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Welcome to Chicken Town, a not-for-profit social enterprise where we want to serve up delicious fried chicken with a happier twist
Welcome to Chicken Town, a not-for-profit social enterprise where we want to serve up delicious fried chicken with a happier twist
732 backers pledged £55,649 to help bring this project to life.

About this project

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£55,649

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Updates:

We've Hit 50k
Thank you to all of our lovely backers that have helped us reach our £50,000 target!! We are so very grateful for all your support and generosity!

Please don’t stop letting people know about us because the restaurant is just the start, here’s what else we can do with your support! 

Our overall ethos at Chicken Town is about getting young people to engage with food and think about what they are eating, how it’s made and where it comes from. We have lots of ideas to help us with this. Local schools will play a large part of this as we would like to get kids in for cooking sessions in the restaurant. We want to support local community growing initiatives and even to take kids for visits to see the farm where our chickens come from! 

Remember all your pledges help make our dream a reality - and theres still plenty of chicken dinners left!

New £20 reward announced

Following feedback from some our lovely backers, who don’t want to eat their chicken dinners alone, we have now created a new £20 'Chicken Dinner for Two’ reward. Perfect for anyone who wants to treat someone to a slap up Chicken Dinner!

Wall of heroes
Due to the fact we have been so blown away by peoples generosity we have decided to list everybody who pledges on a wall of heroes in the restaurant.  Everyone who pledges is a hero in our eyes!

Check us out at:

Munchies, The GuardianEvening Standard OnlineHot DinnersThe IndependentFT OnlineITV News OnlineCasual DiningThe Green FamiliaLondonistMetro Online and Time Out (so far!)

Hello Kickstarter:

Hello from Chicken Town, where we love fried chicken just like you but can think of at least two ways to massively improve it. 

First, we’re experimenting with healthier versions of this finger lickin favourite, steaming our free range chicken first, then flash frying in rapeseed oil for much lower fat and even less saturates. Then serving it up with fresh, delicious sides like corn, coconut rice, sweet potatoes and crispy ‘slaw. Sounds posh, but it doesn’t cost posh…our junior special will be sold to local young people at cost – just £2 – to give fried chicken’s biggest fans a healthier choice, with ours packing just 30% of the fat and calorific value of traditional high street fried chicken.

Second,  we’re a not-for-profit social enterprise, giving young people in Tottenham good training, prospects and paying the London living wage.

With a little help, Chicken Town can serve up tastier, healthier, happier fried chicken.

There are so many reasons to help Chicken Town become a reality!

Chicken Town is great news for humans, but chickens will be happier too – ours will be free-range, cruelty-free poultry.  We’re developing ways of working with local schools to educate kids about food and where it comes from, for example by supplying Eglu's (fancy chicken coops) so they can keep their own chickens and harvest eggs, and by arranging visits to local farms.

We'll also be encouraging young people to try new things like mango coleslaw, tomato salads and other fresh sides that will give them a healthy dose of different.

Our Executive Chef Giorgio Ravelli has previously worked at the Ten Bells and the Ledbury so knows all about making delicious food you will love. 

We expect lots of daytime trade around lunchtime and after school. In the evenings, we’ll dim the lights, start the music, serve guest beers, all dished up with the same delicious fried chicken and a more grown-up vibe. All of the revenue from evening trade will go to support our £2 Junior Specials, helping local young people get a better lunch and after school meal.

Plus, it’ll allow us to help young people who train with us to have a great future in food, by partnering with restaurants and chefs across the city who can offer placements and that we can work with to deliver NVQ level qualifications. 

Chicken Town’s restaurant partners to date include The Clove Club, Quo Vadis and Polpo with more to be announced shortly.

Our motivation - What makes Chicken Town people cluck?

In Tottenham, almost one in four reception age children is overweight or obese. By the time they get to year six (at 10-11 years old), that figure has risen to more than one in three.  Parts of Tottenham are real hotspots, and obesity levels are significantly higher than the national average.  School pupils here don’t have to go more than a few hundred metres to find cheap, calorific food – on a mile-long stretch of our high street, there are 34 fast food outlets. That food is accessible, affordable and for many young people, an accepted part of their regular diet.

Most of those places serve up 68% of an adults’ RDA of calories in three pieces of chicken, large fries and a large drink. There is no fruit or veg offer available.

It doesn’t have to be this way! Nor does working in one of these places, where opportunities are usually limited, conditions poor and pay is low. We can serve young people and rest of our community better!

More than anything we believe in choice – removing the option of fast food won’t happen. But here we can start to transform it. And by giving people the choice, we can begin to make a change. Change for them, most importantly. But we also want to show everyone what they can have if they think about food, how it’s made, and what it does to us. That’s what Chicken Town’s about. More magic. More taste. Because there’s more than one way to fry a chicken…

So why do we need your help?

We have secured the initial funding to build Chicken Town in an amazing old fire station on Tottenham Green. Award-winning architecture and design practice Assemble will be fitting out the building but we need your help to get up and running. The specialist fryers with oil filtration and all the kit we need to fit out the kitchen are expensive – that’s where we need you to help us over the finishing line. Luckily we have a range of brilliant rewards for our supporters…


Risks and challenges

Risks and challenges

What if the opening is delayed?
We know it's quite likely that the opening will move back, most restaurant openings do, but we have a dedicated comms team who will stay in touch with updates well in advance to help prevent any clashes in your diary.

What if the restaurant isn't busy when it opens?
We are well aware that a restaurant is very hard to keep busy all the time. We have lots of ideas to make sure we are successful, like match day specials for Spurs fans, and our unique business model of being non for profit means we can afford to grow at a sustainable rate. As an organisation Create have a track record of delivering successful community projects which then become self-sustaining.

How are the kids going to find out about your restaurant?
We have a load of ideas about how to get the word out, like sponsoring local football teams. We reckon if we get the kids older brothers eating our food after training (they will understand about diet already) we can encourage the little ones to eat better. We also plan to partner with schools and get kids into our kitchen cooking the food themselves.

What if the kids don't like the food?
We aren't deluded to think that we are going to appeal to everybody (at first). It doesn't really matter though, we already know that kids like our food by working with focus groups of young people from the area, and the simple fact is that there is a real lack of choice in many areas of London, and everybody likes a change!

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  1. Select this reward

    Pledge £10 or more About $15

    WINNER WINNER CHICKEN DINNER!
    Sometimes all you want is the chicken and sides! This includes a serving of feelgood…

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    145 backers
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  2. Select this reward

    Pledge £10 or more About $15

    WINNER WINNER ITS NOT YOUR CHICKEN DINNER!
    We know that not everybody can make it to Chicken Town in person but that doesn’t mean you can’t be there in spirit. This reward means we will donate your chicken dinner to one of our community partners… a double side of feelgood….

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    124 backers
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  3. Select this reward

    Pledge £20 or more About $30

    CHICKEN DINNER FOR TWO
    Treat someone to a slap up chicken dinner with sides!

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    142 backers
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  4. Select this reward

    Pledge £30 or more About $45

    SET OF 6 CHICKEN TOWN RECIPE CARDS FOR KIDS!
    Chicken Towns own special healthy recipes on wipe clean cards for your kids to enjoy. The little ones can get stuck in with a set of our secret recipes and make their own healthy versions of classics such as Farmyard Beans or Classic Slaw. If kids cook the food you know they are going to eat it…..

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    21 backers
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  5. Select this reward

    Pledge £30 or more About $45

    JUST JAM CHICKEN TOWN T-SHIRT
    LTD Just Jam Chicken Town t-shirt, so you can wear your chicken love with pride

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    Ships to Anywhere in the world
    23 backers
    £
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  6. Select this reward

    Pledge £50 or more About $75

    VIP CHICKEN DINNER AND TEE
    1 VIP chicken dinner with drinks* and dessert, and 1 LTD Just Jam Chicken Town t-shirt

    *A word about drinks
    Under Kickstarter rules, Chicken Town is not allowed to offer alcohol as a reward. We will however make sure that your VIP night is a proper occasion, with alcoholic drinks at mates’ rates on the night.

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    39 backers
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  7. Select this reward

    Pledge £100 or more About $149

    CHICKEN DINNER FOR FOUR
    4 VIP chicken dinners with drinks* and desserts

    *A word about drinks
    Under Kickstarter rules, Chicken Town is not allowed to offer alcohol as a reward. We will however make sure that your VIP night is a proper occasion, with alcoholic drinks at mates’ rates on the night.

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    77 backers
    £
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  8. Select this reward

    Pledge £200 or more About $299

    VIP CHICKEN DINNER AND TEE FOR FOUR
    4 VIP chicken dinners with drinks* and dessert, and 4 LTD Just Jam Chicken Town t-shirts

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    7 backers
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  9. Select this reward

    Pledge £300 or more About $448

    VIP TABLE FOR FOUR AT OUR OPENING NIGHT PARTY
    4 VIP chicken dinners with drinks* and desserts at the restaurant opening of 2015!

    *A word about drinks
    Under Kickstarter rules, Chicken Town is not allowed to offer alcohol as a reward. We will however make sure that your VIP night is a proper occasion, with alcoholic drinks at mates’ rates on the night.

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    9 backers
    £
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  10. Select this reward

    Pledge £400 or more About $597

    VIP TABLE AT OUR OPENING NIGHT PARTY FOR 4 PLUS T-SHIRTS
    4 VIP chicken dinners with drinks* and desserts at the restaurant opening of 2015! PLUS four of those LTD Just Jam Chicken Town t-shirts

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    7 backers
    £
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  11. Select this reward

    Pledge £1,000 or more About $1,493

    OPENING NIGHT V.I.P.
    CHICKEN DINNER FOR SIX, WITH DRINKS* AND DESSERTS IN A BOOTH AT THE RESTAURANT OPENING OF 2015!
    PLUS six limited edition Just Jam Chicken Town T-Shirt
    Your name on the Chicken Town Wall of Heroes, both online and in the restaurant

    *A word about drinks
    Under Kickstarter rules, Chicken Town is not allowed to offer alcohol as a reward. We will however make sure that your VIP night is a proper occasion, with alcoholic drinks at mates’ rates on the night.

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    1 backer
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  12. Select this reward

    Pledge £5,000 or more About $7,464

    HERO CARD
    FREE CHICKEN FOR LIFE WITH OUR HERO CARD
    PLUS your name on the Chicken Town Wall of Heroes, both online and in the restaurant

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    0 backers
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  13. Select this reward

    Pledge £5,000 or more About $7,464

    ANYTIME V.I.P. PARTY
    PRIVATE DINNER, DRINKS*, DESSERT AND DANCING ALL NIGHT AT CHICKEN TOWN FOR UP TO 50 OF YOUR OWN VIPS
    PLUS your name on the Chicken Town Wall of Heroes, both online and in the restaurant

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    3 backers
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  14. Select this reward

    Pledge £5,000 or more About $7,464

    TOP DOG
    COMMEMORATIVE PLAQUE!
    Wording of your choice on your bronze plaque, mounted
 in one of our booths AND your name on the Chicken Town wall of heroes, both online and in the restaurant

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    0 backers
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Funding period

- (29 days)