“We need to always keep progress moving forward in all aspects of our community.”
When the Pride flag was recreated in the last year to include both black/brown stripes as well as the trans stripes included this year, I wanted to see if there could be more emphasis in the design of the flag to give it more meaning.
The initial idea was important because I felt like I could bring something to the table when it came to the way the flag was shifting within the community. I am a designer and I wanted to make a change where I saw there was an opportunity. A positive change, in my mind at least.
We still have movement forward to make. There still is work to be done. I wanted to highlight that.
The 6 stripe LGBTQ flag should be separated from the newer stripes because of their difference in meaning, as well as to shift focus and emphasis to what is important in our current community climate.
The main section of the flag (background) includes the traditional 6 stripe LGBTQ flag as seen in its widely adopted form so as not to take away from its original meaning.
The trans flag and marginalized community stripes were shifted to the Hoist of the flag and given a new arrow shape. The arrow points to the right to show forward movement, while being along the left edge shows that progress still needs to be made.
Background: LGBTQ 6 full sized color stripes representing life (red), healing (orange), sunlight (yellow), nature (green), harmony/peace (blue), and spirit (purple/violet)
Hoist: 5 half sized stripes representing trans individuals (light blue, light pink, white), marginalized POC communities (brown, black), as well as those living with AIDS, those no longer living, and the stigma surrounding them (black).
Funding Breakdown: Why $14k??
- Flag Production: $12,500 + shipping, for an initial quantity of 500
- Fees: aprox. $1000 (3% processing + 5% kickstarter)
- Stickers: $500, for an initial quantity of 1000
Where do we go from here? When I read the comments, a lot of people were asking for more options. Some of the most asked for items were pins and t-shirts, so I've added stretch goals for both of those!
$20k Enamel Pins: I have gotten quotes to have high quality enamel pins made out of the design. They will feature a silver backing, a pink rubber clasp, and all 11 colors of the "Progress" Pride flag design.
Who gets an Enamel Pin? Every backer who donates at the $40 tier or higher will receive an enamel pin along with their other rewards. If your tier gives you multiple of something, you'll get multiple pins.
$35k T-Shirt Options: I'm working on an exclusive t-shirt and tank top for this stretch goal, that will feature the design of the new flag. I'd like to offer an assortment for different sizes and body types, and you will get to choose your options in the post survey. The design will be revealed if we reach the stretch goal!
Who gets a t-shirt/tank top? Similar to the enamel pins, every backer who donates at the $80 tier and above will get to choose a shirt. However, these shirts will be more limited edition and so only one per backer/tier will be available.
Let's see how far this can go!
Build & Materials
I ultimately went with a company that uses a printing process known as single-sided reverse: "This option is digitally printed on 200 Denier Nylon. The ink penetrates through the fabric to create a mirror image on the back side of the flag. The bleed through to the back side of the flag is about 90%-98% depending on the color." - company description
June 2018: Campaign Begins!
June 22nd, 2018: Campaign is funded!!
July 6 - 13, 2018: Funds are released from the campaign
July 16th, 2018: Production Begins
August 6th, 2018: Production ends; Product shipped to Campaigner
August 13th, 2018: Backers rewards begin shipping!!!
Risks and challenges
One of the challenges I could face in this project is issues during the manufacturing process. The build quality could be terrible, or a mistake in printing could occur. As a designer, I have had to face these issues many times in the past, and I believe my experience will help guide me through them again, should they arise.
If a delay occurs during any point of this project, I will be as transparent and fair with my backers as possible so that they know where the project stands, what will happen next, and options for changing perimeters. I have your trust as a backer, and I want to make sure I fully respect that.
One of the main concerns I have with this project is the Production Timeline. It is currently Pride season and people will want to have these flags to have out there with them at the festivals. I want to make that happen as quickly as I possibly can, but can only work within the constraints of production.
Any and all problems will be faced and readily prepared for as best I can, so that the project can complete without issue.Learn about accountability on Kickstarter
- (15 days)