Kickstarter has a system! IF we are successful in funding the project I will use it to send everyone an email and ask for the exact name you want on there.
These can be business names, short web addresses, twitter handles, children, relatives, etc.
Not allowed: Profanity or obscene language, names of 'adult' websites, company trademark infringement - for example: Your name cannot be "Coca-Cola" written in that slanted script they use.
Don't see the answer to your question? Ask the project creator directly.