Why settle for a pan that burns your delicious food because it doesn’t have a non-stick coating, or a non-stick coating that is flaking off into your food?
We set out to design the essential frying pan, because we believe quality cookware is at the heart of any great meal. In The Blackbeard, we saw an opportunity to create a next generation frying pan, implementing a new non-stick, non-scratch coating, on top of multiple layers of stainless steel. In the middle there is an aluminum core that evenly distributes the heat over the entire pan. This makes the Blackbeard suitable for all heat sources, including induction.
We wanted The Blackbeard to be effective without compromise, and at the same time inspirational: its sleek and minimalist design should invite cooks of all levels into the kitchen to create something great.
Chef-grade pans usually do not come cheap. A lot of the price is taken up by marketing and promotional activities, which mainly focus on brand position and do not necessarily reflect the quality of the pan.
We believe the cookware industry needs pirates! So we are going directly to the source: we have found a 'smuggling route' that evades the big brands. The Blackbeard will be manufactured by the same producers as the chef-grade brands we all know. The only difference is that we are only paying for chef-grade manufacturing, not for all the big-brand frills.
You probably noticed that we didn’t recruit native speaking actors for our crowdfunding video :) - all resources go into the quality of The Blackbeard.
That makes chef-grade cookware affordable for everyone. We believe that together we can hack the industry and create the essential frying pan, suitable for all stove types, and for a fair price.
And there they blow. The first pan of our Crowd Cookware fleet is the Blackbeard: the Blackbeard ∅24 cm, ∅28 cm and ∅ 28 cm wok with a new generation of non-stick coatings. Quality pans directly from the same factory that manufactures for many top brands. But now for the real price.
Now you can prepare your favorite dishes with stainless steel chef-quality pans, without burning your food. Without compromising on quality and with an eye for design. While being optimized for ease of use for cooks of all levels.
Thanks to the stainless steel honeycomb pattern that protrudes above the non-stick coating, the Blackbeard pans are scratch-resistant and extremely suitable for intensive use. Forget regular non-stick layers that start to wear out after 1 to 2 years of use, and where the coating layer ends up in your food: the stainless steel honeycomb pattern extends the lifespan of the current non-stick layers to at least 5 years.
We believe that a premium pan should be suitable for intensive use. That’s why our quality isn't just premium: our pans can measure up to quality demands of top chefs. The base is formed by ultra-strong steel. This extremely strong three-layer construction forms the canvas for the honeycomb pattern that is etched into it. The dimples are then filled with a PFOA-free non-stick coating.
We have designed the Blackbeard pans so that the whole surface is 2.6 mm thick and the pan consists of three layers: a stainless steel bottom layer, an aluminum layer and another stainless steel layer as a finish. The heat is distributed over the entire pan, from the bottom to the sides. This technic makes Blackbeard pans suitable for all heat sources and energy-efficient.
Cooking is smelling, tasting and feeling. When you hold the Blackbeard for the first time, you can feel and see the quality we had in mind. The pans are not too light, but certainly not too heavy. With these pans, we wink at you and the entire cookware industry: the mirror polishing of the Blackbeard pans provides a glorious and ultimate cooking experience. Smile!
Top chefs know better than anyone what it takes to create the perfect pan. That's why we took their advice on board and riveted the handle onto the pan. The handle is made of solid cast stainless steel. To ensure that this handle allows minimal heat transfer, we came up with a thin attachment that we used to design the grip – again in consultation with various chefs. The result? A handle that fits perfectly into your hand and remains cool.
Food connects. Whether you’re cooking for yourself, preparing a dinner for two or treating the whole family to a delicious meal: with the Blackbeard ∅24, ∅28 and ∅28 wok, you can prepare the dish of your choice for every occasion.
The road to perfection took a year during which we carefully looked at the design process, so that craftsmanship, design and love for cooking merge seamlessly. Piece by piece we put together our pan. We didn’t do it alone: we tested our prototypes extensively within our community, until we had the pan that – in our opinion – fits perfectly with what our community wants.
For instance, we rigorously tested prototypes of the Blackbeard with a very wide range of foodies, to be sure the pan’s weight fits people with diverse postures, male as well as female. Among other things, we discovered that stainless steel thicknesses less than 2mm are suboptimal, but more than 3mm makes the frying pan too heavy for convenient handling. We found the perfect thickness to be 2.6mm.
We tested a huge range of handles, because the importance of the handle can’t be underestimated: it provides control and is closely linked to the pleasure of cooking.
We also extensively tested how far the Blackbeard honeycomb coating should reach for maximum effect, leaving an area near the rim untouched.
And last but not least: we bent the edge of the Blackbeard, but we finally put it upright. This allows you to pour without worrying about spillage.
As middlemen of the global cookware industry, we got to know the manufacturers who produce for renowned brands. It was precisely this middleman position that allowed us to get to know the ins and outs of this industry; a huge asset for foodies like us. Did you know, for example, that chef quality brand pans are not expensive at all if you remove the costs of marketing, transport and local sales agents?
We wanted to turn the tide by working from the inside, so we signed a partnership with a top-notch manufacturer. A rebellious ‘pan-whisperer’ who, like no other, is acquainted with all techniques and knows everything – but really everything – about creating the best pans, and has been doing so for many years for the world’s best-known brands. As the youngest member of a pans bakers’ guild, he wanted to break through the monopoly that generations before had adhered to. With his help, we can combine the features of the famous chef-grade brands to make a dream pan at a very attractive price.
Cooking is love made edible. For the love of cooking, we have come up with a brand name that brings us together: Crowd Cookware. With this, we can kick-start Crowd Cookware like traditional pirates. We are sailing a new trade route that doesn’t stop at the big brands’ route. This campaign is just the beginning of a bigger adventure for us: if we sail on the right course, then we can take things even further.
Together we can do everything. For example, a multifunctional cast-iron frying pan for slow-cooked casseroles. Premium quality stainless steel blades that are comfortable to use. And kitchen electronics that make cooking a lot easier.
Are you ready to start this adventure? Start this pirate mission with us and kick-start the very first Crowd Cookware Blackbeard Frying Pans. Join us and pre-order your ultimate Blackbeard.
Risks and challenges
Our biggest risk is the unsuccessful completion of this Kickstarter campaign. All we need now is the crowd to launch Blackbeard Crowd Cookware.
Pilot production round
We designed the Blackbeard with a manufacturer that produces only for the most famous brands on scale. A pilot production round was part of our design process, which lasted more than a year. Now, we’re ready to go!
Logistics: we've been there
Over the past five years, we have bought more than one million pans from remnants of premium brands. We sent these to (e-)retailers around the world to make sure the pans would still be used. This experience is what enables us to hack the cookware industry. We will ship the Blackbeards directly from the factory to your home.
We will keep you posted
Is there nothing that can go wrong? Of course there is: setbacks, such as delays in our production process or with our carrier, can always occur. However, our motto is: ‘for every problem there is a solution’. We’re ready to hack the industry together with you! Yes, we PAN!
- (30 days)