WE HIT OUR STRETCH GOAL OF $9,000! As promised, here is a recipe that will be included in the book. This recipe comes from Copenhagen's Restaurant Kronborg, renowned for their traditional fare. As far as we're concerned, it is THEE best, elemental recipe to pair with some cold aquavit (or room temperature, if it's Norwegian Linie) and is a nice representation of some Scandinavian flavors. Enjoy!
Denmark, Norway and Sweden share a “spirited” tradition of enjoying beer and aquavit – sometimes together, sometimes separately, and often with food that reflects the same heritage.
The Museum of Danish America is in the process of developing a fun, informative, and engaging exhibition that will explore the cultural history of these beverages and follow those drinking traditions to Scandinavian-American communities.
Museum of Danish America, Elk Horn, Iowa
April 24 – October 25, 2015
Nordic Heritage Museum, Seattle
Dec 11, 2015 – Feb 28, 2016
Swedish American Museum, Chicago
March – July 2016
Vesterheim Norwegian-American Museum, Decorah, Iowa
August – December 2016
American Swedish Historical Museum, Philadelphia
January – June 2017
American Swedish Institute, Minneapolis
July – October 2017
Elverhoj Museum of History & Art, Solvang, California
January – TBD 2018
An exhibition catalog is a work published to document an exhibition. Exhibition catalogs often contain additional information such as illustrations, essays, and analyses.
An exhibition catalog is a natural fit to accompany this exhibit. Not only is it a nice souvenir after seeing the exhibit, but it is an especially great piece for those who can’t see the exhibit in person. We want this catalog to be durable and heirloom quality to last through the generations.
The catalog will tell of the history and traditions of drinking culture in Scandinavia and those traditions carried into the U.S. with immigrants. It will show vivid images of the artistry and detail in the drinking vessels, share the lyrics of drinking songs, and even tell tales of Prohibition and speakeasies.
And of course, there will be recipes. We’ve consulted with family historians who have saved recipes from generations of celebrations and also with the best mixologists in the craft cocktail scene who are creating innovative drinks in line with the new Nordic movement. If you’re a do-it-yourselfer, you’ll enjoy the recipes for infusing your own aquavit and brewing your own Christmas ale.
After publication, the catalog will be available for purchase through the Museum of Danish America Design Store (including online) and will be offered as the exhibit travels to other institutions. This Kickstarter campaign offers you the chance to be one of the first to receive the book – so back this project today!
TABLE OF CONTENTS
The book is expected to be 72 pages and full color. Proposed content for the exhibition catalog includes:
- Title page
- Publication Info / Credits
- Table of Contents
- Statement from Presenting Sponsor
- Introduction by John Mark Nielsen, Ph.D., R, Executive Director of the Museum of Danish America
- Skål! Scandinavian Spirits by Tova Brandt, M.A., Albert Ravenholt Curator of Danish-American Culture at the Museum of Danish America
- Festive Events and Ale Drinking in Traditional Norway by Carol Hasvold, former registrar at Vesterheim Norwegian American Museum
- The Art of Skål Photo Essay
- Histories of Flagship Brands
- Swedish Chicago: Temperance Cafes and Speakeasies by Veronica Robinson, curator at the Swedish American Museum
- Blue-Collar Ballard: Aquavit with a Budweiser Chaser an interview with Lexi, founder/proprietor of Old Ballard Liquor Co., by Kirsten Olsen, Exhibitions Coordinator at the Nordic Heritage Museum
- The American Swedish Institute: From a teetotaler's mansion to an epic party venue by Krista Ulman, Interpretive Services Planner at The American Swedish Institute
- Recipes: Viking Beer, Mead and Christmas Beer
- Recipes: Do-It-Yourself Snaps
- Songs for Snaps
- Recipes: Aquavit Cocktails
- Recipes: Food Pairings and Nordic-inspired Dishes
- Recipes: Glögg
Photo of book shown here is a prototype by the designer. Completed book may be of a different design than pictured.
WE NEED YOUR HELP
Your gifts, great or small, can help us get this catalog designed, printed, and distributed. Our Kickstarter goal is just one-third of the funds we will need overall for this catalog project. And the trick of Kickstarter is, of course, that it’s all-or-nothing. If we don’t make our goal by the end of February, we don’t receive anything, and it’s unlikely that such a useful exhibit catalog will come to fruition.
Pledge your support today by clicking the big green “Back This Project” button. Then, share the project with all of your friends and family. To show our appreciation, we have several rewards you might be interested in, from exhibit-related notecards to having your name printed in the book itself!
The research and development phase of the exhibition is complete and the designers have developed the brand and style for the exhibition and related materials.
By February 23, we hope to have all of the book content submitted to the designers for layout and editing. Design and proofing should be completed by April 3, and the catalogs should be fresh-off-the-press by April 23. (Mmm...new book smell!)
After the books are in our hands, we'll be shipping all around the world by early May!
Additional costs (barcode registry, image fees, etc.) $1,000+
The Museum of Danish America is the lead institution for the Skål! Scandinavian Spirits exhibition--responsible for fundraising, exhibition development, itinerary development and implementation. Several Scandinavian-American museums are partner venues on this project, contributing to the content development and the artifact checklist as well as hosting the exhibit. All of these professional efforts will be reflected in the exhibition catalog.
Tova Brandt is on the staff of the Museum of Danish America as the Albert Ravenholt Curator of Danish-American Culture. As project director and curator of exhibitions, she is the primary individual responsible for developing content for the exhibition, designing the gallery installation, and coordinating the public programs and traveling logistics. Tova has 17 years of museum experience and has curated 18 exhibitions, both at the Museum of Danish America and in her previous position as curator at Vesterheim Norwegian-American Museum. She currently manages a traveling exhibition portfolio for the Museum of Danish America that includes 10 traveling displays (without artifacts) and three active traveling exhibitions (with artifacts). Tova has spent 13 years working in the context of immigrant experience and ethnic identity, developing strategies to communicate stories of cultural expression to museum audiences.
Oxide Design is a communications and information design firm located in Omaha, Nebraska. Its leader, Drew Davies, has a slew of honors including serving as the national co-president of AIGA (the professional association for design) and has been awarded the AIGA Fellow Award by the Nebraska chapter. He also has the distinction of being the only Nebraskan ever to serve as a judge for the Communication Arts Design Annual, the most exclusive major design competition in the world.
Risks and challenges
We have a lot of details to manage in order to get this catalog designed and printed, and one of the main challenges is meeting all of the deadlines. We would like to have the catalog available for purchase when the exhibit opens on April 24--which is achievable as long as we stay on schedule. With our capable and motivated staff and design team, we are confident that we can meet these self-imposed deadlines.
The other risk we are taking with this project is in overcommitting to the print run of the book – in other words, printing too many – which strains the finances of the museum and the storage space available. This Kickstarter campaign addresses both concerns by raising some of the upfront costs of design and printing and by distributing copies to contributors.Learn about accountability on Kickstarter
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