The Blackbeard Armada Cookware set is based upon this summer’s biggest food success on Kickstarter: the Blackbeard frying pan. We never imagined our initial goal of €50.000 would turn into €332.437 so fast: more than 3,400 backers from across the seven seas helped us bring the Blackbeard to life. Wow, thank you so much!
During our Blackbeard campaign, more than 800 backers provided us with feedback: they wanted more! In the spirit of the holidays, we created the Blackbeard Armada: a tribute to our backers and to the success of the Blackbeard. We invite everyone to join this campaign!
Why settle for cookware that lets your delicious food stick to the pan because it doesn’t have a non-stick coating or a non-stick coating that flakes off into your food? Cooking is easier, faster and more fun when you have the right equipment. We wanted the Blackbeard Armada to be everything you need in the kitchen: frying pans, saucepans, deep casseroles and a lid for the Blackbeard. Non-stick, non-scratch, mirror polished, suitable for all heat sources and made of chef-grade quality. This one-of-a-kind set will be available for a fraction of the price one usually pays for this type of cookware.
Crowd Cookware is based upon a community of thousands of food lovers. Together we develop, design and create new chef-grade products that otherwise would only be available to the famous brands we all know.
Our first treasure – the original Blackbeard frying pan – is coming to town as we speak. We are thrilled! That’s why we couldn’t wait: we already sailed across the world to surprise some of our backers last spring. We delivered the first Blackbeards in person as a way to say “thanks” to our crowd. Check out the great response and find out how the Blackbeard arrived at Kickstarter’s HQ.
Patron-cuisinier chef Johan van Groeninge - Restaurant: Avant-Garde van Groeninge * (One Michelin star)
Food connects, especially when it’s shared with others. Surprise a loved one during Thanksgiving or Christmas with the ‘promise of tomorrow’: give away one of our Blackbeard Armada items as a virtual gift and be one of the first to get to know all the adventurous details of the production.
We’ve recorded a short video in which you can see me – Tacco – and the one who taught me everything about cooking – my mother. Pre-order one of our fleet essentials and share this video: amaze someone else at the dinner table. Happy holidays!
We believe the cookware industry needs pirates. That’s how we originally came up with our first hack: the Blackbeard. A unique collaboration between our crowd, Michelin star chefs and manufacturers working for the world’s best-known brands.
High-quality pans usually do not come cheap. A lot of the price is taken up by marketing activities, distribution networks, and local agencies, which mainly focus on brand positioning and do not necessarily reflect the quality of the pan. We are working together with our crowd to create another smuggling route that evades the big brands.
The Blackbeard Armada will be manufactured by the same producers as the famous brands we all know. But instead of paying for the big-brand frills, we are only paying for chef-grade manufacturing. This makes the complete Armada fleet available for a fair price. All resources go into the quality of our products: that’s why we haven’t recruited native speaking actors for our crowdfunding video :).
The days of sticking food and organizing cookware in the kitchen are over. The Blackbeard Armada is carefully assembled, consisting of chef-grade frying pans, saucepans, deep casseroles and a lid for the Blackbeard frying pan. A complete fleet of stackable cookware; with an eye for design and easily stored due to the compact design. While being optimized for ease of use for cooks of all levels: whether you’re an ambitious home cook or a Michelin star chef.
Thanks to the stainless steel honeycomb pattern that protrudes above the non-stick coating, the Armada pans are scratch-resistant and extremely suitable for intensive use. Forget regular non-stick layers that start to wear out after 1 to 2 years of use – or even faster, and where the coating layer ends up in your food. The honeycomb pattern extends the lifespan of the current non-stick layers to at least 5 years
Our quality isn't just premium: our frying pans, saucepans, deep casseroles and lid can measure up to quality demands of top chefs. The three-layer construction forms the canvas for the honeycomb pattern that is etched into it. The dimples are then filled with a PTFE Whitford non-stick coating that is PFOA-free. We have thoroughly tested our coating and our pans have received a PASS for all tests with excellent test results
We have designed the pans with a 2.6 mm thick surface, which consists of three layers: a stainless steel bottom layer, an aluminum layer and another mirror polished stainless steel layer as a finish. This technique makes the pans suitable for all heat sources and very energy-efficient.
When you hold the Blackbeard - a member of the Armada - for the first time, you can feel and see the quality we had in mind. That’s exactly what we wanted you to experience again when holding the different cookware essentials of our Blackbeard Armada. The pans are not too light, but certainly not too heavy. The mirror polishing of our pans provides a glorious and ultimate cooking experience. Smile
Early on in our first campaign, many pirates asked us about a lid for the Blackbeard frying pans. It’s upon their request that we’ve come up with a lid to control heat easily and preserve flavor, while reducing oil splatter at the same time: the Tricorne. A compact and modern mirror polished stainless steel lid that matches the design of the Blackbeard ø28 cm/11” frying pan and wok perfectly and can be stored and cleaned easily. The lid also has a steam vent to let steam escape, so the lid doesn’t bang around.
Serve your meals in style with the Tricorne: use the lid like a cloche to cover your dish, causing surprise and expectation among your guests.
Top chefs know better than anyone what it takes to create the perfect pan. That’s why we took their advice on board and designed several handles for our Blackbeard Armada.
The handles of the Blackbeard frying pans, Queen Anne’s saucepans and Concord casseroles are made of solid cast stainless steel. The handles of the frying pans are riveted onto the pans and we’ve decided to use the same handles - adjusted in size - for the saucepans. After extensive testing, we made a choice to use welded handles for both the lid and the deep casseroles. Instead of one handle, our deep casseroles have two small handles that perfectly fit the minimalistic design and make the casseroles easy to store.
Whether you’re pan-frying a thick steak, preparing a traditional beef stew or making a delicious gravy: you can prepare the dish of your choice for every occasion and create a chef-grade meal with the Blackbeard Armada cookware.
The road to perfection took a long time during which we carefully looked at the design process, so that craftsmanship, design and love for cooking merge seamlessly. Piece by piece we put together our fleet, using the successful techniques of the original Blackbeard. For our first campaign, we tested the prototypes of the Blackbeard extensively within our community until we had the pan that fits perfectly with what our crew of pirates wants.
We rigorously tested prototypes of the Blackbeard with a very wide range of foodies. Among other things, we discovered that stainless steel thickness less than 2mm is suboptimal, but when it’s more than 3mm, the frying pan becomes too heavy for convenient handling. We found the perfect thickness to be 2.6mm.
We tested a huge range of handles, because the importance of the handle can’t be underestimated: it provides control and is closely linked to the pleasure of cooking. We also extensively tested how far the Blackbeard honeycomb coating should reach for maximum effect, leaving an area near the rim untouched. Last but not least: we bent the edge of the Blackbeard, but we finally put it upright. This allows you to pour without worrying about spillage. Both the saucepans and deep casseroles are designed using the successful techniques of the original Blackbeard frying pans, including a 2.6mm three-layer construction, honeycomb pattern and mirror polish.
As middlemen of the global cookware industry, we got to know the manufacturers who produce for renowned brands, allowing us to get to know the ins and outs of this industry.
We wanted to turn the tide by working from the inside, so we signed a partnership with a top-notch manufacturer. A rebellious ‘pan-whisperer’ who, like no other, is acquainted with all techniques and knows everything about creating the best pans, and has been doing so for many years for the world’s best-known brands. As the youngest member of a pans bakers’ guild, he wanted to break through the monopoly that generations before had adhered to.
Looking back at our previous campaign, together we can literally do anything. Especially since more cookware manufacturers want to join us. Rather than having a rack filled with scratched, un-coated and excessive kitchen utensils, owning a few will give you the flexibility and the performance to cook whatever you want - even improving your cooking skills
Are you ready for a life of adventures and never-ending fun? The call of the sea is in the heart of every pirate who ever swashed a buckle. Become part of our community by kick-starting our Blackbeard Armada. Join us and pre-order unique kitchen utensils to complete your own fleet.
This project is promoted by Jellop, the ad tech power behind the best Kickstarters with 500+ successful Kickstarter projects with over $250MM raised between them.
Risks and challenges
This campaign immediately follows the finalization of the first production round of the Blackbeard frying pan. At the time of the launch of this campaign, all Blackbeards are sailing across the seven seas towards thousands of backers worldwide. They will arrive when this campaign is running: in December. We’ve proven to be able to produce and deliver according to schedule.
The Blackbeard Armada set will be manufactured by the same producers as the Blackbeard frying pan. Luckily, we’ve been there. In the past, we have bought more than one million pans from remnants of premium brands. We sent these to (e-)retailers around the world to make sure the pans would still be used. This enabled us to hack the cookware industry with the Blackbeard and it will help us hack the cookware industry again.
Unfortunately, setbacks, such as delays in our production process or with our carrier, can always occur. Since the launch of our first campaign in June, our backers have been with us the whole time! We’ve given our backers 14 updates and we plan on providing you with plenty of updates on this new campaign too. It’s exactly this level of commitment what makes it so fun to work with you.Learn about accountability on Kickstarter
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