a book-shaped magazine by and for the new everyone
An extreme print experience, the mission of HRDCVR is to change the soul of journalism.
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reporting. essays. surprises. | elegant, boss design, photography and illustration. | edited. fact-checked. | wise, and beautiful. | journalism created by teams reflecting the new demographic normal—The New Everyone.
THE $500 LIMITED EDITION HRDCVR LIMITED TO 1000 (OR LESS) PRESSINGS
this collectible version is numbered and signed (with or with a personal note) by Danyel Smith and Elliott Wilson
•a book perfect-bound with glued spine and rigid clothbound covers
•approximately 244 pages
•finished size: 212 x 297mm at least three varieties of paper including Curious Skin Extra White stock and French Pop-Tones Sweet Tooth glossy double-sided dustcover
THE $98 PREMIUM FLEXI HRDCVR
this version includes on extra story not included in the limited edition
•a book perfect-bound with flexible paper card cover
•approximately 220 pages
•finished size 10.9 x 8.6 x 0.5 inches one variety of page paper in the tradition of Radiant White Matte
what the logo looked like when we were just thinking about it, planning, sketching:
some of the team is below:
Who exactly are the people in the video?
Danyel's professional story is here.
Elliott's is here.
Danyel's first book is below:
Elliott co-wrote the below book, his second.
also, between them Danyel and Elliot have been top editors at
and also, the New York Times, Time Inc., The Source, GQ, RESPECT., ESPN the Magazine, and more.
look to the right of the screen, press "full bio" to see the rest.
Now, back to the plan for HRDCVR:
We’re about culture and politics with emphasis on music, film/video/tv, technology, sports and elections. Too much, yes. We’re narrowing. Right now the theme of HRDCVR: Issue 1nce is “The Fight.” That may well change. This is a process and we want you to be a part of it.
The idea is to be about specificity, and the individuals within and moving and personifying the cultural, political and demographic trends. We love data. Data is dynamic. We are massively intrigued by the humans that make up the bar graphs. They—you—are our passion, and our priority. We also want to pay professionals. For some it will be way less than their rate, for some, it may be the first time they've been paid for creative work. But we don't want people to work for free. And also: there is an editing process. It's very real—on the art and on the word sides. Collaboration is key. We are serious about working with nontraditional journalists. We are serious about professionals writing outside of what has been their (self-, or otherwise imposed) areas of expertise. Most of the HRDCVRs will be given away, for free.
Content will reflect the new societies —be they at Tinder or in Albuquerque, in Jackson, Mississippi, or lurking in the fitspo tag.
HRDCVR is about sixth men. Kamala Khan. Cricket in the US. We’re talking about running stories in other languages and publishing the translations, maybe at the tumblr. We’re thinking about YG. Doc Rivers. Boyle Heights punk. David Lee. Dom Kennedy. Hieu Minh Nguyen. Sodium Thiopental. Nene Leakes. Macklemore. Cornrow bike helmets. Pine Ridge. Jumeirah Beach. The tiny house movement. Jenny Liou. Wendy Davis. Fan Bingbing. Sasha and Malia. J.R. Selski. NBA Latin Night. Nery Gabriel Lemus. Chee-hoo! Visitation rooms in prisons. Girls on scooters in Marrakech.
We're still sorting it. But we want it all within the same HRDCVR, existing on papers of the highest quality, with illustration and photography from artists traditional and non-traditional. We believe one can adore DJ Snake and Cloud Nothings and Gerardo Ortiz and NIcki Minaj and still want to get deep into how things are moving at the protests in Venezuela, want to know who the humans are behind the net neutrality battles, want to prep for the 2016 elections. Danyel and Elliott believe, as they always have, that the only way to cover the New Everyone is with teams that reflect it.
Why print? Because print has not yet, journalistically, been pushed to its extreme.
HRDCVR is that push. A new aesthetic will be born on HRDCVR paper. We’re thinking about dry-transfer and dye-transfer. Art hand-colored, and handwritten. Bespoke typefaces Garamond-y and Le Monde and Bauhaus and bow wow wow. We're thinking about metaphoric lettering. Memento mori. Emblems. Iconography. Poster styles. Stencil. Massive bylines. Text as image. Sticker paper. Monumentality. Entire stories built in pull-quote. Wide-width satin ribbon bookmark. Matte paper and glossy paper, at the same damn time.
HRDCVR will be tangible to the extreme—but not precious. So:Tear it. Share it. Save it. We want you to help us raise it. Mess with it. Try it sideways.
HRDCVR designs and produces content from the revolutionary stance of everyone being equally interesting.
We reject the niche, and we reject the mainstream. HRDCVR is about the multistream. We take for granted a boundless number of kinds of people and kinds of relationships and kinds of cultures and kinds of souls.
We will be in production over the summer. With an issue date of November 28.
We want to have more effect than we intend. The mission of HRDCVR is to provide an extreme print experience. The mission of HRDCVR is to change the soul of journalism.
WHO (so far!) IS HRDCVR: Issue 1nce?
Alexa Schirtzinger, 2013-14 John S. Knight Journalism Fellow, former editor-in-chief of the Santa Fe Reporter
Ella Camellia, filmmaker
Katie Patterson of L O L A Creative
Risks and challenges
We're an evolving group that has been responsible, in various capacities, for creating and running and contributing to sites and magazines and newspapers—not to mention running photography/creative studio, speaking about 'zines around the world, protecting your civil rights, creating amazing music videos and short films, writing books and articles, being on the floor at BAPE, writing inspirational blogs, curating/editing verticals at huge cultural sites, launching a tech start-up, producing and co-producing television shows and web series, and so much more.
All that being said—stuff happens. The challenges we anticipate include collaboration practices (as we are all over the U.S.), finding a printer we love and adore (ha!), figuring out whether we're going to accept advertising support, and if so, how that would look. The fun challenge will be working in a finite medium, and so having to choose, to make what are rapidly becoming old-fashioned decisions—in a modern way. We just want this thing to exist brilliantly.
We'll be looking for advice and inspiration from the HRDCVR community every step of the way—so please, speak up! And be assured that whatever comes our way, we will prevail, there will be an actual HRDCVR—and it will be amazing.Learn about accountability on Kickstarter
- (28 days)