We've Hit 50k
Thank you to all of our lovely backers that have helped us reach our £50,000 target!! We are so very grateful for all your support and generosity!
Please don’t stop letting people know about us because the restaurant is just the start, here’s what else we can do with your support!
Our overall ethos at Chicken Town is about getting young people to engage with food and think about what they are eating, how it’s made and where it comes from. We have lots of ideas to help us with this. Local schools will play a large part of this as we would like to get kids in for cooking sessions in the restaurant. We want to support local community growing initiatives and even to take kids for visits to see the farm where our chickens come from!
Remember all your pledges help make our dream a reality - and theres still plenty of chicken dinners left!
New £20 reward announced
Following feedback from some our lovely backers, who don’t want to eat their chicken dinners alone, we have now created a new £20 'Chicken Dinner for Two’ reward. Perfect for anyone who wants to treat someone to a slap up Chicken Dinner!
Wall of heroes
Due to the fact we have been so blown away by peoples generosity we have decided to list everybody who pledges on a wall of heroes in the restaurant. Everyone who pledges is a hero in our eyes!
Check us out at:
Hello from Chicken Town, where we love fried chicken just like you but can think of at least two ways to massively improve it.
First, we’re experimenting with healthier versions of this finger lickin favourite, steaming our free range chicken first, then flash frying in rapeseed oil for much lower fat and even less saturates. Then serving it up with fresh, delicious sides like corn, coconut rice, sweet potatoes and crispy ‘slaw. Sounds posh, but it doesn’t cost posh…our junior special will be sold to local young people at cost – just £2 – to give fried chicken’s biggest fans a healthier choice, with ours packing just 30% of the fat and calorific value of traditional high street fried chicken.
Second, we’re a not-for-profit social enterprise, giving young people in Tottenham good training, prospects and paying the London living wage.
With a little help, Chicken Town can serve up tastier, healthier, happier fried chicken.
There are so many reasons to help Chicken Town become a reality!
Chicken Town is great news for humans, but chickens will be happier too – ours will be free-range, cruelty-free poultry. We’re developing ways of working with local schools to educate kids about food and where it comes from, for example by supplying Eglu's (fancy chicken coops) so they can keep their own chickens and harvest eggs, and by arranging visits to local farms.
We'll also be encouraging young people to try new things like mango coleslaw, tomato salads and other fresh sides that will give them a healthy dose of different.
Our Executive Chef Giorgio Ravelli has previously worked at the Ten Bells and the Ledbury so knows all about making delicious food you will love.
We expect lots of daytime trade around lunchtime and after school. In the evenings, we’ll dim the lights, start the music, serve guest beers, all dished up with the same delicious fried chicken and a more grown-up vibe. All of the revenue from evening trade will go to support our £2 Junior Specials, helping local young people get a better lunch and after school meal.
Plus, it’ll allow us to help young people who train with us to have a great future in food, by partnering with restaurants and chefs across the city who can offer placements and that we can work with to deliver NVQ level qualifications.
Chicken Town’s restaurant partners to date include The Clove Club, Quo Vadis and Polpo with more to be announced shortly.
Our motivation - What makes Chicken Town people cluck?
In Tottenham, almost one in four reception age children is overweight or obese. By the time they get to year six (at 10-11 years old), that figure has risen to more than one in three. Parts of Tottenham are real hotspots, and obesity levels are significantly higher than the national average. School pupils here don’t have to go more than a few hundred metres to find cheap, calorific food – on a mile-long stretch of our high street, there are 34 fast food outlets. That food is accessible, affordable and for many young people, an accepted part of their regular diet.
Most of those places serve up 68% of an adults’ RDA of calories in three pieces of chicken, large fries and a large drink. There is no fruit or veg offer available.
It doesn’t have to be this way! Nor does working in one of these places, where opportunities are usually limited, conditions poor and pay is low. We can serve young people and rest of our community better!
More than anything we believe in choice – removing the option of fast food won’t happen. But here we can start to transform it. And by giving people the choice, we can begin to make a change. Change for them, most importantly. But we also want to show everyone what they can have if they think about food, how it’s made, and what it does to us. That’s what Chicken Town’s about. More magic. More taste. Because there’s more than one way to fry a chicken…
So why do we need your help?
We have secured the initial funding to build Chicken Town in an amazing old fire station on Tottenham Green. Award-winning architecture and design practice Assemble will be fitting out the building but we need your help to get up and running. The specialist fryers with oil filtration and all the kit we need to fit out the kitchen are expensive – that’s where we need you to help us over the finishing line. Luckily we have a range of brilliant rewards for our supporters…
Risks and challenges
Risks and challenges
What if the opening is delayed?
We know it's quite likely that the opening will move back, most restaurant openings do, but we have a dedicated comms team who will stay in touch with updates well in advance to help prevent any clashes in your diary.
What if the restaurant isn't busy when it opens?
We are well aware that a restaurant is very hard to keep busy all the time. We have lots of ideas to make sure we are successful, like match day specials for Spurs fans, and our unique business model of being non for profit means we can afford to grow at a sustainable rate. As an organisation Create have a track record of delivering successful community projects which then become self-sustaining.
How are the kids going to find out about your restaurant?
We have a load of ideas about how to get the word out, like sponsoring local football teams. We reckon if we get the kids older brothers eating our food after training (they will understand about diet already) we can encourage the little ones to eat better. We also plan to partner with schools and get kids into our kitchen cooking the food themselves.
What if the kids don't like the food?
We aren't deluded to think that we are going to appeal to everybody (at first). It doesn't really matter though, we already know that kids like our food by working with focus groups of young people from the area, and the simple fact is that there is a real lack of choice in many areas of London, and everybody likes a change!
- (29 days)