Custom SLR

San Francisco, CA

It all started with three photographers and one annoying problem: tangling camera straps.

Working out of a garage, Ivan Wong, a professional sports photographer, teamed up with his brother Ben to design and build a prototype of the C-Loop, a device that prevents straps from tangling or getting in the way. Enlisting the help of their friend Anne, they improved the prototype, successfully raised funding on Kickstarter, and sold over 2,000 C-Loops a week after launching.

From there, Custom...

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