£38,379
pledged of £40,000 goal
907
backers
17days to go

All or nothing. This project will only be funded if it reaches its goal by Thu, August 9 2018 7:00 PM UTC +00:00.

£38,379
pledged of £40,000 goal
907
backers
17days to go

All or nothing. This project will only be funded if it reaches its goal by Thu, August 9 2018 7:00 PM UTC +00:00.

About

In the early 1980s, Yu Suzuki, a young videogame developer working at SEGA developed a series of groundbreaking arcade games – physically impressive, custom-built cabinets that utilised motion control, hydraulics and frenetic pseudo-3D visuals. These games provided players with immersive, heart-pounding simulations of motorcycle racing, air-to-air combat, and high speed driving.

These games signalled Suzuki’s emergence as a talented innovator – he would eventually go on to develop the celebrated Shenmue series – and cemented SEGA’s place as a leading force in the crowded and competitive arcade game industry.

Nicknamed ‘taikan’ or ‘body sensation’ games, these cabinets remain high water marks for the once-vibrant arcade game scene – seductive, gaudy fusions of industrial design and 1980s graphic art.

The book

SEGA Arcade: Pop-Up History presents five of the most iconic 'body sensation' cabinets – Hang-On, Space Harrier, OutRun, After Burner and Thunder Blade – in a suitably innovative form: as dazzling pop-up paper sculptures.

Each model will be accompanied by schematics, game artwork and historical context from Guardian games writer and best-selling novelist, Keith Stuart.

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Project paper engineer Helen Friel creates our master prototype for the Hang-On spread

These sculptures have been created for Read-Only Memory by paper engineer Helen Friel, and painstakingly illustrated by renowned commercial artist Kam Tang.

SEGA Arcade: Pop-Up History has been created with the full collaboration of SEGA.

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Paper engineer Helen Friel creates our master prototype for the Space Harrier spread

Kickstarter-exclusive edition

Backers of this campaign will receive a unique Kickstarter-only edition of SEGA Arcade: Pop-Up History, featuring an exclusive deep-embossed, silver foil case design, never to be reissued.

If funded, later editions of the book will feature a lesser, printed, cover design.

Our Kickstarter-exclusive silver foil, deep-embossed cover, only available via this crowdfunding campaign
Our Kickstarter-exclusive silver foil, deep-embossed cover, only available via this crowdfunding campaign

Specifications

5 x large scale pop-up models
Deep-embossed silver cover (exclusive to Kickstarter)
240 × 300 mm
Hardcover
CMYK + 1 PMS spot-color
Heavyweight matt art paper stock
Introduction and commentary by Keith Stuart

Details from the book's Hang-On model, created by Kam Tang
Details from the book's Hang-On model, created by Kam Tang
Details from the book's Space Harrier model, created by Kam Tang
Details from the book's Space Harrier model, created by Kam Tang
 

Read-Only Memory

Founded in 2012 by Darren Wall, Read-Only Memory has established itself as the leading voice in videogame history publishing. Our books recognise the pioneers, milestones and titles that have shaped the industry.

With each book we look to innovate and delight, utilising cutting edge production techniques and embracing original approaches to design. SEGA Arcade: Pop-Up History is an opportunity for us to do what we do best – creating a beautiful 'exhibition as a book' for fans of videogames and popular culture alike.

‘Publisher Darren Wall’s integration of cultural research, publishing and design is incredibly impressive ... The quality of the books that Read-Only Memory puts out is exceptional.’
Kiyonori Muroga, Japan Times, 2015

Credits

Concept/Design: Darren Wall
Paper engineering: Helen Friel
Illustration: Kam Tang
Screen capture: Kerry Brunskill
Writing: Keith Stuart
Video: Oldie
Photography: John Short

*All designs shown are not final and are subject to approval by SEGA*
© SEGA / © Read-Only Memory

Risks and challenges

This is our first pop-up project, so we have taken our time to develop and prototype the project over a 12 month period, with careful direction and instruction from project paper engineer Helen Friel. We're in good hands as Helen has been closely involved with several high profile pop-up publications before – as a result, we expect this project to go smoothly.

We intend to act carefully as we develop the book, ensuring every model is throughly considered and tested. As always, we'll communicate any issues or delays immediately to backers via our project updates.

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