Here we go again
I'm back. It's been just over a year since the release of 'Brother' last April and we've been busy as ever touring and promoting that record. I can't thank you all enough for your help and support in launching my debut album – the response has blown me away.
We've had a whirlwind year that included a full band tour, playing shows all over the world and, I even signed a publishing deal that should hopefully see my songs appearing in some your favourite TV shows and movies soon.
Without the continued support of fans like you, none of this would be possible.
James and I have been hard at work, writing a new collection of songs that we'd love to share with you, and, once again, we'd love your help to make them a reality.
I'm so excited about the new music and I can't wait for you all to hear it. It's a slightly more mature sound than first time around and I really think it's my best work yet (that's a slightly biased opinion I know).
This album is called 'Good Love' because it's essentially a collection of Love Songs. Songs about true love, lost love, new love and even the love of the road – some traditional and some not so traditional love songs. And I think you're going to love it.
Much like last year this Kickstarter campaign is an opportunity to preorder the album, support an independent artist and pick up some exclusive rewards at the same time!
Once again we've put together some really cool rewards as part of the Pre-order campaign. Here's a what you can get your hands on:
- A signed copy of the new album
- A signed copy of 'Good Love' and of 'Brother'
- A 'Kiss Me In The Dark' typographic T-shirt, inspired by the track of the same name
- A ticket to our 'Album Preview' show this August (a chance to hear the songs live, in their entirety before anyone else)
- A live show in your living room or any room in your house for that matter
We've got a number of the tracks recorded already and we're hard at work in the studio at North South, recording the rest. I'll do my best to share some tracks and snippets with you as well as reveal more info about the songs and track listing as the campaign goes on.
Once again I've got a wonderful and talented team behind me and I'm really excited about the new record.
If we don't hit the £2000 goal I won't receive any of the money so any donation, big or small, could help me get the next record off the ground.
I'll be posting regular updates to let you know what's happening and how we're getting on with producing the album.
Once you've become a backer, you can keep an eye on things in the 'updates' section and get in touch via this page.
Why use Kickstarter?
I know some of you might be wondering why we're running a second Kickstarter campaign, as opposed to just releasing the records and selling them straight to you.
The simple answer is that this model just works. Kickstarter allows me to gauge interest in the music, it allows you, the listener to preorder and support music you love, and get cool, exclusive rewards at the same time, and – all importantly – it gives me the capital upfront to make something amazing. I can budget accordingly and create the best possible product, safe in the knowledge that the CDs are already sold. In short, it's a dream business model for an independent musician and I'm just so grateful that so many of you have gotten behind the concept!
What if you make more than your target?
Just like last time, we'll be touring and self-promoting the album after it's release but this time around, we're planning to spend some of the extra money on PR. With the first record, I was hesitant about paying for press and publicity because I don't want to encourage a music industry trend of third parties taking money for review spots, radio plugs and write-ups.
Sadly, though, it seems PR is a necessary evil and a concerted effort to promote the record will likely lead to bigger and better things, as well as exposure to a new audience and that's never a bad thing.
The fine print
If you order a t-shirt, we'll get in touch with you once the Kickstarter campaign is over to find out sizing info etc!
All physical rewards should ship by late September.
If you back me for a house show, we'll get in touch and organise a time that suits you.
If you have any questions at all, about the rewards, the album or the process you can get in touch via Kickstarter or at firstname.lastname@example.org.
Thanks again to everyone who has been a part of this journey so far. To Hannah, James, Freddie, Danny, Ross, Jon and to my family, you're my inspiration and my driving force and the best support anyone could have.
To anyone who's bought a ticket to a show, picked up an album, listened online or just told me how much they connected with a song or video, I'm so grateful. All this work is for you!
Risks and challenges
Obviously with any creative process there is a certain amount of risk involved. We're still recording the tracks for the record but we've got a deadline and we've allotted a sensible amount of time to get it done.
Luckily, we've done this all before so we know what we're doing and what pitfalls to avoid!
Because I'll be using third parties for the CD duplication and t-shirt printing, it's hard to guarantee there will be no hold ups during production. I have, however, already received quotes for these and they should be completed within the timeframe.
If any challenges or delays do arise, I'll be sure to keep you updated on this page and via email, so you know exactly when your rewards will arrive.Learn about accountability on Kickstarter
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