From iconic Coney Island to industrial Greenpoint, ritzy Park Slope to gritty East New York, capturing the spirit of the borough. Read more
This project was successfully funded on September 27, 2013.
About this project
Stretch goal achieved: $9,000. The book gets an extra 20 pages and goes to 150 pages.
Stretch goal achieved: $6,000. Everyone at the $5 level and above will get a set of postcards featuring images from the book.
Press & kudos: Thanks to Kickstarter for making this project a Staff Pick, and to Curbed for featuring it!
There is something to be said for the notion that we all have two homes: The home we come from, and the home we make for ourselves. I come from a rural town in southern Australia, but my adopted home since 1999 has been New York City. Even that doesn't feel right, though. In 2002, I came to Brooklyn.
Then I was home.
I set out to document my adopted borough by walking through each and every neighborhood with my cameras, photographing everything that caught my eye. There are familiar sights: trendy restaurants in Cobble Hill, Cyclones baseball on summer evenings in Coney Island, tattoos and live music in Williamsburg, shipping containers lining the waterfront in Red Hook. There are also thousands of hidden vistas, like a sleeping angel perched on a gravestone in Canarsie and shimmering, century-old glass half buried on Bottle Beach.
I spent more than a year shooting thousands of photos for this project. Along the way, I've gotten into serious arguments about precisely where one neighborhood ends and another begins, and what counts as a neighborhood in the first place. I've had to draw my own conclusions in these matters. Explaining them all would be a book of its own. Let some of the images speak for themselves...
“As Seen in Brooklyn” will be a self-published 8 x 10 hardcover with 130 pages (stop press: now 150 pages!), divided up by neighborhood, with a multi-page section spotlighting each of these areas:
Bath Beach; Bay Ridge (including Fort Hamilton); Bedford-Stuyvesant (including Bedford, Stuyvesant Heights, Ocean Hill, and Weeksville); Bensonhurst; Bergen Beach (including Georgetown); Boerum Hill; Borough Park; Brighton Beach (including West Brighton); Brooklyn Heights (including Brooklyn Bridge Park and Fulton Ferry); Brownsville; Bushwick (including Wyckoff Heights); Canarsie (including Paerdegat Basin and Seaview Village); Carroll Gardens; Clinton Hill; Cobble Hill; Columbia Street Waterfront; Coney Island; Crown Heights; Downtown Brooklyn; DUMBO; Dyker Heights; East Flatbush (including Farragut, Wingate, Erasmus, Rugby, and Remsen Village); East New York (including Cypress Hills, Broadway Junction, New Lots, City Line, Spring Creek, and Starrett City); East Williamsburg; Flatbush (including Caton Park, Prospect Park South, Beverly Square East, Beverly Square West, Ditmas Park, Ditmas Park West, Albemarle-Kenmore Terrace, South Midwood, Midwood Park, and West Midwood); Flatlands; Fort Greene; Gateway National Recreation Area (including Barren Island, Floyd Bennett Field, and Bottle Beach); Gerritsen Beach; Gowanus; Gravesend; Greenpoint (including Little Poland); Greenwood Heights; Homecrest; Industry City; Kensington (including Parkville); Madison; Manhattan Beach; Mapleton; Marine Park; Midwood; Mill Basin; Navy Yard; Park Slope; Prospect Heights (including the Brooklyn Botanic Garden); Prospect Lefferts Gardens; Prospect Park (including Grand Army Plaza and the Parade Ground); Red Hook; Seagate; Sheepshead Bay (including Kings Bay and Plumb Beach); South Slope; Sunset Park (including Brooklyn Chinatown); Vinegar Hill; White Sands; Williamsburg; Windsor Terrace
The book is being laid out, designed and edited by Lucia Reed, a Brooklyn-based graphic designer whose portfolio of projects can be viewed at www.luciareed.com. The book will be printed by Blurb.com, a specialty provider of high-quality photo books.
The funds raised through this Kickstarter will be used to pay for production expenses and print at least 50 copies of the book. We’ve made the book as inexpensive as we can: $60 is the absolute break-even figure on what it costs to print and ship one copy. Higher pledges help us offset the project’s substantial overhead.
We have tons of great rewards you can see on the right - the book of course, an abridged ebook version, my labor to take photos for you, a Brooklyn care package, and prints of photos like these...
Backers at the $25 level will receive a signed 8 x 12 open-edition print of this image:
Backers who choose packages with an open-edition print from David's collection ($30 and up) can select from David's online portfolio, including images from Japan, France, the U.K. and across the U.S., including Brooklyn of course. Some samples:
Risks and challenges
The photos for this project are all shot; we’re currently in the layout and design phase. Lucia and David are making their image selections now, and plan to finalize the book’s design and send off the final files in October.
Blurb’s turnaround time is 7 to 12 days. We expect it will take us up to 14 days (two weeks) to package and ship books to backers. That work should happen in November; we’ve set our delivery date in December to give us a full extra month of wiggle room and slippage. We’re confident we can have “As Seen in Brooklyn” in buyers’ hands by December, ahead of the holiday rush. If anything unexpected arises, we’ll communicate it quickly through backers’ updates.Learn about accountability on Kickstarter
Have a question? If the info above doesn't help, you can ask the project creator directly.
Pledge $5 or more
Much gratitude, access to photo-filled backer updates, and a personal thank-you postcard featuring an image from the book.Estimated delivery:Ships anywhere in the world
Pledge $15 or more
A 56-page “As Seen in Brooklyn: Highlights” ebook, featuring one page of photos from each Brooklyn neighborhood. This is an abridged version of the complete book; the full version is currently only available in print.Estimated delivery:
Pledge $25 or more
A signed 8 x 12 open-edition photo from the book printed on high-quality photo stock. (See photo, "Nathan's at Coney Island," in the "Rewards" section at left.)Estimated delivery:Ships anywhere in the world
Pledge $30 or more
Your choice of any open-edition photo from David’s collection - Brooklyn, Tokyo, London, you name it - signed and printed on high-quality photo stock. 8 x 12 is the default, but other sizes can be accommodated upon request.Estimated delivery:Ships anywhere in the world
Pledge $60 or more
THE BOOK. A signed first-edition copy of “As Seen in Brooklyn” at a pre-release price: All post-Kickstarter copies will retail for $80. Want more than one copy? No problem. Add an extra $60 to your pledge for each additional copy.Estimated delivery:Ships anywhere in the world
Pledge $80 or more
The signed book plus a Kickstarter-exclusive, limited edition, signed and numbered 8 x 12 print of a Brooklyn photo not in the book. This exclusive print (it’s a surprise – we’ll unveil it in a backer update shortly before the book ships) will only be available to Kickstarter backers and will never be reissued. Digital bonus: This package also includes the 56-page “As Seen in Brooklyn: Highlights” ebook. If you'd like this package with extra copies of the book, add $60 for each additional copy.Estimated delivery:Ships anywhere in the world
Pledge $100 or more
PATRON LEVEL. The book, the numbered limited-edition Kickstarter print, and your choice of any open-edition 8 x 12 photo -- Brooklyn, Tokyo, London, you name it -- from David’s collection signed and printed on high-quality photo stock. Plus, public gratitude: Your name will appear in the book’s Thank You section and on the book’s website with an (optional) link to your online presence – your Twitter, website, album of cat photos or whatever you choose. This package also includes the 56-page “As Seen in Brooklyn: Highlights” ebook. If you'd like multiple copies of the book, add $60 to your pledge for each additional book.Estimated delivery:Ships anywhere in the world
Pledge $150 or more
Brooklyn care pack! All of the rewards in the $100 tier (the book, the Kickstarter-exclusive print, your choice of a bonus print, and the “Highlights” ebook) plus a box of tasty local goodies. Your package will include two brownies, a box of chocolate caramels, a seasonal jam, a bar of botanical soap (don’t eat that one), a 500 ml jar of olive oil and a few surprise treats, all sourced from local Brooklyn artisans we’ve teamed up with.Estimated delivery:Ships anywhere in the world
Pledge $200 or more
4 backers Limited (6 left of 10)
DELUXE EDITION. You’ll receive a signed copy of the book, the Kickstarter-exclusive print, the “Highlights” ebook, and a portfolio of five signed and numbered limited-edition prints of photos from the book. Only 10 deluxe editions will be issued. (If you’d like to also receive a Brooklyn care pack – see $150 tier – add $50 to your pledge and we’ll include that in your package.)Estimated delivery:Ships anywhere in the world
Pledge $250 or more
All of the rewards in the $100 tier (the book, the Kickstarter-exclusive print, your choice of a bonus print, and the “Highlights” ebook), plus a custom photo shoot: David will go and photograph any landmark, neighborhood or other NYC scene of your choice. You’ll get a portfolio of digital photos from the shoot, plus a signed print of the photo of your choice. (If you’d like to also receive a Brooklyn care pack – see $150 tier – add $50 to your pledge and we’ll include that in your package.)Estimated delivery:Ships anywhere in the world
Pledge $400 or more
COLLECTORS’ PACKAGE. Everything from the $150 tier (the book, the Kickstarter-exclusive print, the “Highlights” ebook and the Brooklyn care package) plus a portfolio of 10 prints of your choice from David’s collection. You can mix-n-match Brooklyn images or those from farther afield, including Japan, the Netherlands, Australia and several dozen American states.Estimated delivery:Ships anywhere in the world
Pledge $500 or more
0 backers Limited (3 left of 3)
All of the rewards in the $150 tier (the book, the Kickstarter-exclusive print, the “Highlights” ebook and the Brooklyn care package), plus a full day of David’s photographic services. David will do a custom shoot of you, your pets, an event (great for birthday parties and other occasions) or any other assemblage you’d like. Available in and around the NYC area, and possibly in other locations depending on David’s travel schedule – email and we can hash it out.Estimated delivery:Ships anywhere in the world
- (30 days)