About this project
Stretch goal achieved: $9,000. The book gets an extra 20 pages and goes to 150 pages.
Stretch goal achieved: $6,000. Everyone at the $5 level and above will get a set of postcards featuring images from the book.
Press & kudos: Thanks to Kickstarter for making this project a Staff Pick, and to Curbed for featuring it!
There is something to be said for the notion that we all have two homes: The home we come from, and the home we make for ourselves. I come from a rural town in southern Australia, but my adopted home since 1999 has been New York City. Even that doesn't feel right, though. In 2002, I came to Brooklyn.
Then I was home.
I set out to document my adopted borough by walking through each and every neighborhood with my cameras, photographing everything that caught my eye. There are familiar sights: trendy restaurants in Cobble Hill, Cyclones baseball on summer evenings in Coney Island, tattoos and live music in Williamsburg, shipping containers lining the waterfront in Red Hook. There are also thousands of hidden vistas, like a sleeping angel perched on a gravestone in Canarsie and shimmering, century-old glass half buried on Bottle Beach.
I spent more than a year shooting thousands of photos for this project. Along the way, I've gotten into serious arguments about precisely where one neighborhood ends and another begins, and what counts as a neighborhood in the first place. I've had to draw my own conclusions in these matters. Explaining them all would be a book of its own. Let some of the images speak for themselves...
“As Seen in Brooklyn” will be a self-published 8 x 10 hardcover with 130 pages (stop press: now 150 pages!), divided up by neighborhood, with a multi-page section spotlighting each of these areas:
Bath Beach; Bay Ridge (including Fort Hamilton); Bedford-Stuyvesant (including Bedford, Stuyvesant Heights, Ocean Hill, and Weeksville); Bensonhurst; Bergen Beach (including Georgetown); Boerum Hill; Borough Park; Brighton Beach (including West Brighton); Brooklyn Heights (including Brooklyn Bridge Park and Fulton Ferry); Brownsville; Bushwick (including Wyckoff Heights); Canarsie (including Paerdegat Basin and Seaview Village); Carroll Gardens; Clinton Hill; Cobble Hill; Columbia Street Waterfront; Coney Island; Crown Heights; Downtown Brooklyn; DUMBO; Dyker Heights; East Flatbush (including Farragut, Wingate, Erasmus, Rugby, and Remsen Village); East New York (including Cypress Hills, Broadway Junction, New Lots, City Line, Spring Creek, and Starrett City); East Williamsburg; Flatbush (including Caton Park, Prospect Park South, Beverly Square East, Beverly Square West, Ditmas Park, Ditmas Park West, Albemarle-Kenmore Terrace, South Midwood, Midwood Park, and West Midwood); Flatlands; Fort Greene; Gateway National Recreation Area (including Barren Island, Floyd Bennett Field, and Bottle Beach); Gerritsen Beach; Gowanus; Gravesend; Greenpoint (including Little Poland); Greenwood Heights; Homecrest; Industry City; Kensington (including Parkville); Madison; Manhattan Beach; Mapleton; Marine Park; Midwood; Mill Basin; Navy Yard; Park Slope; Prospect Heights (including the Brooklyn Botanic Garden); Prospect Lefferts Gardens; Prospect Park (including Grand Army Plaza and the Parade Ground); Red Hook; Seagate; Sheepshead Bay (including Kings Bay and Plumb Beach); South Slope; Sunset Park (including Brooklyn Chinatown); Vinegar Hill; White Sands; Williamsburg; Windsor Terrace
The book is being laid out, designed and edited by Lucia Reed, a Brooklyn-based graphic designer whose portfolio of projects can be viewed at www.luciareed.com. The book will be printed by Blurb.com, a specialty provider of high-quality photo books.
The funds raised through this Kickstarter will be used to pay for production expenses and print at least 50 copies of the book. We’ve made the book as inexpensive as we can: $60 is the absolute break-even figure on what it costs to print and ship one copy. Higher pledges help us offset the project’s substantial overhead.
We have tons of great rewards you can see on the right - the book of course, an abridged ebook version, my labor to take photos for you, a Brooklyn care package, and prints of photos like these...
Backers at the $25 level will receive a signed 8 x 12 open-edition print of this image:
Backers who choose packages with an open-edition print from David's collection ($30 and up) can select from David's online portfolio, including images from Japan, France, the U.K. and across the U.S., including Brooklyn of course. Some samples:
Risks and challenges
The photos for this project are all shot; we’re currently in the layout and design phase. Lucia and David are making their image selections now, and plan to finalize the book’s design and send off the final files in October.
Blurb’s turnaround time is 7 to 12 days. We expect it will take us up to 14 days (two weeks) to package and ship books to backers. That work should happen in November; we’ve set our delivery date in December to give us a full extra month of wiggle room and slippage. We’re confident we can have “As Seen in Brooklyn” in buyers’ hands by December, ahead of the holiday rush. If anything unexpected arises, we’ll communicate it quickly through backers’ updates.Learn about accountability on Kickstarter
Have a question? If the info above doesn't help, you can ask the project creator directly.
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