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A mobile app that combines Virtual Reality, Mindfulness, Coping-Skills training and Biofeedback monitoring, to empower smokers to quit.
A mobile app that combines Virtual Reality, Mindfulness, Coping-Skills training and Biofeedback monitoring, to empower smokers to quit.
308 backers pledged $18,430 to help bring this project to life.

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MindCotine – Mind over Nicotine.

Try Virtual Reality to enter a world without judgment, Mindfulness to get to know yourself, and Biofeedback to personalize your experience. And as you quit, remember, you are not alone – your Community has your back!

MindCotine – Tu mente le gana a la nicotina


Prueba la Realidad Virtual para entrar en un mundo que no te juzga, Mindfulness que te da herramientas para conocerte a ti mismo, y Biofeedback que personaliza tu experiencia. Y conforme vayas dejando, recuerda que no estás solo ¡tu Comunidad te apoya!

Cardboard Headset + Cellphone + 20 Minutes a Day
Cardboard Headset + Cellphone + 20 Minutes a Day

What is MindCotine? 

MindCotine is a virtual reality + mindfulness program to help you curb your desire to smoke. The mobile app presents an affordable and user-friendly set of immersive experiences, designed to allow you to surf over your cravings for smoking, while you acquire the skills necessary to face the challenge of relapse. If you’re not a smoker, or you already quit, you can still be part of our community, experience different content, and support others in their process.

¿Qué es MindCotine?

MindCotine es un programa en realidad virtual + mindfulness que te ayuda a guiar tu atención lejos del deseo de fumar. La aplicación es económica y fácil de usar, y te ofrece una serie de experiencias inmersivas, diseñadas para que puedas navegar a través de tus impulsos por fumar, mientras adquieres las habilidades para enfrentar el reto de la recaída. Si nunca has fumado o ya lo dejaste, también puedes ser parte de la comunidad de MindCotine, ya que habrá contenido para ti y podrás ayudar a otros en sus procesos.

How does it work? 

MindCotine is very easy to use and you don't have to be tech savvy to try it. After receiving your kit, download the app  from the Play Store or App Store (the code is in the kit), and answer a short questionnaire, to determine your level of addiction and begin to customize your program. Each cycle lasts 14 days, and every day you will work on something different while following the same routine.

¿Cómo funciona MindCotine?

MindCotine es fácil de usar y no hace falta ser fanático de la tecnología para probarlo. Primero encarga tu kit. Al recibirlo descarga el App (incluido con tu compra) desde Play Store o App Store, contesta un breve cuestionario para determinar tu nivel de adicción y empezar a personalizar tu programa, y listo. Cada ciclo dura 14 días y cada día se trabaja un aspecto diferente, pero siguiendo la misma rutina.

Why does it work? 

MindCotine combines technologies and techniques that, independently, have proven helpful to treat different disorders and conditions (Check our FAQ for awesome facts and stats.)

Virtual Reality  (VR) is a simulated environment of immersive experiences. It has been successfully used by therapists for over 20 years, for people to face their fears in controlled environments, to successfully overcome phobias. It has also been used in the clinical assessment and treatment of anxiety, depression, PTSD, and even insomnia. Duke and South Carolina Universities have conducted extensive research on the matter. 

Fragment of the Cue Exposure Therapy demo below: It feels like you are smoking, but you are not. You can experience what smoking feels like, without really doing it. Later on, as you go through the program, you will face high-risk scenarios (like your crush at work inviting you out for a cigarette break), so that you can train your desired response. This is called Coping-Skills Training. 

¿Por qué funciona?
La innovación de MindCotine consiste en combinar técnicas y tecnologías que han sido comprobadas por separado para tratar distintos trastornos y condiciones (Checa las preguntas frecuentes para aprender más).

La realidad virtual (RV) es un entorno simulado en el que puedes sumergirte y experimentar. Por más de veinte años, terapeutas lo han utilizado para permitirle a la gente enfrentar y superar sus fobias en ambientes controlados. También se ha utilizado para el diagnóstico clínico y el tratamiento de la ansiedad, la depresión, el síndrome de estrés postraumático e incluso el insomnio. Las universidades de Duke y Carolina del Sur han conducido extensas investigaciones al respecto.

Fragmento de un demo de Terapia de Exposición: sientes como si estuvieses fumando, pero en realidad no. Puedes experimentar lo que sientes al fumar, sin estar realmente fumando. Más adelante, conforme avances en el programa, se te presentarán escenarios de alto riesgo (como que alguien que te gusta en la oficina te invita a salir a fumar en un descanso), para que puedas entrenar distintas estrategias de afrontamiento y practicar tu respuesta ideal.

Mindfulness – this recent technique was developed from ancient meditation, and it is all about being present in the moment, for example, what do you feel while you are smoking? And now? Breath in, breath out, pay attention to your breathing a couple more timesBoom! You are practicing it.

Mindfulness (atención plena) - Esta técnica reciente fue desarrollada a partir de la meditación antigua y consiste, más que nada, en estar presente en el momento. Por ejemplo, ¿qué sientes mientras fumas? ¿Y ahora? Inhala, exhala, presta atención a tu respiración. Un poco más... ¡Boom!, lo estás practicando!

Take 10 minutes in the morning and 10 minutes at night
Take 10 minutes in the morning and 10 minutes at night

Biofeedback – while you are inside of the immersive experience, we’ll ask you to place your finger on the sensor of your phone, and merge with your avatar. Your heart rate and voice tone will tell us how you are responding to the program, and what kind of content you need next. It will also help you understand your body and change your behavior.

Biorretroalimentación - Mientras te encuentras en la experiencia inmersiva, te pediremos que presiones el sensor de tu teléfono con tu dedo y te conectes con tu avatar. Tu frecuencia cardiaca y tono de voz nos harán saber cómo estás respondiendo al programa y qué contenido te es relevante. También te ayudará a entender mejor tu cuerpo y a cambiar tu comportamiento.

Touch the sensor to get real time bio feedback
Touch the sensor to get real time bio feedback

Community Engagement and Support  chances are you didn’t start smoking alone, so why quit alone? MindCotine will provide you with a mentor who already quit, to guide you, and you can choose people you know to support you from within the program. Plus, you’ll be joining a community of like-minded people who are going through the same process, and you can do it together!

Participación y apoyo de la Comunidad
Lo más probable es que no empezaste a fumar por tu cuenta, entonces, ¿por qué dejar por tu cuenta? MindCotine te proveerá un mentor que ha dejado de fumar, para guiarte, y tú podrás invitar a gente que conoces a apoyarte a través del programa. Además, te unirás a una comunidad de gente que comparte no sólo tu propósito, sino también tu proceso, y ¡podrán hacerlo juntos!

What’s in the Kit?

¿Qué trae el kit de MindCotine?

Open the box and start quitting
Open the box and start quitting

 

 

Our Goal

Our ultimate goal is to reach as many smokers as possible around the world, to form a smoke-free community for the future, and we want you to be a part of it! And if you quit smoking before our delivery date, or if you’ve never smoked at all, become a mentor or a volunteer, we’ll have interesting content for everyone, and we want you to be part of our community.

Nuestra Meta


Nuestra meta es llegar a la mayor cantidad de fumadores posible alrededor del mundo, para formar una comunidad libre de tabaco. ¡Nos encantaría formaras parte! Y si dejaste el tabaco antes de nuestra fecha de entrega o nunca has fumado, conviértete en mentor o hazte voluntario. Tendremos contenido interesante para todos y te queremos en nuestra comunidad.

 

Our Story 

We’ve known each other for about 30 years, and last Christmas Eve, we founded MindCotine. We grew up next door to each other, and went to the same school in Argentina, from kindergarten 'til high school graduation. After a series of significant events in 2016, we decided to join forces and bring all of our different expertise together, to launch an innovative approach to tackle down an addiction that kills six million people every year. 

We’ve come a long way, from Argentina and Mexico, to the SXSW festival at Austin, to Silicon Valley, and it would be impossible to give back to every single person and organization that has helped and supported us throughout this incredible journey, so we want to pay it forward instead. To do so, we are developing a sustainable plan towards a healthier future, fully aware that to solve systemic problems, we need systemic solutions.

Nuestra Historia


Nos conocemos desde hace unos 30 años y en la víspera de Navidad 2016, fundamos MindCotine. Crecimos al lado uno del otro, fuimos a la misma escuela en Argentina desde jardín hasta la graduación. Después de una serie de acontecimientos significativos el año pasado, decidimos unir fuerzas y reunir nuestros diferentes conocimientos, para lanzar un enfoque innovador que haga frente a la adicción al tabaco, la cual mata a seis millones de personas cada año.

Hemos recorrido un largo camino, desde Argentina y México, hasta el festival SXSW en Austin, y Silicon Valley. Sería imposible agradecer a cada persona que nos ha ayudado y apoyado a lo largo de este increíble viaje. Por lo tanto, decidimos en vez, retribuir tanta bondad trabajando duro para armar un plan sustentable hacia un mundo mejor, entendiendo que para problemas sistémicos, se necesitan soluciones sistémicas (consulta nuestras Preguntas y Respuestas para más info).

Meet the Team  <>   Conoce al equipo

Cristian Waitman
As a VR and digital media professional, he understands that technology is only but a tool, and is the person using it the one who actually makes the difference. His love for social innovation and of democratization of technology is a key aspect to bring MindCotine to the entire world. In the past, he was one of the main engines behind the Coral Restoration Project, a social innovation program to encourage individuals and the Government of Mexico to participate in the protection and restoration of the Coral Mexican Reef. He has also developed VR experiences for a project sponsored by United Nations, MTV and Esquire.

Como profesional de realidad virtual y medios digitales, Cristian entiende que la tecnología es solamente una herramienta y que quien la usa, define su importancia. Su pasión por la innovación social y la democratización de la tecnología son un aspecto clave de su aporte a MindCotine. Anteriormente, Cristian fue uno de los motores del proyecto de Restauración de Arrecifes de Coral en México, que a través de experiencias virtuales, exhorta al gobierno y a los ciudadanos a participar en la protección y restauración de los arrecifes mexicanos. También desarrolló contenidos virtuales para un proyecto patrocinado por las Naciones Unidas, MTV y Esquire.

VR activation @ Infantil Hospital Federico Gomez, Mexico City Oct '16
VR activation @ Infantil Hospital Federico Gomez, Mexico City Oct '16

Nicolas RosencovichHe is a Biomedical Engineer whose technological developments in applied medicine have significantly contributed to the public health system in the province of Cordoba, Argentina. Before founding MindCotine he participated in a binding project between universities UNAM, in Mexico City, and UNC, in Cordoba, to develop a treatment for phobias in Virtual Reality (VRET). 

Nicolás es ingeniero biomédico que ha contribuido con desarrollos tecnológicos en medicina aplicada, al sistema público de salud en la provincia de Córdoba, en Argentina. Antes de fundar MindCotine, partició en un proyecto conjunto entre la Universidad Nacional de Córdoba y la Universidad Nacional Autónoma de México para desarrollar un tratamiento de fobias utilizando la realidad virtual. 

Nicolas as Head of R&D @ CEC Electronic, Córdoba '14
Nicolas as Head of R&D @ CEC Electronic, Córdoba '14

Emilio Goldenhersch
Soon to-be an Organizational Psychologist, he has undertaken various business ventures and spiritual journeys throughout his life, constantly training the study and reflection of a systemic-ecological epistemology. This allows him to understand how complex theories allow for new ways of interaction and organization amongst social groups. He is currently engaged in research on Fractal Psychology, a clinical approach developed to holistically map the makeup of a person’s bodily emotional character, by combining psychoneuroimmunology, bioenergetics, psychogenealogy and others.

Emilio será próximamente psicólogo organizacional, con una vasta experiencia de vida en dos campos aparentemente alejados: los negocios y el crecimiento espiritual. Lleva muchos años practicando el estudio y la reflexión de la epistemología sistémica y ecológica, lo que le permite comprender cómo es que las teorías de la complejidad permiten nuevas formas de interacción y organización humana, en particular dentro de grupos sociales. Actualmente investiga en el campo de la psicología fractal, que busca mapear de manera holística el carácter corporal-emocional del paciente, utilizando técnicas de psiconeuroinmunología, bioenergética, psicogenealogía y otras.

Emilio reflecting in the city of Hampi, India '15
Emilio reflecting in the city of Hampi, India '15

 

From left to right: Emil, Cris, and Nico
From left to right: Emil, Cris, and Nico

Media&Press <> Medios y Prensa

Media love
Media love

 Fragment of Fractal by FOROtv, Televisa, recorded March '17

   

 

 

Risks and challenges

Time to open up, here we go...

Our greatest challenge is your greatest challenge: To change long-standing patterns of behavior in a positive way.

We don't want to scare you into quitting by telling you how bad it is for you. Instead, we want to show you how good it feels to be aware of yourself, and how powerful you really are to choose and act on what is best for you.

People often want to change (to quit smoking, to lose weight, to be happier, to love better) without actually amending the two real sources of their discontent: behavior and perception.

VR is a real game changer here, because it allows you to experience what it feels like to have changed your perception and behavior before you have actually done it, but as amazing as VR is, it is just a tool – you still need to change if you want things to change for you.

We dove head first into this project because we believe in change, and our biggest risk is in failing to inspire you to change too.

Aquí vamos...

Nuestro desafío más grande es el mismo que el tuyo: Cambiar patrones de conducta arraigados, de manera positiva. Tu desafío es hacerlo, el nuestro que lo logres.

Nuestra estrategia no es asustarte para que dejes de fumar, diciendote lo malo que es para ti. En vez, queremos mostrarte lo bien que se siente estar consciente de ti mismo, y cuán poderoso eres en realidad, que puedes escoger y actuar buscando siempre lo mejor para ti.

Muchas veces las personas quieren cambiar (dejar de fumar, bajar de peso, ser más felices, amar mejor), sin realmente trabajar la verdadera causa del problema: la conducta y la percepción.

La Realidad Virtual (VR) es la novedad aquí, porque te permitirá experimentar qué se siente haber cambiado tu conducta y percepción aun antes de haberla modificado en la vida real. Pero, con todo lo maravilloso que es VR, no es más que una herramienta - para ver un cambio, debes cambiar.

Nos aventamos con todo a este proyecto porque creemos en los cambios, y nuestro riesgo más grande es el no poder inspirarte.

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Support

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    Pledge $10 or more About $10

    Super Early Bird

    Be one of our first 100 backers, and get your kit for only 10 bucks!

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    Solo Quitter

    Get your Kit before it hits the market for $15. And remember, you might join on your own, but you'll be joining a community for the future!

    Recibe tu kit antes que salga al mercado por $15. Recuerda, pagas por uno pero no estás solo, eres parte de nuestra comunidad.

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    MindCotine Ambassador

    Become a royal member and let everybody see your determination!

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    Family Pack

    It is for you, yes. And is also for the people you love around you. We are bound to help others!

    Un kit para ti y dos para quien tú quieras. Estamos destinados a ayudar!

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    Small Classroom/Office

    Set up a program for a small group, and help them breathe again.

    Organiza un programa para un grupo pequeño y ayúdalos a combatir el vicio.

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    STREET FIGHTER

    Help us fight addiction!

    ¡Ayúdanos a luchar contra la adicción!

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    • MindCotine Kit
    • Hand Written Thank You Note
    • MindCotine T-Shirt
    • MindCotine Goodies
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    Medium Classroom/Office

    Set up a program for a medium-sized group, and begin to see the world around you change.

    Organiza un programa para un grupo mediano y comienza a ver cambios a tu alrededor.

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    • 25× MindCotine Kit
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    GOOD FELLA

    Join the fight with a kick.

    ¡Únete a la lucha a las patadas!

    Includes:
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    • Hand Written Thank You Note
    • MindCotine T-Shirt
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    • Polaroid of the team's Silicon Valley Memorable Moments
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    Large Classroom/Office

    Set up a program for a large group, and begin a ripple of change!

    Organiza un programa para un grupo grande y ¡multiplica tu efecto!

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    TROOPER

    Be part of the MindCotine Wall of Fame and become an example to the world!

    Se parte del Salón de la Fama de MindCotine, y sirve de ejemplo al mundo.

    Includes:
    • MindCotine Kit
    • Hand Written Thank You Note
    • MindCotine T-Shirt
    • MindCotine Goodies
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    Organization Pack

    Create an impact with 100 customized kits with your organization's logo or whatever details you choose.

    Genera un impacto con 100 kits personalizados con el logo de tu organización o cualquier otro detalle que te guste.

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    • 100× Customized MindCotine Kit
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    GLADIATOR

    Help us combat addiction, and empower people around you!

    Se parte de esta lucha contra el tabaco, y ¡empodera a aquellos que te rodean!

    Includes:
    • MindCotine Kit
    • Hand Written Thank You Note
    • MindCotine T-Shirt
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    • Polaroid of the team's Silicon Valley Memorable Moments
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    • MindCotine Session
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    Large Organization Pack

    Create a huge impact with 250 customized kits with your organization's logo or whatever details you choose.

    Toma las riendas por el asunto a lo grande encargando 250 kits personalizados con el logo de tu organización o cualquier otro detalle que te guste.

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    SMOKE VETERAN

    Lend us a hand in helping others, and come meet the team at the MindCotine Headquarters!

    Ven a conocer al equipo de trabajo de MindCotine a sus oficinas! Juntos haremos un impacto aún mayor!

    Includes:
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    NO TOBACCO WAR HERO

    Become a VR sponsor, and put your resources down to bring the world closer to a healthier future!

    Conviértete en Patrocinador VR, recibe a MindCotine en tu comunidad y contribuye a un mundo más sano!

    Includes:
    • 20× MindCotine Kit
    • Hand Written Thank You Note
    • MindCotine T-Shirt
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    • Become a VR Sponsor
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    ANTI-TOBACCO FUTURIST

    You not only share our vision of a healthier more conscious world of empowered human beings, you have the resources to help us make it happen! Come spend a week, and see the team in action at the MindCotine Headquarters.

    No solo compartes nuestra visión de un mundo más sano, y de gente consciente, sino que tienes los recursos y decides apostar por el cambio. ¡Ven a conocer al equipo y comparte con nosotros una semana en Silicon Valley!

    Includes:
    • 20× MindCotine Kit
    • Hand Written Thank You Note
    • MindCotine T-Shirt
    • MindCotine Goodies
    • Polaroid of the team's Silicon Valley Memorable Moments
    • MindCotine Wall of Fame
    • Visit the MindCotine Headquarters
    • Become a VR Sponsor
    • A Week with the MindCotine Team
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Funding period

- (31 days)