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A brick & mortar reincarnation of the @EatWithTracy pop-up.
285 backers pledged $47,101 to help bring this project to life.

About

Damansara: A Malaysian Laksa Noodle Bar in San Francisco project video thumbnail
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$47,101

285

The Short Version:

Damansara will be a Malaysian restaurant in San Francisco that unites eclectic Malaysian flavors with diverse palates. The casual noodle bar is an expansion of successful Malaysian pop up under the @EatWithTracy Instagram handle, which has received encouraging support around the Bay Area since 2013. The restaurant will be specializing in traditional Malaysian noodle meals collectively known as laksa. The mid-range casual eatery offers a menu of assorted laksa options, appetizers, seasonal specials and beverages. 

What others say about Tracy's Malaysian food:

San Francisco Chronicle

Eater

Testimonials

Background:

Tracy was born and raised in Malaysia. She moved to the United States in 2012 where she subsequently left her desk job to become a food entrepreneur. In the beginning, cooking for no more than six guests was more of a cultural exchange social gathering in an attempt to meet new friends who enjoyed food just as much. The intimate dinner parties quickly turned into 20 to 60 people events. Fast forward to 2019, over 500 pop-ups and a few thousand diners later, we are ready for a permanent space. 

Tracy hosting a brunch in her former Sunset District 1BR apartment, circa 2014.
Tracy hosting a brunch in her former Sunset District 1BR apartment, circa 2014.

Damansara's Vision:

We want to extend the warm tropical spirit of Malaysia and share another type of noodle experience with this city that really embraces noodle soups from other parts of Asia. Damansara's Malaysian food is hot, full of flavor and comforting on the many foggy days in San Francisco. 

Why You Should Back This Project:

1) If you have been following our sporadic pop-up journey and wishing you could one day stop by at your convenience instead of waiting for a pop-up date that finally works for you - Damansara Restaurant is your answer :) 

2) If you're reading this and find yourself wondering what laksa is and why there are hardly any actual Malaysian restaurants in the city, now is the time to help fill the void. 

3) Rewards. We're all about meaningful connections, so we have chosen to spend time on creating special (and delicious) experiences with you in person rather than emphasizing on shipping things. That said, the limited edition items are thoughtfully designed and selected by Tracy and talented friends. 

How We Will Use the Fund:

1) Staffing: Good people are valuable assets to a business. 

2) Inventory: Equipment, furniture, fixtures, tableware...things we need to get started. 

3) The Space: Renovations, fresh paint, things we need to get the space ready for opening. 

Is the Food Going to be a Hit? 

Come taste it for yourself before backing. We're still actively popping up every weekend. Make a reservation before June 29 to find out if Tracy's got the chops. 

The Name:

"Damansara" is named after Tracy's childhood home in Damansara Utama, a suburb that borders the west of Kuala Lumpur, Malaysia's capital city. The neighborhood hosts some of the most popular hawker centers and restaurants in the city.  

 Bandana Design (WIP)

Updated 06/18/19: Here's the sketch for the bandana. All original pencil drawing by Aron Pruiett. Check out the flying noodles and quintessential laksa ingredients! This week we are refining the drawing and working with a US printer on fabric and color. Pledge $35 now to receive the cotton bandana and laksa bowl sticker set.

Damansara Bandana Sketch
Damansara Bandana Sketch

Stickers for Backers

Updated 05/31/19: Check out the laksa bowl stickers illustrated by my talented friend, Liew Kah Sing! We are still finalizing the designs. These are the works in progress:

Risks and challenges

Our current challenge is to find a location that we can afford within San Francisco. We are also looking into building the Damansara team on a modest budget. Fulfilling all rewards within stated timeline will be our priority as soon as the project is funded.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    Virtual High Five

    We're forever grateful for your contribution. This is also a good option for offshore backers or those who just wish to support the project with no strings attached.

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    Pledge $15 or more About $15

    Damansara Stickers & Shoutout on Website

    We're forever grateful for your contribution. We will send you limited edition stickers and dedicate a page on Damansara's new website to all backers' names.

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    Ships to Anywhere in the world
    34 backers
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  3. Select this reward

    Pledge $35 or more About $35

    Damansara Bandana & Stickers

    Limited edition Damansara bandana & stickers. The bandana is 100% cotton, 22"x22". Use it as a tea towel, napkin or wear it!
    We will also dedicate a page on Damansara's new website to all backers' names.

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    Ships to Anywhere in the world
    Limited 49 backers
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  4. Select this reward

    Pledge $55 or more About $55

    Appreciation Brunch

    Thank you for the generosity! Please accept our token of appreciation in the form of a picnic brunch at one of the San Francisco parks, beaches or a private venue. Enjoy a Malaysian brunch box and made by Tracy. We will mingle and share updates on Damansara's progress.

    Note: The brunch is to be scheduled before Damansara's opening and will not be held at the restaurant. We aim to fulfill this reward as soon as good brunch weather arrives, whenever it means for SF, ideally by the end of July.

    We will dedicate a page on Damansara's new website to all backers' names (with permission).

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    Limited 61 backers
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  5. Select this reward

    Pledge $100 or more About $100

    Malaysian Snacks Workshop for One

    Learn to make savory and sweet Malaysian tea-time snacks such as jemput-jemput and pulut inti.
    The workshop will be conducted in small, mixed groups at a San Francisco location (not at Damansara Restaurant). Pledge $100 for each attendee.
    We will dedicate a page on Damansara's new website to all backers' names (with permission).

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    Limited 26 backers
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  6. Select this reward

    Pledge $250 or more About $250

    2 Tickets to Pre-Opening

    Be some of the first to sample Damansara's official menu before opening! The tasting menu includes hor d'oeuvres and laksa samples. Good for 2 guests.
    We will dedicate a page on Damansara's new website to all backers' names (with permission).

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    Limited 47 backers
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  7. Select this reward

    Pledge $500 or more About $500

    Private Laksa Cooking Class for 2

    Learn how to make coconut laksa and sides with Tracy. This is a 4-hour private class for two.

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    Limited 7 backers
    $

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  8. Select this reward

    Pledge $1,000 or more About $1,000

    Exclusive Banquet Menu for 10

    We'll host your party of 10 at the Restaurant, traditional Tok Panjang (long table) style, filled with exclusive Malaysian banquet dishes. We will dedicate a page on Damansara's new website to all backers' names (with permission).

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    Limited 9 backers
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  9. Select this reward

    Pledge $2,000 or more About $2,000

    Exclusive Banquet Menu for 20

    We'll host your party of 20 at the Restaurant, traditional Tok Panjang (long table) style, filled with exclusive Malaysian banquet dishes. We will dedicate a page on Damansara's new website to all backers' names (with permission).

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    Limited 1 backer
    $

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  10. Reward no longer available

    Pledge $220 or more About $220

    Chilli Panmee Experience for 2

    If you like face-melting heat, this is a Kickstarter backers-only dinner party where I will serve a full course meal centered around handmade noodles (panmee) served with my special dry sambal that's been fermented for weeks. Each guest will take home a goodie bag containing (but not limited to) their personal 6oz jar of Chili Panmee Dry Sambal. Event held in San Francisco city.

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    Reward no longer available 25 backers
    $

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Funding period

- (50 days)