Join the Actually Curious Movement! The only place to get the SOLD-OUT Actually Curious card game before 2019!
Back in September, we created 50 prototype decks of Actually Curious and sold out in just one week! Since then, we made 100 more, which sold out on Amazon in 4 days!
After hitting our Kickstarter Goal in just 4 day, we went in to production for 350 more for our new Kickstarter family! And are proud to say they have arrived! We will be hard at work shipping them out to you to receive in time for the Holidays!
Additionally, to spread the love and generosity, we partnered with a non-profit program called #HashtagLunchbag to multiply our efforts of spreading love. For every dollar over our $2,500 Goal, we'll be donating a percentage to #HashtagLunchbag to help in their efforts to empowering and inspiring humanity and love.
NOTE: Up to 350 decks of the Actually Curious game will ship in 2018 through this Kickstarter! First pledges ship first!
So 3x your giving this season by supporting our Kickstarter campaign. #ActuallyCurious
Curiosity Lab, a purpose-first marketing agency
We are Curiosity Lab, a purpose-first marketing agency and think tank committed to helping organizations build community around their values, and to creating a more diverse and inclusive advertising landscape.
To live our values, we alongside our team, produce thought-leadership and community action programs to drive learning and engagement around issues like Poverty, Education, Sustainability, Criminal Justice, Women's Right and Equality to name a few.
A mission to fight divisiveness in our country. Fuck hate!
We were paying attention to the divisiveness in our country and wanted to do something about it! We looked inward, and made acknowledgment to unconscious biases and past traumas, that we sometimes show up with, that prevent us from truly having a conversation.
We wanted to create a fun, creative way for people to get beyond small talk and to start getting real! Inspired by the NY Times viral article "the 36 Questions that lead to love", as well as conversations with researchers from Columbia's Difficult Conversations Lab and relationship experts, the Actually Curious card game encourages participants to ask and respond to progressively deeper questions that teach each player bit more about one another and how they view the world.
We created 50 decks of cards, that sold out in one week!
Our first buyer on the first day of the campaign, was a visitor from London who saw a poster that read "Is sustainable consumption ableist?" positioned in the heart of hipster Williamsburg Brooklyn. Amused by the irony, she bought our cards the first day... and let us know we might be on to something!
Since then, we made 100 more, which sold out on Amazon in 4 days!
The people let us know we were on to something!
We collected feedback from our friends, people who bought the game, and strangers. We tested the game in various scenarios... dinner parties, office ice-breakers, over drinks with friends. We heard feedback from event hosts, single people on dates and committed couples. We heard reactions like...
- "Played a game Actually Curious at a party and heard you created it! Congrats! How can I get one?" -27 yr old single female NYC
- "Playing this game with my girlfriend was like therapy. First time was a little intense, the second time was deeply connecting. I think you might be on to something." - 42 yr old male player
- "I just got back from an amazing date with a guy who brought YOUR Game. He was awesome and I def want to hang with him again. How can I get your game?" -31 yr old single female NYC
- "I didn't think i'd like this game. But i have to admit, it's pretty awesome" - 34 yr old, Burly Older Brother who was concerned about opening up
The Actually Curious Card Game is perfect for:
- Thoughtful Gifts. Beautifully designed and born to serve the purpose of spreading love, this gift makes the perfect stocking stuffer, office Secret Santa and just cause you are cool and care about stuff, kinda gift ;)
- Dinner Parties. Move quickly past small talk and into the real talk.
- Family Gatherings. Shall we move right on past the family gossip and the ubiquitous "when are you getting married" question?
- First (and 100th) Dates. Get to the heart, quickly.
- Brainstorms. Take it from us, inspiration comes when you disconnect and take in stimuli. How about the stimulus of each other's experiences?
- Group Vacations. You think you know your friends and family, until... you get them playing Actually Curious. Then you really know them.
- Corporate Retreats. Imagine what kinds of office culture shifts could happen when your teams to really start see and understand one another!
- Host Icebreaker. You know your guests, but they don't know one another. The most gracious hosts fix this quickly. Here is the best tool to help you do so!
Any time you want to get to know others better, build more meaningful connection, or infuse more meaningful conversation into the situation... Actually Curious.
How to Play?
The game is simple. There are fours stacks of cards beginning blue (the easier ones) and ending with red (the deepest ones).
Each round, one player picks a card from one of the stacks (start with blue) and asks the other(s) that question. Everyone gives their answer and the card picker gives the card to the person they felt had the best (most open, heart-felt, honest...or funniest) answer.
How to win?
While you can keep score, this game isn’t about winning or losing. Actually Curious is about getting past small talk, really listening, and building meaningful connection.
- Group of two: Depending on how much time you have. Take your time, work your way up from blue to green to yellow to red. After you've tried all, hop around!
- Group of three to seven: "Cards Against Humanity Style", One person reads the card, while the others take turns answering. The person who reads the card, awards the card (and one point) to the answer they like the most. That person picks the next card!
- Large Party or Event: Host selects volunteers to select a card and ask a question, while they and 1-2 others volunteer to answer.
- Experienced Actually Curious gamers: Shuffle all the colors and get lucky!
These are just a few ways that we dreamt up playing the came... but you tell us! We like to play it loose like that. That's what Curiosity is about. Let's break shit in the name of Love.
Join the movement, and spread love, one question at a time!
A cross cultural, demographic and generation point of view!
We spoke to researcher Arthur Aron and journalist Mandy Lee Catron, the two key people behind the viral sensation the 36 Questions. We also reached out to the Columbia University Difficult Conversations Lab, love and relationship experts at Futurosity and Doug Holt, author of the book, "Difficult Conversations" -- all gave us feedback on the approach (thumbs up!).
We spent a month, developing the questions alongside experts, our interns, advisors, and every stranger who would engage! We wanted to get a cross cultural, demographic and generations point of view. We developed a beta version and launched in NYC, alongside a guerilla marketing and social media campaign, #ActuallyCurious.
The finer, finer details...
- Good for all ages: Actually Curious was built by and for a multigenerational and multicultural cohort, to build connection regardless of age, gender or background.
- It's stylish and sleek: 54 Cards Total (2 instruction cards, 15 Blue, 17 Green, 12 yellow, 8 red) in a box the size of a standard playing card deck. So you can take it everywhere.
- Gender and Racial inclusivity conscious: The Actually Curious logo depicts a gender neutral figure, who's eyes open symbolizing an awakening!
- Eco-friendly and socially responsible: Curiosity Lab and our manufacturing partner believe in quality, safety and ethical practices and take our responsibility by sourcing materials originated from well-managed forests and support green printing.
- Questions can be used as a classroom learning tool: Questions tackle issues of education equality, cultural and societal biases, mental health and depression and more.
- Longterm plan: Actually Curious was a bi-product of Curiosity Lab Agency Business, born from a icebreaker we made for a client event. We believe in the power of the tools of empathetic listening and hope to get it in as many hands as possible, using any distribution channels that make sense.
- Future versions: We've been dreaming up hundreds of ideas for expansion decks, additional products and even Actually Curious events. We believe in listening to what our community demands and hope to hear feedback from you. Email us firstname.lastname@example.org
- Want to partner?: Great, us too. We are down to talk about scaling partnerships, event partnerships, distribution partnership, primary attachment partnership (just checking ;) and more... just drop us a note at email@example.com
- Cant wait, have to get yours now?: There is a limited supply available for immediate purchase on Amazon.com
A love movement update! Announcing our #HashtagLunchbag Non-profit partnership
Thank you for visiting, following, backing and sharing Actually Curious the card game. We have started a movement and need your support to make it as big as possible!
Actually Curious is a game that get's you talking about Real Shit so you can build connection... but it is also just one piece in #ActuallyCurious the campaign, a grassroots movement to fight against hate and for empathy and understanding.
We are so grateful for your support, world, that we decided to pay it forward.
We are pleased to announce that #ActuallyCurious is teaming up with #HashtagLunchbag to multiply our efforts of spreading love.
#HashtagLunchbag is a humanity service movement dedicated to empowering and inspiring humanity to create & benefit from organized acts of love. Founded around Christmas 2012 (sound familiar? ;), they are best known for hosting community and corporate events across the country where people gather to prepare bagged meals and then go out to the streets to distribute them with love, to anyone in need of a meal.
How generosity works, people...
So since you gave and continue to give us more than we asked for... and #HashtagLunchbag also has a pretty awesome way of making spreading love fun, we decided to give them some of the money you give us.
For every dollar over our $2,500 Goal, we'll be donating a percentage to #HashtagLunchbag to help in their efforts to empowering and inspiring humanity and love.
Back Actually Curious and find our more about how you can support or work with #HashtagLunchbag here.
About the Curiosity Lab Founders
Meghan and Michael, life, love and business partners, founded Curiosity Lab in NYC with the mission to use the intersection of culture, commerce and philanthropy, to fuel progressive social change in the US. Sparking a movement of voting with your dollars for morally and societally conscious businesses.
Check out the recent press (12.04.18)
- Manrepeller.com featuring Curiosity Lab Co-Founder Meghan Holzhauer & Michael Tennant: 3 Couples Who Work Together Share What It’s Really Like by Jackie Homan
- Jettsetter.com 19 Cool Things We’re Buying on Amazon This December
Thank you for your support helping us spread love, one question at a time!
A Few FAQ's
What's the name about? The name comes from asking ourselves, are we really listening with curiosity, to understand one another? Or are we just listening to rebut? Also, ya know, here at Curiosity Lab, we're always keeping it Curious.
Tell me more about the game. How did you create it? We were inspired by the “To Fall in Love With Anyone, Do This" (aka the 36 Questions to Fall in Love) article in NY Times Modern love and also by Columbia University's Difficult Conversations Laboratory. We spoke to the researchers and journalists behind the 36 Questions and the Difficult Conversations Lab. We also reached out to love and relationship experts at Futurosity and Doug Holt, author of the book, "Difficult Conversations" -- all gave us feedback on the approach (thumbs up!) and helped us tweak the questions. We've also played it with a ton of people, collecting feedback.
How do you play? the Actually Curious card game takes players through a series of progressively deeper questions so players learn more about one another and how they view the world. It's all about making mutual self-disclosure (which is scientifically proven to build trust and closeness!) more fun and engaging.
We can't wait for you to play!
Risks and challenges
We created a limited Beta run of the game and they were gone in one week.
We started to learn through additional playing and testing, that some of the question levels were off. We had questions that might be better suited in a higher more vulnerable level than the initial (blue) level and in the Red Level, we had questions that illicit pretty easy responses that we thought would be more thought provoking. We got input from researcher Dr. Arthur Aron (https://journals.sagepub.com/doi/pdf/10.1177/0146167297234003) and journalist Mandy Lee Catron (https://www.nytimes.com/2015/01/11/fashion/modern-love-to-fall-in-love-with-anyone-do-this.html).
We updated the game and need the support of a community that wants to see this game be the best that it can be! With your pledges, well be able to produce enough cards to start selling for under $20, get the game in younger hands with less disposable income, and start spreading this movement of love, one question at a time!
The biggest risk -- getting you your cards before Christmas. We'll need to reach $1k before getting the next batch printed, so if we don't hit that before December 10, there's a good chance we won't be able to get folks decks in time to give them as Christmas gifts. Just let us know if you're counting on them for Christmas and we're gonna do our best to get them to you in time!Learn about accountability on Kickstarter
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