WHAT IS 'I BELIEVE IN US'?
I BELIEVE IN US is the idea that on the most basic levels, we are connected. Whether on a local or a national level, we are ultimately one community. Above all divides, I BELIEVE IN US is the idea that as different as we are, we will determine our future. Together.
We don't believe there are Red or Blue states. We don't believe in a 1% or a 99%. We believe in a 100%; that we only move forward when we do so together. Every one of us has something to contribute, and collectively, that is what will move us forward. Each one of us, doing what we can.
We are artists, so this is what we can offer. That's why it's important to us that I BELIEVE not be just a symbol, but a movement that brings us together and reminds us of what we can accomplish when we are united.
By supporting our campaign, you are not just getting a shirt or a poster. You are becoming part of an idea that unites US, the people, behind one shield.
HOW ARE YOU GOING TO DO THIS?
We're launching in 15 cities, with 2 main designs. We have our Shield design, which is the main I BELIEVE IN US symbol regardless of where you live, and then we also have our city specific designs for those who live in one of our launch cities. We're already planning for more cities so If you don't see your city, then write us and let us know where we should go after Kickstarter. The first 15 cities are:
ATLANTA, AUSTIN, BOSTON, CHICAGO, DENVER, DETROIT, LOS ANGELES, MINNEAPOLIS, NASHVILLE, NEW ORLEANS, NEW YORK, PHILADELPHIA, PORTLAND, SEATTLE, SAN FRANCISCO
We're beginning here on Kickstarter because we want I BELIEVE IN US to become a lasting symbol, and what better way to do that than to allow people from all over to demonstrate their support in making that happen. And then there are our awesome rewards, which let our contributors share their love for I BELIEVE with the rest of the world. Whether a sticker or a handprinted shirt, everything is designed to be clean, simple, and stylish so you can feel good about what you're supporting and want to share it more!
WHERE DID 'I BELIEVE IN US' COME FROM?
I BELIEVE IN US grew organically out of I BELIEVE IN NASHVILLE, a design created by our owner/designer, Adrien. It was a simple concept to use public art as a way of inspiring pride and unity amongst Nashvillians. With 2012 being an election year, the idea was to present an alternate 'candidate' the people of Nashville could support. Themselves. The idea resonated, with the murals quickly becoming well known photo destinations for locals and visitors alike. Now, a year since the creation of the first mural in the 12 South neighborhood, I BELIEVE IN NASHVILLE has become a well known symbol and phrase that has reached far beyond the borders of Davidson county, to places as far away as South Korea and Australia. And that's why we're here on Kickstarter, to see if I BELIEVE IN US can have the same impact outside of Nashville.
WHY CREATE 'I BELIEVE IN US'?
The funny thing about this Kickstarter is that it almost didn't happen. For us, I BELIEVE IN NASHVILLE came from a deeply personal place, to try and better Nashville by seeing if we could unite and inspire people over their shared belief in the city itself. And because of that origin, we didn't feel we could do it for other cities. However, as it spread and we had people from all over the country ordering anything I BELIEVE IN NASHVILLE we made, or visiting our shop from as far away as Australia, we kept hearing the same question: Have you thought about doing this in other cities? Specifically, "have you thought about doing this for my city". As it was explained to us by a Canadian fan of ours, I BELIEVE resonates with her because it makes her feel positive about her community and what she can offer to better it. And that was it for us. I BELIEVE IN US is an idea, and ideas are universal. Regardless of the pronoun, it can apply to anyone, to anywhere. So, if people from other cities feel there is a place for I BELIEVE IN US in their communities, then we are proud to be a part of that.
Thank you to all of our friends who made this project possible
Videographer: John Hillin
Music: "Heartbeat" instrumental - The Co (Nashville, TN)
Video/photos sent in by: Emily Quirk(Chicago), Daniel Pitre (Portland), Fiona Flaherty (New York) Andy (Seattle), David (Boston), Blair and Alex (Detroit), John Scott (Los Angeles), Jodie (Austin), Heydn (Austin), Alice 소림 Lee (Seoul)
'I BELIEVE IN NASHVILLE' montage Photo credits: GQ Magazine (July 2012), The Lumineers (instagram), Warby Parker (instagram), Yelp Nashville (instagram), Garden and Gun (instagram), Nicole Cowan Buckley, Zarna's Runway.
I BELIEVE IN US and all variations (Nashville, Boston, NYC, etc.) are the ™ and © of DCXV Industries LLC, ALL RIGHTS RESERVED.
With the exception of the credited images, All images/designs,™ © DCXV Industries LLC 2013, ALL RIGHTS RESERVED
Risks and challenges
Our main challenge will be logistics. However, we have a plan to handle that. Here is our plan, post-funding:
MAY: Kickstarter ends; takes 2-3 weeks for funds to clear
JUNE: All data for contributors is collected, materials are ordered and rewards are produced.
JULY: Orders are shipped. All orders shipped by July 31st
With our experience producing inventory, we feel confidant that can meet these deadlines and deliver our rewards on time.Learn about accountability on Kickstarter
- (31 days)