Greetings and welcome to the first ever, crowdfunding campaign for [debut]. My name is Gareth and I'm here at Kickstarter.com to tell you about my new project, "Postcards from Berlin" and let you know how you can get involved.
Although [debut] is often referred to as my solo project, that couldn’t be further from the truth. In reality, it is a collaborative affair …. a music and art collective with an ever changing cast. And this time, for this album, I want to make YOU part of that cast – that’s you and me creating something together, that I could not create alone.
For years I’ve been carrying around the idea of recording an album in Berlin. It’s been plaguing me, creeping up on me and preventing me from moving on until it’s been completed. All the greats of our time have recorded their finest work there, from Bowie to U2, Depeche Mode to Nick Cave. The history of the city magnetizes artists to explore it and pour what they find into a once in a lifetime body of work. With that in mind, I’ve been working on a collection of songs inspired by the city. Songs filled with the coldness of Eastern European winters, soaring pianos of classical eras gone by and a raw industrial edge that only that city can inspire. (Check out previews of the songs in demo form below….)
And now to finish the process I will journey to the Berlin streets and the famous Hansa & UFO studios ….. walking in the footsteps of the greats, creating the record that you helped me to make and which features YOU. This is your opportunity to get your voice on the record as part of my “Berlin choir”. Just email me your note and I’ll take your voice with me to Berlin. I’ll create a virtual choir that contains all the voices from all the pledgers. Then I’ll play back that choir in the huge halls at those studios and record it with all the reverb and presence of those rooms. You’ll get your name in the credits and be part of that recording for ever. Imagine, your voice, your essence in the same room as Bono!
Plus as further reward, you’ll have first access to limited edition exclusives not available anywhere else …. I’ll be taking unique polaroids, signing them and including them in your CD with a personal message to you. You can get one of a kind, framed and signed lyric sheets used in the actual recording sessions and custom Converse hi-tops designed by yours truly. You can even come and record with me in LA and Berlin!
Check out the list of available pledges – there’s something there for everyone. Whatever you purchase, you’ll be the first to receive your chosen package months ahead of its public release plus here today you get first stab at an extremely limited number of backer only tickets for a celebratory live show in Los Angeles.
I’ve already committed my heart, creative mind and my own money to the process. I’ve paid for my flight and gone deep to cover all the costs to get this far. Your support will help me to finish what’s started… to literally get YOUR voice on the recording. Paying for studio time and recording engineers, videos and photography. Plus the production of CD’s and artwork so that what we’ve created together will be beautifully preserved, forever.
If we exceed our initial fundraising target, I'll be pouring all the money raised into making it an even better album. I'd be able to add more songs to the album and bring in other guest musicians and producers. We’ll be able to fund more live shows and international promotion taking our work to a wider global audience. Each time we break though to a new level, I’ll unlock secret bonus rewards that every pledger will receive.
So be bold, and pledge strong. Don’t forget that you can pledge as many times as you want to make up your ideal combination of items from the exclusives listed. Thank you sincerely for all your support. I can’t wait to share with you …… “Postcards from Berlin”
Risks and challenges
Of course, if we don't hit our target for fundraising, no one gets anything. You won't get charged anything and I won't be able to make the album with you as part of it …. so please share what we are trying to create with your friends and family and let's make this one damn massive choir!!!
The $7500 target is just an initial goal. It will allow me to record, mix and master the album while also producing some supportive works like videos and photos. It will allow me to fulfill all pledges and just about cover costs. The real targets are as follows :
$12,500 : Funds live shows in New York, London & Berlin
$17,500 : supports a European PR & Marketing campaign
$25,000 : supports a US PR & Marketing campaign
$35,000 : supports further live shows throughout europe and USA
Right now the project is in full production mode but the final recordings in Berlin won't happen until early September 2014. Then I will mix and master the project, get it to the duplication plant and aim to deliver it to you in December 2014.
I will be keeping you up to date with videos and info along the way and tease you with initial tracks before the album is released.
Note : to get YOUR voice on the recording and YOUR NAME in the credits, you must first BUY any level of reward and then you will be eligible to email a recording of you singing ANY note of at least 8 seconds in length to firstname.lastname@example.org
When you do your note, be sure to be in a quiet place and use your best possible source to capture it. Try to hold one single note that feels right to you. Try not to waiver in pitch or tone. Take a deep breath before you start your note! The recording can start BEFORE you take your breath - i can edit whatever you send me to make your note start at the right time and be in perfect tune!!
Here is an idea of the timeline for the project and what will be happen once funding is completed :
June/ July/ Aug 2014 : pre-production and recording in Los Angeles. This will include 90% of all recording for the album. Artwork for all elements will also be done during this period.
Sept/ Oct 2014 : Recording in Berlin followed by mixing and mastering of the music. Mixing can sometimes take longer than expected so although I think we can do it all in September, I've allowed the whole October in case it takes longer to get it just right. October in essence becomes my "I need more time"!!! month - it's there to protect the quality of production in case something goes wrong.
Nov 2014 : this is "product production" month - in reality, most rewards will have been "made" in the previous months but here I am giving myself a solid month to do things that in reality (from previous experience) only take a week or so.
which leads us all to ….
Dec 2014 : this is fulfillment month. This is when you can expect to get your rewards and when the launch show in LA will take place. I think its realistic and there is plenty of "contingency" time built in to the plan. The goal is to make sure that you have everything you purchased pre-xmas 2014 BUT if things go sideways, through illness, production delays, hard drive crashes (please no!!!!), etc I promise to keep you informed as to when you can expect your goodies.
I want you to know that I am committed to delivering a great body of art to you in a timely manner and will keep you updated and in the loop if other things conspire to delay the exact delivery date.Learn about accountability on Kickstarter
- (30 days)