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A meticulously designed poster to sharpen your internal sense of scale. Use your body to measure things!
A meticulously designed poster to sharpen your internal sense of scale. Use your body to measure things!
A meticulously designed poster to sharpen your internal sense of scale. Use your body to measure things!
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232 backers pledged $10,894 to help bring this project to life.

About this project

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Personal Body Unit Index

$10,894

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Personal Body Unit Index is a tool to sharpen your internal sense of physical scale.

 

Measuring Taylor's span.
Measuring Taylor's span.

We obsessively measure things. How high is that coat hook? How wide is that table? Is that really 3” diameter tube stock? Instead of carrying around a tape measure, we use our bodies to measure stuff!

What's your span?
What's your span?

Personal Body Unit Index is a poster featuring a series of diagrams of the body in 17 useful positions for measuring things which relate in scale to the human body. 

Each diagram has an area to pencil in your personal dimensions. You probably know how tall you are, but do you know your fathom? That’s the distance between the tips of your fingers when you spread out your arms (aka wingspan).

Poster proof, testing line weights and color.
Poster proof, testing line weights and color.

What's this for?

It is really useful to have an intuitive sense of scale. Whether you're rearranging furniture in your house, or at a hardware store trying to pick the right diameter pipe fitting.

As designers, we spend a lot of time working on computers, handling raw materials and getting a feel for objects that surround us. Computer screens make blue whales and pinky nails spatially indistinguishable. Our desks are cluttered with rulers, calipers and tape measures to constantly reference the physical dimensions of things that live on screens. Taylor even keeps a ruler taped to her screen!

Living with Personal Body Unit Index as a reference chart, as something that you can peek at on the fly, helps build up your superpower sense of scale.

How does it work?

Measuring Taylor's fathom.
Measuring Taylor's fathom.

Think of this as an awesome looking cheat sheet to turn your body into a measuring device. Pencil in your personal measurements in the callout boxes. 

Personal Body Unit Index - hanging on our studio wall
Personal Body Unit Index - hanging on our studio wall

Hang the poster in your studio, workspace, kitchen, bathroom, hallway, etc. so that glancing at it becomes a subconscious habit.

Why did we make this?

Che-Wei’s Mom often does this weird finger walking thing along the edges of furniture, fabric or random stuff. She knows that the spread of her hand from thumb to pinky measures 18cm. So she can quickly size things up. We always thought this was funny, until we realized that it is GENIUS and we started to copy her.

We made Personal Body Unit Index to help us enhance our internal sense of scale, so we are less dependent on traditional measuring devices. And so we can be more like Che-Wei’s Mom.

Poster Specifications

  • Measures 12"x39" (228mm x 990mm). 
  • Printed with 2 PANTONE® spot colors (Grey and Neon Orange). 
  • Printed on 100# Classic Crest Eggshell Solar White Paper.

Many of the 17 measurements featured in Personal Body Unit Index have historical precedence rooted in some ancient unit of measurement. The cubit, for example, is an ancient unit based on forearm length from elbow to fingertip. Other human based units included are fathom and span along with a bunch of other ways of measuring things with your body that we find useful.

Drawing of the poster ...

(The colors below are an estimate of the spot colors that will be used in production.)

Personal Body Unit Index - Use your body to measure things.
Personal Body Unit Index - Use your body to measure things.

Process

We started this project in the winter of 2013 while visiting Che-Wei's family in Tokyo. It's gone through many many many design iterations over the past few years and we're really happy with where it has landed. Here's a peek into our process.

Drafts of Personal Body Unit Index
Drafts of Personal Body Unit Index

Printing

Footage from our visit to DataGraphic to check print proofs.

We're working with DataGraphic a 90! year old print shop in New York. They have tons of experience working with designers that are as fussy and picky as us. We'll keep you posted as we go. We're really excited to be on-site when this project goes to press so we can share all that stuff with you!

Risks and challenges

This is our 3rd Kickstarter campaign. If there's one thing we've learned, it's to be prepared for anything. And even then, there will always be unexpected things.

This is our first time working with an offset printing press. We'll be learning a lot as we go. Fortunately, the press we are working with is a quick drive from our studio. We'll be on site with them throughout all of production and during any steps along the way. Looking forward to sharing anything we learn!

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    PBUI for me and a party!

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Funding period

- (37 days)