About this project
MORE THAN A PRINT MAGAZINE!
A SNEAK PEAK OF DANIEL MAGAZINE:
We understood early on that we had to diversify our presence in the market in order to survive.
Daniel Magazine's venture is split into branches: PRINT, WEB AND EVENTS
Your money helps fund all three areas!
Launching Dec. 4th, Daniel Magazine will deliver a premium print magazine that speaks to a group of individuals that want quality. It isn't enough to create a print magazine with relevant content. We understand you can get that content on the web. So we designed a magazine that is more lookbook/coffeetable book. Everything from the type of paper, to the photographs taken, to the articles chosen- quality is kept in mind. You'll not only want this magazine because it's relevant, but you'll want it because it just looks so good! You'll be proud to display it in your living area and show it off to guests. The content is also respectable so even those house guests that aren't gay Asian can appreciate it.
What will the print look like?
These are conceptual designs of our cover. The actual cover model and design for the first Daniel Magazine issue will be different from what is presented below. However, we are keeping quality and simplicity in mind.
Danielmagazine.com will be launching Dec. 1st. We developed a beautiful website that is user friendly, mobile responsive, and interactive. Your experience on the web should be different from that on print. So we're adding video and various ways in which the international community can engage.
Daniel Magazine Events will take the world of Daniel into various communities. We intend to host events throughout the year that elevate the gay Asian community in ways that brings various groups of people together. By focusing on shared interests such as Music, Food, Sports, Fitness, etc.- we're able to engage in a broader conversation that brings in a larger audience. We've already put this plan into action and launched our first successful event for International renowned photographer Niccolo Cosme.
AT THE CORE OF WHO WE ARE
To be the premiere lifestyle resource for the strong, intelligent, driven gay Asian man.
To highlight gay Asian leaders and catalysts within various communities.
To bring awareness to those uninformed of gay Asian lifestyles.
To support initiatives that foster a healthy environment for the LGBTQ community.
To bridge the conversation between the heterosexual community and the LGBTQ community.
To be the most respectable, leading gay Asian male magazine in America and selected markets around the world.
What is it’s focus?
To bring to light the strong, intelligent, sexy, gay Asian American in society. To bring a sense of norm in society for gay Asian Americans and other cultures around the world.
Why is it important?
The gay society, specifically the gay Asian community, is in dire need of some identity. The gay Asian community is littered with stereotypes, no visible role models, no identity, and subject to a lot of prejudices. It’s important that leaders within our community are highlighted to encourage people within and outside of the gay Asian community to acknowledge the strength of the gay Asian community. There are over 18 million Asians in America and it’s safe to say there’s a healthy amount of gays within that demographic. This community will only grow with time and now is the perfect time to embrace the moment.
Why DANIEL as a name for the magazine?
We define a “Daniel” as a strong, driven gay Asian male that inspires and encourages through the work that he does and the life that he lives. Giving the magazine a human name instead of an adjective or verb brings the magazine to life with its own identity. By giving the magazine a human name, we’re able to mold it with qualities and characteristics as if it were a human being. DANIEL is set to have it’s own personality, it’s own drive, it’s own life. Words such as ambitious, strong, driven, intelligent are all reflected in this magazine. By also giving it a name, we stand out from other magazines as well. We will also create the “DANIEL” name as a title to be coveted. Who will be the next DANIEL? Who is next edition’s DANIEL? Each DANIEL will be a person who we see as a gay Asian gentleman that embodies the qualities of an outstanding individual.
So why DANIEL?
Growing up, I had no mentors or role models in regards to being gay. I was always surrounded by straight individuals, so I couldn’t fully identify with them. Until I met a gentleman later in life named Daniel that changed my life. He was an older gentleman that was gay and Asian. He was very confident in who he was and built success through his own hard work. He was my role model. He helped make me become the man that I am today. I began to ask myself, “How great would it be if other gay asian males could have that same type of encouragement to instill confidence and encouragement in them?” We want to find the Daniels in our world so that they can bring encouragement and empowerment to many.
Who is it targeting?
Strong, driven gay Asians- The magazine will lean towards articles, subjects, interests that are relevant to the driven gay Asian. Everything from fashion, food, dating, politics, technology, cultural editorials, and etc. will be included in the magazine.
Sub-Categories within Strong, driven gay Asians: Intellectuals- This group of gay Asians are very much aware of the validity or invalidity of what they read. They typically pursue careers that require an academically sound background. Their focus in this magazine would typically be politics, culture, editorials, and critiques.
Fashionistas- This group of Asians are very in-tune with today’s fashion. Their lifestyles are very particular and pursue quality over quantity. They’re very sensitive to trends in society. They’ll be looking for fashion tips, to fashion wear, to fashion events.
Artists/Dreamers- These are the gay Asians that follow their dream despite the hardships that may follow or meet them. They’re ambitious and have found strength within themselves to follow their heart. Their lives involve arts, social gatherings, and concerts. They’re all about the art of life. They’ll be wanting to engage in galleries, social events, hip clothing styles, and music.
Blue-Collar Gay Asian- These are gay Asians that are driven but just driven to succeed. They work hard in their craft and want what the everyday American wants. They’re the baristas, sales associates, nurses, and post office workers. They want a family, lover, house, and career. They’re interested in what’s realistic and follows the norm. They’re very family oriented and tend to put family first in almost all their decisions. They’ll want useful information such as housing tips, family tips, relationship tips, career tips, finance tips, and travel.
Eye Opening groups:
Curious/Closeted/Young Asians- This magazine will look to open the eyes of gay Asians that have yet to develop an identity for themselves. They are fairly new to the gay lifestyle and what’s in store for them. They are seeking a sense of direction in their life and this magazine will look to encourage them to get out there and make something of their life. Articles that focus on coming out and bridge making organizations will appeal to this group.
Heterosexual community- Because gay Asians, or gay’s in general, are such a new addition to many heterosexual communities, it’s important to help break down stereotypes. Many gay Asians are subject to stereotypes such as being weak, twinky, and followers. We want to present gay Asians that break down these stereotypes and live lives that are in direct contradiction to those stereotypes. It’s not to say there aren’t gay Asians that aren’t the latter, but it’s to highlight that there’s a wide spectrum of gay Asians.
What makes it different?
Everything that Daniel Magazine stands for or is involved in will stand for quality, authenticity, and success. No other magazine in America has brought so much focus to the gay Asian male community. Gay Asians do care about identity and success and seek a safe haven where they can express themselves. Many gay magazines are fairly broad and don’t include gay Asians in a strong light. Asians are often looked as inferior, even in the gay community. This magazine will prompt various communities to look at gay Asian men in a different light.
Many other magazines have failed in catering to the Asian community because they stay within a certain perspective. It’s important that this magazine creates a conversation outside of just the gay Asian community. One of DANIEL’s goals is to bring a norm to gay life in society. In order to accomplish this, we must make a magazine that continually collaborates with communities outside of the gay Asian community. Bringing in contributors, whether it’s writers, photographers, models, or celebrities that aren’t gay will allow a more comfortable environment for various communities to be involved.
GET AN ORIGINAL NICCOLO COSME PIECE!
Internationally renown photographer and the Daniel Philippines Creative Director, Niccolo Cosme, has partnered up with our kickstarter to help fund our efforts! One of our awards allow you to be the proud owner of 1 of 3 original art pieces from Niccolo's 2013 Monologues, Soliloquies and Tributes tour. First contributor get's to choose which one they would like! Check out more about Niccolo at www.niccolo-cosme.com
Risks and challenges
Beyond the kickstarter, Daniel Magazine will continually need funding to stay afloat. We understand the risks of going into print and being present within a niche market. However, we also know this isn't a good enough reason for us to ignore the needs of marginalized communities.
Investing in any venture has its risks. We are working with international companies to help bring down costs and are subscriber based only. This means we only print what we sell.
Current funding is mainly by its members. Although the Daniel Team remains committed to ensuring Daniel Magazine becomes a reality, in order to get it to the level we want it to be, we'll need your help.
Revenue will be coming through various means. Everything from advertisements, investors, sponsorships, and grants are in the mix. The road ahead is one less traveled, but the impact and end result is one you'll want to be part of.gLearn about accountability on Kickstarter
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