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$7,335
pledged of $38,000pledged of $38,000 goal
39
backers
42days to go

All or nothing. This project will only be funded if it reaches its goal by Mon, July 1 2019 7:03 AM UTC +00:00.

Tracy GohBy Tracy Goh
First created
Tracy GohBy Tracy Goh
First created
$7,335
pledged of $38,000pledged of $38,000 goal
39
backers
42days to go

All or nothing. This project will only be funded if it reaches its goal by Mon, July 1 2019 7:03 AM UTC +00:00.

About

The Short Version:

Damansara will be a Malaysian restaurant in San Francisco that unites eclectic Malaysian flavors with diverse palates. The casual noodle bar is an expansion of successful Malaysian pop up under the @EatWithTracy Instagram handle, which has received encouraging support around the Bay Area since 2013. The restaurant will be specializing in traditional Malaysian noodle meals collectively known as laksa. The mid-range casual eatery offers a menu of assorted laksa options, appetizers, seasonal specials and beverages. 

What others say about Tracy's Malaysian food:

San Francisco Chronicle

Testimonials

Background:

Tracy was born and raised in Malaysia. She moved to the United States in 2012 where she subsequently left her desk job to become a food entrepreneur. In the beginning, cooking for no more than six guests was more of a cultural exchange social gathering in an attempt to meet new friends who enjoyed food just as much. The intimate dinner parties quickly turned into 20 to 60 people events. Fast forward to 2019, over 500 pop-ups and a few thousand diners later, we are ready for a permanent space. 

Tracy hosting a brunch in her former Sunset District 1BR apartment, circa 2014.
Tracy hosting a brunch in her former Sunset District 1BR apartment, circa 2014.

Damansara's Vision:

We want to extend the warm tropical spirit of Malaysia and share another type of noodle experience with this city that really embraces noodle soups from other parts of Asia. Damansara's Malaysian food is hot, full of flavor and comforting on the many foggy days in San Francisco. 

Why You Should Back This Project:

1) If you have been following our sporadic pop-up journey and wishing you could one day stop by at your convenience instead of waiting for a pop-up date that finally works for you - Damansara Restaurant is your answer :) 

2) If you're reading this and find yourself wondering what laksa is and why there are hardly any actual Malaysian restaurants in the city, now is the time to help fill the void. 

3) Rewards. We're all about meaningful connections, so we have chosen to spend time on creating special (and delicious) experiences with you in person rather than emphasizing on shipping things. That said, the limited edition items are thoughtfully designed and selected by Tracy and talented friends. 

How We Will Use the Fund:

1) Staffing: Good people are valuable assets to a business. 

2) Inventory: Equipment, furniture, fixtures, tableware...things we need to get started. 

3) The Space: Renovations, fresh paint, things we need to get the space ready for opening.  If we achieve more than the $38k goal, we would like to work with SF and Malaysian artists to add nice accents to the place. 

Is the Food Going to be a Hit? 

Come taste it for yourself before backing. We're still actively popping up every weekend. Make a reservation before June 29 to find out if Tracy's got the chops. 

Pulut Tekan: natural blue pea flower dyed sweet rice cake with golden kaya
Pulut Tekan: natural blue pea flower dyed sweet rice cake with golden kaya

The Name:

"Damansara" is named after Tracy's childhood home in Damansara Utama, a suburb that borders the west of Kuala Lumpur, Malaysia's capital city. The neighborhood hosts some of the most popular hawker centers and restaurants in the city.  

Risks and challenges

Our current challenge is to find a location that we can afford within San Francisco. We are also looking into building the Damansara team on a modest budget. Fulfilling all rewards within stated timeline will be our priority as soon as the project is funded.

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Support

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    Virtual High Five

    We're forever grateful for your contribution. This is also a good option for offshore backers or those who just wish to support the project with no strings attached.

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    Damansara Stickers & Shoutout on Website

    We're forever grateful for your contribution. We will send you limited edition stickers and dedicate a page on Damansara's new website to all backers' names.

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    Damansara Bandana & Stickers

    Limited edition Damansara bandana & stickers. The bandana is 100% cotton, 22"x22". Use it as a tea towel, napkin or wear it!
    We will also dedicate a page on Damansara's new website to all backers' names.

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    Appreciation Brunch

    Thank you for the generosity! Please accept our token of appreciation in the form of a picnic brunch at one of the San Francisco parks, beaches or a private venue. Enjoy a Malaysian brunch box and made by Tracy. We will mingle and share updates on Damansara's progress.

    Note: The brunch is to be scheduled before Damansara's opening and will not be held at the restaurant. We aim to fulfill this reward as soon as good brunch weather arrives, whenever it means for SF, ideally by the end of July.

    We will dedicate a page on Damansara's new website to all backers' names (with permission).

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    Malaysian Snacks Workshop for One

    Learn to make savory and sweet Malaysian tea-time snacks such as jemput-jemput and pulut inti.
    The workshop will be conducted in small, mixed groups at a San Francisco location (not at Damansara Restaurant). Pledge $100 for each attendee.
    We will dedicate a page on Damansara's new website to all backers' names (with permission).

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    2 Tickets to Pre-Opening

    Be some of the first to sample Damansara's official menu before opening! The tasting menu includes hor d'oeuvres and laksa samples. Good for 2 guests.
    We will dedicate a page on Damansara's new website to all backers' names (with permission).

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    Malaysian Snacks Workshop for 4

    Learn to make savory and sweet Malaysian tea-time snacks such as jemput-jemput and pulut inti.
    The workshop will be conducted in small groups at a San Francisco location (not at Damansara Restaurant).
    We will dedicate a page on Damansara's new website to all backers' names (with permission).

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    Private Laksa Cooking Class for 2

    Learn how to make coconut laksa and sides with Tracy. This is a 4-hour private class for two.

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    Exclusive Banquet Menu for 10

    We'll host your party of 10 at the Restaurant, traditional Tok Panjang (long table) style, filled with exclusive Malaysian banquet dishes. We will dedicate a page on Damansara's new website to all backers' names (with permission).

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    Pledge US$ 2,000 or more About US$ 2,000

    Exclusive Banquet Menu for 20

    We'll host your party of 20 at the Restaurant, traditional Tok Panjang (long table) style, filled with exclusive Malaysian banquet dishes. We will dedicate a page on Damansara's new website to all backers' names (with permission).

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