Curdbox: Don’t Eat Boring - a cheese + pairing subscription box delivered monthly
STRETCH GOAL ALERT!
$5 off for life
We're currently at 91% funded!!!
If we can get to 110% funded we'll give all backers
who back at $46 or above a $5 off voucher
for perpetuity to be applied after the initial reward is claimed.
It's like getting a free box every year!
We tell stories with cheese. Everyone loves a good cheese story. When you put out a plate of cheese, everyone gathers and shares. We say things like, “why don’t we do this more often?” or “Wow, I’ve never tried this before, it’s amazing.” And then the next day, we go to the kitchen and we forget. We forget all the food posts we drooled over on Instagram. We forget the Eater article we just saw about a new gastropub. We forget the hundreds of recipes we liked on Pinterest. We just put the same thing on our plate day after day.
We aren’t immune to trying new things, we just get too busy, or forget when the time is right. Sometimes we just don’t know where to start. Maybe we’re short on time or we’re intimidated by the options. There are so many reasons, but...
We need to stop eating boring.
Every curdbox tells a story through food. This is not just a box of food, it's a recipe for discovery. It's a podcast to understand what you're eating, it's a playlist to create an experience, it's a video to see where the foods are coming from, and a pairing card that tells you about each item, but also dives into our proprietary research that helps you understand flavor profiles, and pairing suggestions in a way that's so simple you'll feel like a genius. Learning through food is not only easy, it's tasty!
We start with a theme and then find some of the best examples of that theme to share with our subscribers. We pick three cheeses—always artisanal, always delicious. We source our cheeses from all over the world and then bring them to our facility where our team carefully and patiently cuts and wraps each wedge to keep them tasting their best. Then we add three pairings–always some combination of award-winning, small batch, and hard-to-find. Pairing foods with cheese is our jam. We look for interesting foods like savory preserves, chunky chutneys, tangy chips, flavored nuts and so many other sweet, sweet lovelies that help us tell our tale.
We then conjure up a Spotify playlist with the help of our cheese friend @cheeseplatemixtape, add in an episode of Curdcast—our podcast for people who like to eat cheese that we record with co-host @WhatJulieAte, and curate a maker video with content from all of our Makers who helped to make this a decidedly unboring experience with their food.
In one year you will discover 72 different award winning, small batch and/or hard-to-find foods made by people who care for people who care.
We’ve been building curdbox stories since July 2018. We started by offering them as a pickup at our store Curds&Co. in Brookline, MA. In December we started shipping to 5 New England states. We've done all this specifically to get to this point—to take our curdbox to the rest of the U.S. (with your help.) This kickstarter will let us make the next big leap to a bigger facility so we can grow and keep growing until everyone who wants a curdbox can get a curdbox.
HOW IT WORKS
Choose a reward level and support our campaign.
If you choose a reward with 1, 3, 6, or 12 month subscription (Regularly $49.95/month), you will receive an email from us with your redemption code to use on curdbox.com so that we can manage your subscription and shipping in a seamless fashion. Your code will fully cover your subscription and your shipping will be based on your location. By charging shipping after the kickstarter we are able to offer the best rate--not just the highest default shipping rate for everyone. We always endeavor to make it as affordable as possible!
You can cancel your subscription at any time! If you have multiple months, you can skip a month at any time, too! Super easy and stress free.
$10/month: CT, DC, DE, IN, KY, MD, MA, NC, NH, NJ, NY, OH, PA, RI, SC, TN, VA, VT, WV
$15/month: ME, MI, GA
$20/month: AL, AR, FL, IA, IL, MN, MO, MS, WI
$25/month: AZ, CA, CO, ID, KS, LA, MT, ND, NE, NM, NV, OK,OR, SD, TX, UT, WA, WY
$40/month: HI, AK
(Note: these are the highest your shipping rates will be. We are working on getting discounts to ship cheaper all over the country.)
Boxes ship out the third Wednesday of the month.
NOW: Our goals are to help more people #eatlikeyoucare, promote good foods and makers, and provide enjoyable content that makes life an experience and not just a task list of to dos.
With your participation in this campaign, we can take the next big step to taking curdbox across the US.
NEXT: Post Kickstarter we see the ability to start offering multiple box types including a super premium box with hard-to-find and uber lux cheeses, a Double-the-cheese box, an adventurous eater box (for stinky and bold lovers), and even an allergen friendly box. We are already starting to talk with possible collaborators for special edition and occasion boxes, and we look forward to adding loyalty, referral, influencer programs, flash sales of full-size pairings and so much more.
WHO’S LIKING IT
Our monthly subscribers are saying:
“It's a highlight of the month.” Sara G.
“It's the perfect box to broaden your horizons!” Shannon R.
We’ve also heard great things from these great people:
“The selections and pairings were epic.” Justin Warner, Chef & Food Network Star
“Best Box Ever” - Michele Ragussis, Chef & Food Network Star
“I love how you guys describe the cheeses and the accompaniments.” - @CheeseSexDeath
“This box is amazing. Very well thought out.” - @CheeseOpenDoors, Rory Stamp, CMI Champion
“Got the box and I love it!” - @Hrishikesh Hirway Podcast host of Song Exploder and The West Wing Weekly co-host.
Risks and challenges
Our biggest challenges are finding our perfect fulfillment center, shipping costs, the capacity of small producers and finding new and interesting pairing brands, but we’re working hard on all of these. We have plans on how to scale well beyond 1000 monthly subscribers and it’s only going to make curdbox that much more exciting!
Because we have been scaling up slowly, we've learned a lot about where the hard parts are and we're ready to tackle them. Logistics will be our biggest ongoing challenge and making sure we get everything where it needs to be. No one has ever done anything like this on this scale so we know it won't be easy but we also have a team who loves a challenge and the response we get from our customers is worth all the melted cheese, sweat and tears.Learn about accountability on Kickstarter
- (30 days)