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For press / blogs, check out our press kit for hi-res images and animated gifs!
We love great user experiences, and we love how mobile apps have evolved dramatically over the past few years to become not just more intuitive, but also more delightful.We couldn’t help but notice that in comparison, the wallet experience has not progressed much. In fact, many modern slim wallets squeeze all the cards into one compartment for the sake of slimness, making the experience even more painful to retrieve cards.
We wanted to create the wallet we couldn't find - one that not only looks great, but also feels great to use.
NOTHING QUITE LIKE DAX
DAX is the first cascading pull tab wallet in the world.
JUST PULL AND PAY
With a simple pull, watch as your cards cascade neatly in front of you. DAX makes accessing cards not just easy but also enjoyable.
A SPLASH OF COLOR
We simply love how it feels to cascade out the cards. DAX adds a touch of magic by underscoring the gesture with a splash of vibrant colors (or tones if you're a monochrome kind of guy).
WE'VE GOT YOUR BACK
DAX holds up to 5 cards in its main compartment. Got extra cards/emergency cash? Fret not. DAX has a handy slot behind.
SNAP! AND ITS SECURE
Most pull tab wallets have pull tabs that become redundant when not in use. DAX's pull tab has an embedded magnetic snap that secures your cards when passive. We simply love that satisfying *cluck* when the tab snaps into place!
THIN YET DURABLE
DAX is constructed from a special high performance fabric originally fabricated for industrial use. It is extremely durable and water repellent. Most importantly, it looks great and feels amazing in the hand.
CUTTING EDGE DETAILS
Combining laser cutting techniques with advanced fabrics allows us to leave the edges bare yet clean, creating a crisp and modern aesthetic unlike any other wallet.
We went through countless rounds of sketches and prototypes to rigorously refine and push the design to its optimum. This includes optimizing our patent-pending accordion mechanism that allows the cards to cascade, a unique mechanism that we invented from scratch!
We have come a long way from our first sketch, and we now have a really great working prototype. We have proved that we can achieve what we designed, and our next step is to optimize our manufacturing plan so that everyone can have a chance to experience DAX!
- November 2015: Kickstarter launch
- December 2015: Campaign ends
- December 2015: Finalize design for manufacturing
- January 2016: Finalize manufacturer
- February 2016: Pre-production run
- March 2016: Final optimization for manufacturing
- April 2016: Final production
- May 2016: Prepares shipping
- June 2016: Shipping starts
We are a multi-national team of Industrial designers from U.S. and Singapore. We came together because of our common goal of creating awesome products and experiences.
BE PART OF OUR STORY
We are extremely excited to bring DAX to life. But we cannot do so alone. If you share our vision of creating a world where interactions with objects become more beautiful, more vibrant, more fun, please join us as a backer, or simply help us spread the word! (both will be ideal of course! :D) Together, we can change the way we think about everyday objects.
Here's how you can help us:
- Share DAX on Facebook
- Share DAX on Twitter
- Share our photos on Pinterest
- Our launch video can also be found on Vimeo and Youtube
FOLLOW OUR JOURNEY!
If you have any queries, we can be contacted at email@example.com
Our press kit with high resolution images can be found here
Thank you everyone who has helped us along the way!
Risks and challenges
With any new product, there will always be risks. We have spent an immense amount of time planning and preparing for this product to come to life, and would hate to see it fail. We have begun talking to manufacturers, but have nothing set in stone yet. With that said, trust that we will be ready for production on time. We promise to deliver a final product of only the highest quality.
If there is ever a hiccup along the way, we will be completely transparent with you, because without you guys, DAX would just be a dream. We will work hard to meet all deadlines, get rewards to everyone on time, and keep you all up to date along the way. Thank you so much for your support!Learn about accountability on Kickstarter
- (30 days)