$3,444
pledged of 25 000 $pledged of 25 000 $ goal
65
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Thu, August 20 2015 7:00 AM UTC +00:00
Adam AnthonyBy Adam Anthony
First created
Adam AnthonyBy Adam Anthony
First created
$3,444
pledged of 25 000 $pledged of 25 000 $ goal
65
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Thu, August 20 2015 7:00 AM UTC +00:00

About

The CREO Originals Project enables you to enjoy beautiful fine art on a daily basis, and to connect with the artists who created it, just by buying something you already use.

We promote undiscovered artists by adorning CREO's original salon products with original fine art.  We're here on Kickstarter to raise the money required to promote CREO and our artists on a national basis.

Enjoyable and Proven Effective:  Perfected through testing with hundreds of salon customers and stylists, CREO products feel good, smell good and are proven to reverse and prevent all forms of hair damage and color loss, leaving hair softer, shinier and stronger.

Healthful and Eco-Friendly:   sulfate-free, silicone-free, vegan, animal cruelty free, free of synthetic fragrance, BPA free, TEA free, DEA free, oxide free, paraben free, phthalate free, petrochemical free and gluten free.

Inspiring: CREO Originals offer something beautiful, something inspirational, something created with joy, happiness, imagination and passion.

Soothing: Fine art has been clinically proven to lift one's mood, reduce stress and contribute to a deeper sense of well being. Each bottle possesses a depth and character that stirs the imagination and soothes the soul. 

Philanthropic:  Helping an artist realize their dream and contributing to making the world a more beautiful place are all part of this very unique and personal user experience. 

Elegant and simple:  Enjoy authentic fine art and connect with the artist who created it, just by buying something you already use.

Our First Featured Artist - Brianna Deveraux, San Luis Obispo, CA  

Making a living as an artist is tough: "In art school, they teach you how to be a better artist, but when it comes to building a business, you're sort of on your own."

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Showcasing Featured Artists:  Each bottle calls out the name of the featured art, artist and website. If an artist doesn't have a website, we will establish one for them.

How many artists do we intend to feature?

We plan to introduce a new artist every 3 months and ultimately make it possible for you to order any image from any featured artist on any hair care or bath product.

How did we come up with this idea?

The word CREO is Latin for "to create or make".  The name was chosen because the CREO formulas were created purely out of the enjoyment of making something new and the challenge of trying to make it as good as it could possibly be. 

Below, Karl Wright explains the simple philosophy that drove the development of CREO's awesome formulas.

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Once the formulas were complete, we considered all kinds of packaging, and our first packaging concepts were not very inspiring, so we started to think about how to make our product look as good on the outside as the product felt when it was used and how well it performed.  It took a while, but we ultimately wanted the overall experience to be enjoyable and that's how we ended up with this concept.

The first step toward the breakthrough was when a very simple question was posed, "why does a shampoo bottle have to look like a shampoo bottle?" After all, we all make special efforts to surround ourselves with beautiful things all the time, why can't a bottle of awesome shampoo or conditioner look inspiring and uplifting?

At one point, Karl suggested we have some custom artwork made for the bottle, and that sounded like a good idea. We had seen Brianna Deveraux's work and loved it, so we approached her about making some special art for our labels. When she got involved was when magic happened. Although she did indeed make some awesome art for us, she also tossed out the innocent question "what if you put an image of an actual painting on your labels?" We weren't opposed to it, we had just never thought of it before. When we mocked up a couple of labels with paintings on them and showed them to some of the women in our network, the reaction instantly told us we were on to something special.

Then, when we learned how difficult it is for artists to make a living, we immediately thought it was an opportunity to help artists in the process of pursuing our own entrepreneurial endeavors and the basics of our approach were established.

This project was created by us!

Karl and Warren conduct all formula development and testing and handle production. Adam (that's me) heads up the branding, packaging and marketing.

Karl and Warren have been developing hair and skin care products for over 15 years and are very experienced with R&D, production and quality control. Adam has 20 years of experience with leading start-ups and developmental stage companies. We all live in or near San Luis Obispo, California.

How many CREO products are there?

We have completed formulas for a total of 22 finished products including a line of skin care products that are amazing!  All products are certified to be "sulfate-free, silicone-free, vegan, animal cruelty free, free of synthetic fragrance, BPA free, TEA free, DEA free, oxide free, paraben free, phthalate free and gluten free." 

Products

Risks and challenges

All of the components of our product - which consists of raw ingredients, packaging material and shipping material - are readily available in large quantities with reasonable lead times. The longest lead time we might encounter would be for bottles. We could face a lead time of up to eight weeks, but that would be somewhat unusual. It is standard to have a lead time of 5-6 weeks for plastic bottles if you are having a large quantity made and 1-2 weeks if you're buying them off the shelf.

The art prints, while precious and special, are straightforward to procure from qualified vendors who we have standing relationships. Because the production of these items is straightforward and because there exist multiple vendors who product very high quality products, we consider this area a very low risk of causing a delay in fulfillment.

While our ingredients are very high quality and expensive, they are not considered "rare" and we would have the ability to switch vendors and should be able to abbreviate any delay we might encounter.

We are experienced in the area of logistics, production and fulfillment and should be able to manage the delivery of the rewards without difficulty or undue delay.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    A big THANK YOU for being a CREO Founder!

    All CREO Originals backer's will receive insider notices on new art, new products and special offers before they are made available to the general public.

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    Pledge $15 or more About $15

    ANY ONE PRODUCT - REGULAR DELIVERY

    Any CREO product of your choice. (does not include art prints)

    FREE SHIPPING

    We'll contact you at the end of the campaign to find out which product you want.

    (Value $24)

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    Ships to Only United States
    7 backers
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    Pledge $19 or more About $19

    ANY ONE PRODUCT - EXPRESS DELIVERY AUGUST

    Any CREO product of your choice shipped immediately following the conclusion of our campaign. (does not include art prints)

    We'll contact you at the end of the campaign to find out which product you want.

    FREE SHIPPING

    (VALUE $24)

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    Ships to Only United States
    Limited 2 backers
    $
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  4. Select this reward

    Pledge $25 or more About $25

    SHAMPOO AND CONDITIONER - REGULAR DELIVERY

    Shampoo and the conditioner of your choice.

    We'll contact you at the end of the campaign to find out your conditioner preference.

    FREE SHIPPING

    (VALUE $43)

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    Ships to Only United States
    Limited 12 backers
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  5. Select this reward

    Pledge $29 or more About $29

    SHAMPOO AND CONDITIONER - EXPRESS DELIVERY AUGUST

    Shampoo and the conditioner of your choice shipped immediately upon the conclusion of our campaign.

    We'll contact you at the end of the campaign to find out your conditioner preference.

    FREE SHIPPING

    (VALUE $43)

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    Ships to Only United States
    Limited 2 backers
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  6. Select this reward

    Pledge $35 or more About $35

    SHAMPOO, CONDITIONER, MASQUE - REGULAR DELIVERY

    THE ULTIMATE HAIR CARE COMBINATION.

    We'll contact you at the conclusion of the campaign to learn of your conditioner preference.

    FREE SHIPPING.

    (VALUE $62)

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    Ships to Only United States
    10 backers
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  7. Select this reward

    Pledge $39 or more About $39

    SHAMPOO, CONDITIONER, MASQUE - EXPRESS DELIVERY AUGUST

    THE ULTIMATE HAIR CARE COMBINATION shipped immediately upon the conclusion of our campaign.

    We'll contact you at the conclusion of the campaign to learn of your conditioner preference.

    FREE SHIPPING

    (VALUE $62)

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    Ships to Only United States
    Limited 16 backers
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  8. Select this reward

    Pledge $89 or more About $89

    ONE PRODUCT - ONE MEDIUM PRINT (unframed)

    Your choice of any CREO product and one medium sized print of the painting that adorns it.

    Dimensions of art from bottles: 10" x 8"
    Dimensions of art from masque: 12" x 24"

    We'll contact you at the conclusion of the campaign to learn of your art and product selections.

    FREE SHIPPING

    (Value $203)

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    Ships to Only United States
    Limited 9 backers
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  9. Select this reward

    Pledge $149 or more About $149

    TWO PRODUCTS - TWO MEDIUM PRINTS (unframed)

    Your choice of any two CREO products and medium sized prints of the paintings that adorn them.

    Dimensions of art from bottles: 10" x 8"
    Dimensions of art from masque: 12" x 24"

    We'll contact you at the conclusion of the campaign to learn of your art and product selections.

    FREE SHIPPING

    (Value $203)

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    Ships to Only United States
    Limited 4 backers
    $
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  10. Select this reward

    Pledge $219 or more About $219

    THE TRILOGY - SHAMPOO, CONDITIONER AND MASQUE PLUS THREE MEDIUM PRINTS (unframed)

    Shampoo, conditioner and masque, plus a medium sized print of each of the paintings adorning them.

    Dimensions of art from bottles: 10" x 8"
    Dimensions of art from masque: 12" x 24"

    We'll contact you at the conclusion of the campaign to learn of your conditioner preference.

    FREE SHIPPING

    (Value $283)

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    Ships to Only United States
    Limited 2 backers
    $
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  11. Select this reward

    Pledge $750 or more About $750

    "MICHELLE" LIMITED COLLECTORS EDITION

    X-LARGE (36"h x 72"w) PRINT OF "MICHELLE" (framed)

    CERTIFIED AUTHENTICALLY SIGNED AND NUMBERED.

    FREE SHIPPING

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    Limited 0 backers
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Funding period

- (42 days)