inspiring cards. 

One of the most common questions we get at A Hundred Monkeys is “Where do you actually find names?” 

This is a question without a simple answer. We find names all over the  place. We find names in books and online and in conversation. If there  were one place good names came from, we probably wouldn’t be in business. Go Name Yourself shares many of the ways we actually come up  with names.

How does Go Name Yourself work?

Similar to a deck of playing cards, Go Name Yourself has four suits: Preparation, Ideation, Lessons, and Vetting. 

Preparation [15 cards]: Lay the groundwork for good naming. Preparation cards help you understand positioning, context, and audience so your name has purpose and you aren't just throwing around words you like and seeing what sticks.

Ideation [45 cards]: This is the core of the deck. Ideation cards share 45 different ways we've come up with names at A Hundred Monkeys. Instead of staring at a blank page waiting for brilliance, each card gives you a thought exercise that will help you come up with a wild smattering of names.

Lessons [15 cards]: What we've learned about naming over the years. Lessons deal with many of the misconceptions and traps that get people stuck while trying to come up with names.

Vetting [15 cards]: While coming up with great names is tough enough, making sure your name won't get you into trouble is another challenge entirely. Vetting cards help you take the names you've come up with and put them through the ringer--making sure you're in the clear legally, culturally, and practically.

Wait, didn't you write a book about this?

Correct you are. While Don’t Call It That walks through all the ins and outs of the naming process, Go Name Yourself is about coming up with cool names in as many ways as possible. There’s certainly some overlap here. Part of this is recognizing that people like to work and solve problems in different ways. Don’t Call It That is a step-by-step process. Go Name Yourself is a creative exercise. They can be used separately or together.

Risks and challenges

This is our second Kickstarter project. We learned a lot on the first go-around but there are some key differences between playing cards and books. Cards are lighter, smaller, and easier to ship. There are some interesting material choices we're weighing. Cards tend to be made of either coated paper or plastic. We want to find an environmentally agreeable way to produce the cards. This factors in weight, durability, recyclability, and materials.

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  1. Select this reward

    Pledge US$ 35 or more About US$ 35

    Get decked

    The Go Name Yourself name ideation deck. 90 cards of thought provoking ideas to help you name whatever you're working on.

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    Pledge US$ 500 or more About US$ 500

    Ready player one

    Rose and Eli from A Hundred Monkeys will play the deck for you. Starts with a 30 minute call to understand what you're naming. From there we will use the cards to develop names for your project. We'll send you the results, highlighting our favorites, along with the specific deck we used.

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    Pledge US$ 1,000 or more About US$ 1,000

    Design decathalon

    Elana and Mark from Out Of Office will take any one name you develop using the deck and together create 60 rapid fire logo sketches in one hour. The process will be recorded. Use any of the artwork you'd like or just sit back and watch them sweat. Also includes the deck.

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    Pledge US$ 60 or more About US$ 60

    Office hours

    You get the deck plus lunch with us at Vik's Chaat House in Berkeley, CA. Lunch is included, transportation is not.

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Funding period

- (30 days)