Project image
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£286,158
pledged of £25,000pledged of £25,000 goal
6,357
backers
27days to go

All or nothing. This project will only be funded if it reaches its goal by Fri, March 22 2019 8:01 AM UTC +00:00.

Stuart SempleBy Stuart Semple
First created
Stuart SempleBy Stuart Semple
First created
£286,158
pledged of £25,000pledged of £25,000 goal
6,357
backers
27days to go

All or nothing. This project will only be funded if it reaches its goal by Fri, March 22 2019 8:01 AM UTC +00:00.

About

Important: By backing this project you confirm that you are not Anish Kapoor, you are in no way affiliated to Anish Kapoor, you are not backing this on behalf of Anish Kapoor or an associate of Anish Kapoor. To the best of your knowledge, information and belief this material will not make its way into the hands of Anish Kapoor.

There's none more black!

Black 3.0 is a super special acrylic paint. We have spent nearly 2 years tweaking its formulation to create a black that absorbs between 98 and 99% of visible light! Quite simply we've created the blackest black acrylic paint.

Black 3.0 brush applied to sculpture
Black 3.0 brush applied to sculpture
  • Last November we shared a beta batch of Black 3.0 with 1000 artists around the world for feedback and thoughts. We've now taken that information and reformulated it to be the best black we could possibly make. 
  • All the photos and video content on this page are created with the final formulation of Black 3.0 from the UK factory that are producing it for us, we are excited to be playing with it and feel like it's perfect!
  • We need your help so that we can pay the paint factory to produce their minimum order quantity of our recipe so we can share our creation with everyone!

 The science behind the Black!

We wanted a super-flat, ultra-matte black that absorbed almost all visible light. To achieve that we went right back to the basics of paint making. The problem with existing black pigments is they are all slightly reflective (carbon is the most common and if you think of coal or charcoal you'll know it has a shine to it), so we created a whole new pigment in the lab and we call it 'Black Magick', it is born matte! This means that the mattifiers we used in Black 2.0, which added a tiny grey tint, are no longer needed making a way blacker looking paint! We've also managed to formulate a new acrylic polymer to hold the pigment, it's special because it has more available bonds than any other acrylic polymer being used in paints. This means it can cling onto way more pigment, leading to a really dense pigment load and a depth of colour not previously possible. We have sourced some brand new nano-mattifiers which we have added, these flatten out the last bits of stray light without compromising colour. 

Unedited comparison with other well known black paints
Unedited comparison with other well known black paints

We have benchmarked Black 3.0 against 45 existing black paints, this photo demonstrates a small section of those, being the most commonly available black paints in the UK. We also sent beta versions of Black 3.0 to 1000 artists around the world, they filled in a questionnaire and 93% of them preferred it to our Black 2.0 (previously the worlds flattest mattest black). 

It's super easy to use.

Other super blacks are complicated to use and extremely expensive. Most require heat, science labs and specialist training to apply. We wanted to make a super affordable, easy to use paint that was familiar to artists so they could concentrate on expressing themselves. 

We think that sharing your colours with others is nice! When Stuart heard that Kapoor was the only artist that could use the blackest black he felt sad but also a bit bad that he'd been making awesome colours and only using them in his own work. So he started sharing his colour creations on the internet with other artists. 

The holy grail of paints is the ultimate zero-point black. We've been on a mission to create exactly that for a long while because we want all artists to be able to express themselves with awesome materials. The limits of your creations should be your imagination not how rich or successful you are. 

We are a small team of artists and paint makers based in a studio in Dorset on the south coast of England. We are headed up by British artist Stuart Semple who has been making his own colours for nearly 20 years. 

We've created and shared tens of thousands of the artiest art materials with artists all over the world including LIT (the world's glowiest glow pigment). PINK (the pinkest pink), Gold (the goldest gold), Black 2.0 (the mattest flattest black paint), Dazzle (the glitteriest plant based glitters) and many more creations. 

You can see what we make and learn all about us on our website:

culturehustle.com

No matter what reward you choose you will get at least one bottle of Black 3.0 but your support means so much to us we wanted to thank you properly. Stuart and his team have been busy over the last few weeks designing the rewardiest rewards to thank you properly! These will only ever be available to kickstarter backers! He's come up with commemorative mugs, notebooks, sticker and badge packs and even a gorgeous organic screenprinted 'haus' street sack bag. Below are actual photos of the actual rewards you will receive :)  We hope you enjoy them as much as we enjoyed making them!

Risks and challenges

Although we're a small team we've made and distributed tens of thousands of art materials to artists all over the globe. We've planned Black 3.0 properly and don't expect any problems or delays. As always if anything were to change we'd keep you in the loop and do our very best!

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Support

  1. Make a pledge without a reward

    £
    About $13
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  2. Select this reward

    Pledge £25 or more About US$ 33

    Back The Black

    Back the black and become one of our backeriest backers. You'll get a bottle of the mega paint, some cool stickers and a set of neon badges to wear with pride!

    Includes:
    • 150ml bottle of Black 3.0
    • Sticker pack
    • Neon badge set
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    1,038 backers
    £
    About US$ 33
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  3. Select this reward

    Pledge £30 or more About US$ 39

    Friendliest Friend

    For all our friendliest friends! You'll get a friendship band to thank you for your support, two bottles of the mega paint (for those bigger projects) a pencil and some very badgie badges!

    Includes:
    • 150ml bottle of Black 3.0
    • Friendship band
    • The blackest pink pencil
    • Neon badge set
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    Ships to Anywhere in the world
    3,841 backers
    £
    About US$ 39
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  4. Select this reward

    Pledge £50 or more About $65

    Early Access Friendliest Friend

    For those friendliest friends that simply can't wait! You'll receive 2 bottles of Black 3.0 from our first production batch, so you'll get it a couple of months early! You'll also get our friendship band to thank you for your solidarity, a very pencily pencil and some extremely badgie badges to adorn yourself with.

    Includes:
    • 150ml bottle of Black 3.0
    • Friendship band
    • The blackest pink pencil
    • Neon badge set
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    Limited (931 left of 1500) 569 backers
    £
    About $65
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  5. Select this reward

    Pledge £60 or more About US$ 78

    All Black Everything

    If you need your accessories to match your soul, this is the ultimate black-on-black designer collection. You'll get a bottle of the blackest paint in the known universe and a huge collection of slick black swag including our beautifully designed 'haus' organic cotton street sack bag by Stuart Semple.

    Includes:
    • 150ml bottle of Black 3.0
    • The blackest black book
    • All black badge set
    • Black shadow sticker set
    • The blackest pink pencil
    • Commemorative BLK3.0 mug
    • True stripes screenprinted organic 'haus' bag
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    158 backers
    £
    About US$ 78
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  6. Select this reward

    Pledge £100 or more About US$ 130

    Big Beast

    This is the mega package. The package to finish off all packages!

    You'll get a whopping 4 bottles of the good stuff! Thats 600ml of the blackest paint.
    You'll get the badges, stickers, pinkest black pencil, little black book and the awesome designer 'haus' organic screenprinted street sack bag by Stuart Semple.

    Includes:
    • 150ml bottle of Black 3.0
    • Neon badge set
    • Sticker pack
    • Commemorative BLK3.0 mug
    • The blackest black book
    • The blackest pink pencil
    • True stripes screenprinted organic 'haus' bag
    Less
    Estimated delivery
    Ships to Anywhere in the world
    271 backers
    £
    About US$ 130
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  7. Select this reward

    Pledge £150 or more About US$ 196

    Early Access Big Beast

    You want everything and you can't wait! So we've set aside some of our first production run of black paint just for you. You'll be amongst the first on the planet to play with this stuff.

    You're going to get a massive 4 bottles of Black 3.0 (That's 600ml) so you'll be able to paint some pretty epic stuff!

    You'll also get all the goodiest goodies including the little black book, pinkest black pencil, stickers and badges. You'll also get the organic designer 'haus' street sack bag by Stuart Semple.

    Includes:
    • 150ml bottle of Black 3.0
    • Neon badge set
    • Sticker pack
    • Commemorative BLK3.0 mug
    • The blackest black book
    • The blackest pink pencil
    • True stripes screenprinted organic 'haus' bag
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (254 left of 375) 121 backers
    £
    About US$ 196
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  8. All gone!
  9. Reward no longer available

    Pledge £10 or more About $13

    Friends and testers thank you!

    This is is a special thank you for our beta-testers, supporters, collaborators and friends.

    We want you to be the first in the world to have the final version of Black 3.0 that you helped us develop, so we will send you your paint from our first production batch :)

    Includes:
    • 150ml bottle of Black 3.0
    • Sticker pack
    • Neon badge set
    • Friendship band
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 279 backers
    £
    About $13
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