First Quarter Report
Friends and backers, running this crowd funding campaign has been a real learning experience. I feel like we are finally get our legs underneath us, both in terms of how to use social media, and more importantly how to present the content, or product. I thank everyone for their support so far, whether financial or just helping to spread the word. Both are equally important and valued. A friend told me earlier that in his experience with crowd funding, while it is definitely helpful to have laid the groundwork for a strong base of support before launching, or offer a service or product that will have a built-in ready audience (chili sauce, fun games, inventions), not having a big footprint should not be a deterrent. If enough people simply share their true feelings about the book, whether as an art object or as a historical document, I'm told there can be a cascading effect that could bring in the needed support. As of today "team africana" is pretty small but the loyalty is strong, and the belief that this is a worthwhile venture is unshakeable. We want to bring people to the Facebook or Instagram pages, encourage them to retweet, and come up with heartfelt endorsements of the book. Ultimately we want to bring people to the Kickstarter page where the most comprehensive description of the project is written (with the most examples from the book). It will be nice to have the photographs appreciated for what they represent, and in book form. If you read this entire post, double thanks!