Project image
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$6,078
pledged of $35,000pledged of $35,000 goal
145
backers
Funding Unsuccessful
The project's funding goal was not reached on Tue, December 11 2012 6:59 AM UTC +00:00
$6,078
pledged of $35,000pledged of $35,000 goal
145
backers
Funding Unsuccessful
The project's funding goal was not reached on Tue, December 11 2012 6:59 AM UTC +00:00

About

ONCE IN A GREAT WHILE YOU HAVE THE CHANCE TO HELP BRING SOMETHING REMARKABLE INTO THE WORLD.

Dr. Eric Durtschi: In 2007, I began working on an idea - what if you could brew cocoa beans just like coffee? The concept had immediate appeal. It married two of America's biggest passions - coffee and chocolate - and it would be incredibly nutritious (cocoa beans are a bona fide super food, rich in minerals and antioxidants). After years of trial and error, I created a brewed cocoa that tasted fan-tastic!!

Fast-forward to September 2010...I was running through Zions National Park as part of the Red Rock Relay and was chatting with Jon Fotheringham about this amazing new drink. Jon was so excited about the idea, he began peppering me with marketing and distribution ideas.        

I realized that partnering with someone with Jon's marketing and management expertise was exactly what I needed. And a month later, with two additional partners, Lori Funk and Eric Fotheringham, we formed Crio, named after our flagship product Crio Brü brewed cocoa. 

Bean to Bru
Bean to Bru

As we introduced our brewed cocoa at trade shows like Coffee Fest and The Canadian Coffee & Tea Show, 99% of the coffee shop owners and baristas LOVED it!! They couldn't believe that brewed cocoa existed or how good it tasted. But they ALL wanted to serve it as an espresso.

So I went to work. And after several months of research and testing, we successfully pulled the world's first cocoa espresso shot!!

Cocoa Espresso
Cocoa Espresso

Crio Espresso extracts to make an extraordinarily sweet, delicious, chocolaty espresso shot with a deep, natural, mocha flavor and a rich head of crema that separates into a beautiful cascade of color. It is the perfect addition to any coffee shop menu and morning routine.

A local cafe called Decadence asked if they could serve mochas, lattes and macchiatos made with cocoa espresso and they've been selling them like crazy since August. They are incredibly delicious. The downside? We have to double grind and sift (and sift and sift) every batch by hand. It is so time and labor intensive that we could only realistically support a few dozen cafes, at most.

So I reached out to the company that made our one-of-a-kind, patent-pending cocoa grinder and we worked on designs to upgrade it so it could produce espresso grounds. The cost? $35000.

We were fortunate enough to get an SBA loan to purchase the cocoa grinder last year, but we're too small and too new to qualify for another loan and need your help.

By pledging to this campaign you will make cocoa espresso possible. And you (or a lucky recipient) will receive one of our awesome rewards—ranging from chocolate covered cocoa beans to visiting a cocoa plantation in the Dominican Republic!! You will not be disappointed. And if you redeem the voucher codes by December 15th, the following rewards will be delivered in time for the holidays - $10, $25, $50, $100, $1750. Our Kickstarter rewards make awesome, delicious and unique holiday gifts!!

With your help, we will be able to produce cocoa espresso for everyone who makes espresso drinks at home and for coffee shops around the world.

Crio Macchiato
Crio Macchiato

Many of our customers have shared with us that although they love coffee and cafe culture, they're not able to enjoy coffee and espressos due to health or other reasons. With Crio, everyone can enjoy mochas, lattes and macchiators made with cocoa espresso (even kids)! Crio Espresso contains little to no caffeine, but contains a natural stimulant called theobromine which gives you a gentle, long-lasting energy.

Kids love it!
Kids love it!

One of our missions as a company is to improve the lives of cocoa farmers, their families and communities by helping them refine their production methods in order to earn premium prices for superior cocoa beans. We work directly with cocoa farmers to ensure fair trade prices are paid and organic practices are used and to ensure the quality and goodness of the cocoa beans through each step - from the farm to our cocoa factory to you.

We know that you'll LOVE Crio Espresso and we deeply appreciate your support.

Please help us by sharing this campaign on facebook, twitter and Pinterest!! We appreciate your help in getting the word out and making some noise about Crio Espresso!!

Iced Coconut Crio
Iced Coconut Crio


Reviews of Crio Brü -

"Calling all chocolate lovers: the rumors are true. Many recent studies link the antioxidants (i.e. flavonoids) in cocoa to improved heart health, and Crio Bru is one beverage you don't have to feel guilty sipping. Crio Bru has the essence and all the health properties of dark chocolate but brews like coffee."

By AUTUMN McALPIN
for The Register, reprinted by MSNBC
April 18, 2012

"I must tell you that java has major competition these days for the the coveted spot of "favorite hot drink." Especially because this version is low-calorie, non-fat, filled with antioxidants, and... is made from cocoa.

Crio Bru has become my new snack-you-can-sip-on obsession. Made from 100% premium cocoa beans, it has the lovely aroma, tasty flavor, and health benefits of dark chocolate--without the calories or fat."

Lexi Petronis
Glamour
Mar 17, 2011

"Tired of drinking boring coffee? Carmen Electra and other stars have discovered Crio Brü, a chocolaty drink made from premium cocoa beans that's also rich in antioxidants and minerals."

Life&Style
January 31, 2012

Risks and challenges

Kickstarter is an all-or-nothing model. If we don’t make our goal by December 10th, we won't receive any of your contributions which means there is no risk involved.

If we make our goal, there are some limited risks and/or challenges. We have a quote for the grinder upgrade and it can be delivered and installed six weeks from project initiation. There is a risk this may take longer. We will work diligently to ensure your rewards arrive in time for the holidays since we will sift each batch of cocoa espresso by hand (until the grinder upgrade arrives). There may be unexpected weather-related or shipping-related delays.

We know that you'll LOVE all of our healthy and delicious cocoa and chocolate products. Thank you for your support!!

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Support

  1. Select this reward

    Pledge US$ 5 or more About US$ 5

    A SINCERE THANK YOU!!! -
    We'll be sure to mention you on our website and facebook page because every dollar you contribute counts!

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    Pledge US$ 10 or more About US$ 10

    A DELICIOUS THANK YOU!!! -
    You'll receive a 6 oz. bag of delicious Crio Beans - chocolate covered cocoa beans - as well as the pride in knowing you are among the first in the world to aid in the creation of espresso made from 100% cocoa beans! (Redeemable using a unique voucher code on www.criobru.com. Shipping not included.)

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    Pledge US$ 25 or more About US$ 25

    OFFICIAL BRU CREW MEMBERSHIP -
    Your perk as an official Brü Crew member? A 12 oz. bag of Crio Espresso OR Crio Brü with delicious recipes PLUS a stylish t-shirt to tout your support and a 2 oz. bag of Crio Beans ($27 value). (Redeemable using a unique voucher code on www.criobru.com. Shipping not included.)

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    Pledge US$ 50 or more About US$ 50

    ESPRESS-YO Self! -

    You will find it easy to express yourself to a loved one, boss, chocolate lover, health nut...anyone with this CRIO GIFT SET ($70 value) which includes a 12 oz. bag of Crio Espresso with delicious recipes, a 12 oz. bag of Cavalla Crio Brü, a 6 oz. bag of Crio Beans, a 12 oz. Bag of Crio Cocoa and a Bodum Brazil French Press all beautifully wrapped and ready to treat that lucky person...or just treat yourself!! (Redeemable using a unique voucher code on www.criobru.com. Shipping not included.)

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    Pledge US$ 100 or more About US$ 100

    PREMIUM GIFT BOX - (a $130 value) includes a 12 oz. bag of Crio Espresso with delicious recipes, a 12 oz. bag of Cavalla Crio Brü, a 6 oz. bag of Crio Beans, a 12 oz. Bag of Crio Cocoa and a Bodum Brazil French Press PLUS an rare 8 oz. bag of premium, peeled chocolate covered cocoa beans, exclusive Peppermint Bark made by Dr. Eric Durtschi and four premium bars of Amano dark chocolate. (Redeemable using a unique voucher code on www.criobru.com. Shipping not included.)

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    Pledge US$ 300 or more About US$ 300

    COFFEE SHOP STARTER PACKAGE -
    $375 worth of Crio Espresso and/or Crio Brü (at wholesale prices). Info sheets, window stickers, table tents and shipping free of charge in the U.S. Also a great choice if you'd like to sell Crio Brü and Crio Espresso to coffee shops in your area.

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    Pledge $500 or more About $500

    A DAY DIPPED IN CHOCOLATE - Starts with 1) Lunch at Decadence (a cafe in Orem, Utah, that creates mochas, lattes and macchiatos using Crio Espresso), 2) then enjoy a tour of Crio Headquarters with the Brü Crew, 3) and finish with two hours of your very own Chocolate Society - Chocolate Education 101 for a party of 12 - at the Crio Cafe in Lindon, Utah, including a chocolate tasting. And the cherry on top? A Crio Gift Set all to yourself (listed above). (Travel not included).

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    Pledge US$ 1,000 or more About US$ 1,000

    COFFEE SHOP VALUE PACKAGE -
    $1400 worth of Crio Espresso and/or Crio Brü (at wholesale prices). Info sheets, window stickers, table tents and shipping free of charge in the U.S.

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    Pledge US$ 1,750 or more About US$ 1,750

    THE ESPRESSO AFICIONADO -
    Crio Espresso? You get it. And you want it.
    Select this perk and a shiny, new, state-of-the-art Breville espresso maker to brew your very own Private Reserve Crio Espresso (and plenty of it), plus our original Crio Espresso and a Premium Gift Box (listed above) will be prepared & delivered to you! (Redeemable using a unique voucher code on www.criobru.com. Shipping not included.)

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    Pledge $5,000 or more About $5,000

    A CHOCOLATE COVERED EVENING -

    Indulge a party of 12 with a Chocolate Covered Evening. Our professional event team will fly to your home (anywhere in the continental U.S.) and provide an entire chocolate-themed dinner party for an indulgent and delicious evening to remember! Afterwards, one of the world's leading chocolate experts and creator of Crio Brü, Dr. Eric Durtschi, will guide your guests through a 90-minute chocolate tasting where you will enjoy some of the finest chocolates in the world.

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    Pledge $10,000 About $10,000

    TRAVEL: BECOME A CHOCOLATE EXPERT-
    The creator of Crio Espresso and one of the world's leading chocolate experts, Dr. Eric Durtschi, will guide you through the process of making Crio Espresso: from Pod to Bean to Brü. You will travel to the Dominican Republic on a four-day excursion, touring cocoa farms, learning more about chocolate than you thought possible and surely experiencing many surprises along the way! This will be an educational, delicious, once-in-a-lifetime trip! Airfare, accommodations and meals included. (A liability release form must be signed before booking is made).

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Funding period

- (41 days)