About this project
Hi Kickstarter! My name is David Lesue and I'm a graphic designer. I have a really cool idea but I need your help to pull it off.
I call it Stately Type. Basically, it's two things:
First, it's a big 20"x 16" letterpressed map of the United States where I have hand-lettered the name of each state within the distinctive form of its boundaries.
Second, it's 50 individually designed hand-lettered t-shirts—one for each state in the union. I've designed each one to reflect the identity of the state it represents—matching the shirt color and graphic color to each state's personality.
UPDATE: We have added a new t-shirt design option—New England—in white on midnight navy.
UPDATE: We have added a new t-shirt design option—Washington D.C.—in black on stone gray.
UPDATE: We've added a Utah pack which includes one Utah t-shirt, one Utah shopper tote, and one 8"x10" Utah giclée print.
The inspiration for this project came from my love of hand-lettered type and from my fascination with the iconic shapes of state boundaries. By combining those two elements, I've come up with something that looks stunning—maps of the individual states, and of the United States as a whole that feel very personal, distinctive, and hand-crafted.
I love how the design of these pieces has turned out and I'm really excited to see them come to life!
Now, I knew I wanted the quality of the US map to be top-notch so I decided early on to letterpress print it through Bjorn Press in Provo Utah. Bryce Knudsen has been letterpress printing high quality pieces from his studio for the past 17 years. If anybody can bring this map to life in a way that surpasses my own expectations, it's him.
He'll print the map on heavy Crane Lettra paper at a large 20" x 16" size—and it's going to look perfect in your living room, your kid's playroom, or wherever you decide to hang it. I can't wait for you to see and feel those letterpressed impressions around each state. It's going to look amazing.
UPDATE: We've added a 48" x 36" US Map Vinyl Wall Decal in your choice of gold, white, black, red, navy, mint green, and bubble gum pink.
UPDATE: Because so many of you have asked for a multi-color option, we are also going to produce a 20" x 16" giclée print.
UPDATE: Because so many have asked for it, we have also decided to produce a US Map tote bag.
I'm a bit of a t-shirt nut—I'm really particular about the t-shirts that I wear—not just the graphic design, but also the cut, the material, and the overall fit. So, when it came to choosing the Stately Type t-shirt, I knew I had to use my absolute favorite shirt in the world—the Next Level CVC crew neck. It's a 60/40 cotton poly blend that's just the right weight—4.3oz—and super soft. It has a nice tight crew neck and the cut is great, with snug sleeves that aren't too short.
These shirts do cost a bit more—in fact, a number of people have told me that in order to minimize my costs on this project, I should choose a cheaper option, but I can't bring myself to do it—I want your Stately Type t-shirt to be the best one you own—your favorite shirt. I seriously love this shirt and trust me—when you feel this thing and put it on for the first time, you will too.
Youth sizes: XS (2-4), S (6-8), M (10-12), L (14-16), XL (18-20).
Ladies sizes: S-2XL.
Men's sizes: XS-2XL
You Can Help Make This Happen
Now, this project is ambitious—I want to produce this map and these shirts and get them into your hands in time for the holiday season—because they are going to make great gifts. In order for that to happen though, I need your help—both by backing the project and by telling your friends about it. Let's do this!
I'm really excited to bring this dream to life. I thank you in advance for all your help and support. THANK YOU!
I also want to thank my good friends, Joey Daniel and Jordan Harker—the evil geniuses behind Robogo Productions—for creating such an amazing Kickstarter video for me.
I especially want to thank my lovely wife, Holly, for putting in so many hours of hard work by my side on the project, and for putting up with me during this whole process.
Risks and challenges
My big risk on this project is its timeline. It's very aggressive—I'm pushing to get the shirts and maps produced and delivered in time for the holiday season.
Luckily, through friends that own their own promotional products company, I have great connections to a number of t-shirt supplies and printers. I'm working with them now to get everything set up and scheduled so that as soon as the project funds, we can pull the trigger on t-shirt production.
I've already met with Bryce Knudsen—the letterpress printer that will be producing the map. We've worked out the design, the cost, etc. He's ready to go as soon as the campaign funds.
In terms of delivery, I'm working with friends now that have already run successful Kickstarter campaigns and dealt with the challenges of order fulfillment. I'm gearing up for it now.Learn about accountability on Kickstarter
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