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HRDCVR is a hardcover culture magazine from Danyel Smith & Elliott Wilson. It's created by diverse teams for a diverse world.
HRDCVR is a hardcover culture magazine from Danyel Smith & Elliott Wilson. It's created by diverse teams for a diverse world.
HRDCVR is a hardcover culture magazine from Danyel Smith & Elliott Wilson. It's created by diverse teams for a diverse world.
516 backers pledged $67,230 to help bring this project to life.

About this project

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a book-shaped magazine by and for the new everyone.

$67,230

516

We are Danyel Smith and Elliott Wilson. We're married.

Elliott is a host and a television producer and he runs a popular and influential website called Rap Radar. Danyel is at Stanford finishing up a John S. Knight Journalism Fellowship. For lots more about us, you can click here, and here, and here.

We have been journalists for years. We’ve both been editors-in-chief. We've done this at Vibe, and XXL and Billboard. We’ve both been music editors. We've done this at SF Weekly and Vibe and The Source. We are both authors of fiction and nonfiction books.

Somehow though we’ve never worked together, on the same project. Until now.

This is HRDCVR. And we want you to be a part of it.

We are creating HRDCVR because we believe that the true mainstream — the multi-culture — is not being served. We want to take everything we’ve learned from decades in publishing and make something  brilliant and inspirational.

HRDCVR is about sixth men. Kamala Khan. Cricket in the US. YG. Doc Rivers. Boyle Heights punk. David Lee. Dom Kennedy. Hieu Minh Nguyen. Sodium Thiopental. Nene Leakes. Macklemore. Cornrow bike helmets. Pine Ridge. Jumeirah Beach. The tiny house movement. Jenny Liou. Wendy Davis. Fan Bingbing. Sasha and Malia. J.R. Selski. NBA Latin Night. Nery Gabriel Lemus. Chee-hoo! Visitation rooms in prisons. Girls on scooters in Marrakech.

We believe one can adore DJ Snake and Cloud Nothings and Gerardo Ortiz and NIcki Minaj and still want to get deep into how things are moving at the protests in Venezuela, want to know who the humans are behind the net neutrality battles, want to prep for the 2016 elections.

We believe, as we always have, that the only way to cover the New Everyone is with teams that reflect it.

HRDCVR is a print publication because we believe print is still a powerful medium, and still hasn’t been pushed to its extreme. Part of this project is about developing a new aesthetic for print. A new vocabulary. We’re thinking about dry-transfer and dye-transfer. Emblems. Text as image. Sticker paper. Monumentality. Entire stories built in pull-quote. Wide-width satin ribbon bookmarks. Matte paper and glossy paper at the same damn time.

Our vision is ambitious. But we want this to be beautiful. It's our desire to pay people for their writing and reporting and photography and design work (we want to, and will have to raise more than our goal to do so!). We want to lay a solid foundation so HRDCVR can grow and sustain itself. We want to have the first HRDCVR issue — Issue 1nce — out by November 28, which means we also need to have more creatives.

Here are some of the people we’ve assembled to help us make this happen.

Benjamin Meadows-Ingram: Director of Content at MySpace, founder of Brooklyn Bound

Alexa Schirtzinger, 2013-14 John S. Knight Journalism Fellow, former editor-in-chief of the Santa Fe Reporter

Andrew Losowsky, editor, curator, writer, John S. Knight Journalism Fellow at Stanford University

Andre Blair

Ella Camellia, filmmaker

Diwang Valdez of Motion Family, photographer, designer, founder of Cashew Co.

Katie Patterson of L O L A Creative

Mahdis Keshavarz, principal,The Make Agency

Tran Ha, John S. Knight Journalism Fellow, Stanford University

Diamonde Williamson

Umbreen Bhatti, Briefly, John S. Knight Journalism Fellow, Stanford University

Anil Dash

Syreeta Gates

Thank you so much for your support and interest. We want to change the soul of journalism. We hope you’ll join us.

Danyel and Elliott

Risks and challenges

The challenges we anticipate include collaboration practices (as we are all over the U.S.), working a printer we love and adore (ha!), figuring out whether we're going to accept advertising support, and if so, how that would look. The fun challenge will be working in a finite medium, and so having to choose, to make what are rapidly becoming old-fashioned decisions—in a modern way. We just want this thing to exist brilliantly.

We'll be looking for advice and inspiration from the HRDCVR community every step of the way—so please, speak up! And be assured that whatever comes our way, we will prevail, there will be an actual HRDCVR—and it will be amazing.

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    Pledge $20 or more About $20

    the classic blue HRDCVR sticker

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    Pledge $50 or more About $50

    issue 1nce of HRDCVR + the classic blue HRDCVR sticker [US only]

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    Pledge $70 or more About $70

    hello, global set! this is for you: issue 1nce of HRDCVR, shipped anyplace on the globe.

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    Pledge $75 or more About $75

    one piece of the the early HRDCVR brainstorm/design thinking prep materials + issue 1nce of HRDCVR

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    Reward no longer available 10 backers
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    Pledge $90 or more About $90

    signed copy of one book written by or contributed to by Danyel or Elliott (More Like Wrestling, Bliss, ego trip’s Book of Rap Lists, ego trip’s Big Book of Racism) + issue 1nce of HRDCVR

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    Pledge $100 or more About $100

    invite to the official HRDCVR launch party (you provide your own travel) + issue Ince of HRDCVR

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    Pledge $150 or more About $150

    NEW REWARD a limited edition, Since-Day-One-type HRDCVR t-shirt—avail. in tissue-weight cotton v, and trad cotton crew. designer TBA. + invite to the official HRDCVR launch party (you provide your own travel) + issue 1nce of HRDCVR

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    Pledge $500 or more About $500

    you are teamHRDCVR! your name is on the extended masthead, plus you get issue 1nce of HRDCVR signed by Danyel Smith and Elliott Wilson.

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    Pledge $600 or more About $600

    30-minute skype consultation about your music/marketing strategy/writing/editing with Danyel Smith or Elliott Wilson + issue Ince of HRDCVR

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    Reward no longer available 5 backers
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    Pledge $10,000 About $10,000

    you will host with Danyel and Elliott and team#HRDCVR a small and amazing Cocktail party at an amazing restaurant in NYC. Invitees will include colleagues from the field of journalism, as well as designers, artists, writers and curators featured in the issue. Guests will receive special limited edition HRDCVR swag. Cocktail party press will be managed by teamHRDCVR and featured on the social feeds of HRDCVR, @elliottwilson, @danamo and more. Please contact #teamHRDVR for more details before pledging. It will be awesome.

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Funding period

- (35 days)