£16,999
pledged of £15,000pledged of £15,000 goal
920
backers
5days to go

All or nothing. This project will only be funded if it reaches its goal by Fri, October 26 2018 6:01 PM UTC +00:00.

£16,999
pledged of £15,000pledged of £15,000 goal
920
backers
5days to go

All or nothing. This project will only be funded if it reaches its goal by Fri, October 26 2018 6:01 PM UTC +00:00.

About

For the two million people who cycle every day, close passes are an almost daily occurrence. 

Close passes are not only really intimidating, but also dangerous: police attribute "passing too close to the cyclist" as a contributory factor in a staggering 25% of serious collisions between cyclists and large vehicles. 

Last year, 970 people reached into their pockets to support the production of our ‘close pass mats’, enabling police forces from Scotland to Surrey, Wales to West Yorkshire and Belfast to Brighton to run ‘close pass’ operations, with plain clothes officers on bikes identifying dangerous passes and using the close pass mats to educate drivers on the importance of leaving at least 1.5m when overtaking.    


Cycling UK handing over a close pass mat to North Yorks Police. Photo: Cycling UK
Cycling UK handing over a close pass mat to North Yorks Police. Photo: Cycling UK

Building on the huge success of this project, Cycling UK has now developed an innovative new tool empowering police to change driver behaviour through a virtual reality (VR) educational experience, but we need your help to make it a happen! While every cyclist knows the horrible feeling of a dangerous close pass, many drivers don’t – and from inside their car they may simply not realise the risk they’re posing to the cyclist.   

Now, Cycling UK’s innovative 360° VR ‘Too Close For Comfort’ film will put drivers ‘in the saddle’, experiencing a close pass from a cyclist’s perspective and ensuring that every driver knows that feeling of a dangerous close pass, even if they never cycle.   

VR will allow non-cyclists to experience the danger of a close pass in safety
VR will allow non-cyclists to experience the danger of a close pass in safety

Police forces running close pass operations have already told us that this will be a hugely impactful tool to help change driver behaviour – but we can’t get it to them without your help. £15,000 will not only enable us to provide the film free of charge to every UK police force to ensure it has the maximum impact nationwide, but also supply VR headsets for viewing the film to every single force.  

That means that when they pull over a driver for a close pass they’ll not only give them a verbal explanation of safe passing, but the driver will get to experience a close pass through virtual reality, as well as a demonstration of a safe overtake.  

And your contributions won’t stop there, as £15,000 will allow us to make the film accessible free of charge to absolutely anyone in the world!

Whether you’re a local cycling campaigner running a village stall, a driving instructor with a new pupil or an employer encouraging safe driving amongst staff, these funds will make sure anyone has access to the film, creating what could easily become the widest reaching road safety educational tool ever.  

With two million people cycling the UK, we need only 1500 giving £10 to make this happen, so please consider giving whatever you can today!

Risks and challenges

We've already spoken to a range of police forces who have indicated that they would find the headset and film useful, and have the backing of West Midlands Police, who first pioneered the Close Pass Operations.

The interest is high, and not just from the police, and we believe our fund raising goal is realistic for our ambitions of giving every force across the UK access to a VR Too Close For Comfort film and headset.

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    Pledge £1 or more About US$ 1.30

    The virtual pat on the back

    Thank you! We realise not everyone wants a reward for helping out, so we'll just make sure to send Kickstarter backer updates (digital) as your reward.

    Your support for Too Close for Comfort helps everyone cycling in the UK be that one step closer to safer roads.

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    Close pass window stickers

    Fun fact: most people who cycle also drive.

    Pledge £10 or more and we'll send you a pair of our newly designed Too Close For Comfort car (or house!) window stickers - just a little way of reminding your fellow road users to overtake cyclists safely.

    Includes:
    • Too Close For Comfort Window Sticker
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    Pledge £15 or more About US$ 20

    A limited edition Dave Walker mug

    Close passing of cyclists isn't the only thing which can be too close for comfort as 'The Cycling Cartoonist' Dave Walker shows with this limited edition mug especially designed for our campaign.

    We guarantee that your mug will be the envy of fellow cyclists at home and in the office.

    And, to help you spread the word, we'll throw in a Too Close For Comfort window sticker too.

    Includes:
    • Dave Walker 'Too Close For Comfort' Mug
    • Too Close For Comfort Window Sticker
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    Pledge £20 or more About US$ 26

    Your very own smartphone VR Headset!

    Want to see the film you've helped us share?

    If you donate £20 or more with this option, we'll send you a flatpack cardboard VR headset which fits most modern smartphones to create a VR experience in your own home.

    Alongside Too Close For Comfort, you'll be able to watch any of the thousands of VR films available online on the headset, but do let others have a go and learn about close passing!

    And, to help you spread the word, we'll throw in a Too Close For Comfort window sticker too.

    Includes:
    • Cycling UK Flatpack VR Headset
    • Too Close For Comfort Window Sticker
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  6. Select this reward

    Pledge £30 or more About $39

    VR headset + and a mug!

    Want to get the VR experience while also enjoying a hearty brew?

    Donate £30 or more with this option and we'll send you both a Dave Walker mug and a Cycling UK cardboard VR headset which fits most modern smartphones to create a VR experience.

    And, to help you spread the word, we'll throw in a Too Close For Comfort window sticker too.

    Includes:
    • Cycling UK Flatpack VR Headset
    • Dave Walker 'Too Close For Comfort' Mug
    • Too Close For Comfort Window Sticker
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    Pledge £100 or more About US$ 131

    Fully immersive smartphone VR set

    Want the crème de la crème of a smartphone VR experience? With this option, we'll send you a VR headset which will turn your smartphone into a mobile VR cinema!

    Alongside that you'll get the Dave Walker Too Close For Comfort mug and a Too Close For Comfort window sticker as well.

    Includes:
    • Smartphone VR Headset
    • Too Close For Comfort Window Sticker
    • Dave Walker 'Too Close For Comfort' Mug
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