Project image
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$2,401
pledged of 10 000 $pledged of 10 000 $ goal
56
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, May 24 2013 11:39 PM UTC +00:00
Last updated May 25, 2013

I BELIEVE IN US

I BELIEVE IN US is a brand with the goal of inspiring and uniting our communities behind one shield.

I BELIEVE IN US

I BELIEVE IN US is a brand with the goal of inspiring and uniting our communities behind one shield.

$2,401
pledged of 10 000 $pledged of 10 000 $ goal
56
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, May 24 2013 11:39 PM UTC +00:00
Last updated May 25, 2013

About

WHAT IS 'I BELIEVE IN US'?

I BELIEVE IN US is the idea that on the most basic levels, we are connected. Whether on a local or a national level, we are ultimately one community. Above all divides, I BELIEVE IN US is the idea that as different as we are, we will determine our future. Together.

We don't believe there are Red or Blue states. We don't believe in a 1% or a 99%. We believe in a 100%; that we only move forward when we do so together. Every one of us has something to contribute, and collectively, that is what will move us forward. Each one of us, doing what we can.

We are artists, so this is what we can offer. That's why it's important to us that I BELIEVE not be just a symbol, but a movement that brings us together and reminds us of what we can accomplish when we are united. 

By supporting our campaign, you are not just getting a shirt or a poster. You are becoming part of an idea that unites US, the people, behind one shield.

HOW ARE YOU GOING TO DO THIS?

We're launching in 15 cities, with 2 main designs. We have our Shield design, which is the main I BELIEVE IN US symbol regardless of where you live, and then we also have our city specific designs for those who live in one of our launch cities. We're already planning for more cities so If you don't see your city, then write us and let us know where we should go after Kickstarter.  The first 15 cities are: 

ATLANTA, AUSTIN, BOSTON, CHICAGO, DENVER, DETROIT, LOS ANGELES, MINNEAPOLIS, NASHVILLE, NEW ORLEANS, NEW YORK, PHILADELPHIA, PORTLAND, SEATTLE, SAN FRANCISCO  

We're beginning here on Kickstarter because we want I BELIEVE IN US to become a lasting symbol, and what better way to do that than to allow people from all over to demonstrate their support in making that happen. And then there are our awesome rewards, which let our contributors share their love for I BELIEVE with the rest of the world. Whether a sticker or a handprinted shirt, everything is designed to be clean, simple, and stylish so you can feel good about what you're supporting and want to share it more!

The I BELIEVE IN US Shield shirt (Kickstarter Exclusive Heather Lt.)
The I BELIEVE IN US Shield shirt (Kickstarter Exclusive Heather Lt.)
The Chicago I BELIEVE IN US city shirt
The Chicago I BELIEVE IN US city shirt
The first 15 cities. Write us, let us know what cities to add once our Kickstarter is successful!
The first 15 cities. Write us, let us know what cities to add once our Kickstarter is successful!

WHERE DID 'I BELIEVE IN US' COME FROM?

I BELIEVE IN US grew organically out of I BELIEVE IN NASHVILLE, a design created by our owner/designer, Adrien. It was a simple concept to use public art as a way of inspiring pride and unity amongst Nashvillians. With 2012 being an election year, the idea was to present an alternate 'candidate' the people of Nashville could support. Themselves. The idea resonated, with the murals quickly becoming well known photo destinations for locals and visitors alike. Now, a year since the creation of the first mural in the 12 South neighborhood, I BELIEVE IN NASHVILLE has become a well known symbol and phrase that has reached far beyond the borders of Davidson county, to places as far away as South Korea and Australia. And that's why we're here on Kickstarter, to see if I BELIEVE IN US can have the same impact outside of Nashville. 

The original I BELIEVE IN NASHVILLE mural in 12 South, Nashville, TN / Our fan Alice in Seoul, South Korea
The original I BELIEVE IN NASHVILLE mural in 12 South, Nashville, TN / Our fan Alice in Seoul, South Korea

WHY CREATE 'I BELIEVE IN US'?

The funny thing about this Kickstarter is that it almost didn't happen. For us, I BELIEVE IN NASHVILLE came from a deeply personal place, to try and better Nashville by seeing if we could unite and inspire people over their shared belief in the city itself. And because of that origin, we didn't feel we could do it for other cities. However, as it spread and we had people from all over the country ordering anything I BELIEVE IN NASHVILLE we made, or visiting our shop from as far away as Australia, we kept hearing the same question: Have you thought about doing this in other cities? Specifically, "have you thought about doing this for my city". As it was explained to us by a Canadian fan of ours, I BELIEVE resonates with her because it makes her feel positive about her community and what she can offer to better it. And that was it for us. I BELIEVE IN US is an idea, and ideas are universal. Regardless of the pronoun, it can apply to anyone, to anywhere. So, if people from other cities feel there is a place for I BELIEVE IN US in their communities, then we are proud to be a part of that.

CREDITS

Thank you to all of our friends who made this project possible

Videographer: John Hillin 

Music: "Heartbeat" instrumental - The Co (Nashville, TN)

Video/photos sent in by: Emily Quirk(Chicago), Daniel Pitre (Portland), Fiona Flaherty (New York) Andy (Seattle), David (Boston), Blair and Alex (Detroit), John Scott (Los Angeles), Jodie (Austin), Heydn (Austin), Alice 소림 Lee (Seoul)

'I BELIEVE IN NASHVILLE' montage Photo credits: GQ Magazine (July 2012), The Lumineers (instagram), Warby Parker (instagram), Yelp Nashville (instagram), Garden and Gun (instagram), Nicole Cowan Buckley, Zarna's Runway.

I BELIEVE IN US and all variations (Nashville, Boston, NYC, etc.) are the ™ and © of DCXV Industries LLC, ALL RIGHTS RESERVED.

With the exception of the credited images, All images/designs,™ © DCXV Industries LLC 2013, ALL RIGHTS RESERVED

Risks and challenges

Our main challenge will be logistics. However, we have a plan to handle that. Here is our plan, post-funding:

MAY: Kickstarter ends; takes 2-3 weeks for funds to clear
JUNE: All data for contributors is collected, materials are ordered and rewards are produced.
JULY: Orders are shipped. All orders shipped by July 31st

With our experience producing inventory, we feel confidant that can meet these deadlines and deliver our rewards on time.

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Support

  1. Select this reward

    Pledge US$ 1 or more About US$ 1

    Thank you for your support. Look for a thank you shout out on our social media!

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    Pledge US$ 10 or more About US$ 10

    At this level you'll receive a Kickstarter Exclusive I BELIEVE IN US sticker pack to help spread the word in your city. Lamp posts, streets signs, wherever. Get creative. Ships free in the US.

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    Pledge US$ 20 or more About US$ 20

    'I BELIEVE IN US' POSTER: If you're not a t-shirt person, we understand. At this level you get the Kickstarter Exclusive sticker pack and your choice of either our City or Shield design on a handprinted poster to proudly display on your wall. Simple and beautiful, printed with blue ink on white speckletone paper. Ships free in the US.

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    Pledge US$ 22 or more About US$ 22

    CITY SHIRT: You receive the Kickstarter Exclusive I BELIEVE IN US sticker pack and the City shirt of your choice, handprinted on your choice of a red, blue, or black American Apparel shirt. So if you live in one of our first fifteen, or have love for any of the cities on that list, this is the shirt for you. Ships free in the US.

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    Pledge US$ 22 or more About US$ 22

    SHIELD SHIRT: The bold, stylish I BELIEVE IN US shield handprinted on your choice of a red, blue,or black American Apparel shirt. You also get a Kickstarter exclusive I BELIEVE sticker pack to share with your friends or favorite lamp post. Whether we're starting in your city or not, this is the shirt to show your support. Ships free in the US.

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    Pledge US$ 22 or more About US$ 22

    KICKSTARTER EXCLUSIVE SHIELD SHIRT: This special edition version of our Shield Shirt is handprinted on American Apparel's 50/50 Heather Lieutenant shirt. Simple, basic and clean, only 50 will be made. Comes with an I BELIEVE IN US sticker pack and ships free in the US.

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  7. Select this reward

    Pledge US$ 40 or more About US$ 40

    BOTH DESIGNS: Can't decide between a City design or the Shield? Don't, get both. You can get two shirts, or two prints, or one shirt and one print. Your call. And you'll also receive our Kickstarter Exclusive sticker pack. Ships free in the US.

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    Pledge US$ 50 or more About US$ 50

    STREET PACK: With our street pack you get everything you need to spread the word in your city. You get your choice of either a city or shield shirt, 3 sticker packs and an I BELIEVE IN US shield stencil. Where and how you use them is up to you. Ships free in the US.

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  9. Select this reward

    Pledge US$ 100 or more About US$ 100

    At this level you'll receive the City shirt and a Shield shirt in the colors of your choice (red, blue, black or Kickstarter Exclusive Heather Lieutenant), a print of each of the two designs (the city you chose for your shirt and the I BELIEVE IN US shield), an I BELIEVE IN US stencil, and of course our awesome Kickstarter Exclusive sticker pack. Ships free in the US.

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    Pledge US$ 500 or more About US$ 500

    ART COLLECTOR: Receive everything from the $100 pledge level in addition to a custom mixed media painting by Adrien on a silkscreen used to print our I BELIEVE IN US rewards. Adrien will number and sign each one, though no promise what that will do to the value. Only 15 will be made. Ships free in the US.

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    Pledge US$ 5,500 or more About US$ 5,500

    GOOD CITIZEN: Of course you get all of the above, but at this level we will fly out to you and do an I BELIEVE IN US mural in your city. This is part of our grand vision, so you'll be helping achieve that goal of our project a lot sooner. We'll work with you on finding a site, collaborate with a local artist if you have one in mind, and make a mural as large as 12'x12'.

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Funding period

- (31 days)