$13,296
pledged of $25,000pledged of $25,000 goal
288
backers
9days to go

All or nothing. This project will only be funded if it reaches its goal by Thu, November 1 2018 6:58 AM UTC +00:00.

CR BrandBy CR Brand
First created
CR BrandBy CR Brand
First created
$13,296
pledged of $25,000pledged of $25,000 goal
288
backers
9days to go

All or nothing. This project will only be funded if it reaches its goal by Thu, November 1 2018 6:58 AM UTC +00:00.

About

The Wallaby is deceptively simple: It's a notebook designed to have actually-useful pockets. Once we started carrying our first prototype, we realized the idea is a lot more meaningful than we thought.

Introducing the Wallaby.
Introducing the Wallaby.

On the throbbingly hip shores of Greenlake in Seattle, Washington, a human named Sandy lamented to his friend Alex that the notebook he was carrying had a major flaw - the pockets were worthless. "If these pockets faced in, my stuff wouldn't fall out."

Alex - a couple beers in at that point - paused Diablo 2, grabbed an art knife, and chopped up a cereal box. He cut a simple shape, added three slots, and folded it over itself. Then he ripped the guts out of Sandy's notebook and stapled that badboy right in there. 

An extremely early prototype.
An extremely early prototype.

The next day at a coffee conference, Sandy's colleagues so feverishly appreciated his new "wallet-notebook-thing" that they tried to buy the cereal box monstrosity off him on the spot.

Alex and Sandy said to themselves, "this should be real." And so a new business was born. After several years refining the product and the company, we are excited to launch our new flagship products, The Wallaby and the Joey!

The Wallaby: part of this balanced lifestyle.
The Wallaby: part of this balanced lifestyle.
The Joey - our small size
The Joey - our small size

The Wallaby, and our smaller size, the Joey, both share these features:

  • It's a notebook that helps you reduce your mental load, carry less and stay organized by holding your stuff securely inside.
  • It's not a screen!
  • It makes a great gift for your friends and family who like to (or need to) be organized.
  • The cover is tough and soft as leather, but the whole thing is 100% vegan and recyclable.
  • The inner paper is thick enough to resist ink bleed - letting you use both sides of the leaf.
  • We use a light gray dot grid because dot grid is best grid - clean and simple, useful and unobtrusive.
  •  We plant a tree for every Wallaby or Joey we sell!
  • It's made in the USA.
Our faint gray dot grid: there when you need it, invisible when you don't.
Our faint gray dot grid: there when you need it, invisible when you don't.

The goal is simple: Get Your Life Together™, and plant a lot of trees.

When you structure your life to align your incentives with your goals, it's easy to do what's right. Our notebooks have helped us with that. And now that's how we structure our business. We've partnered with a non-profit organization that plants trees, and with their help, we will plant a tree for every Wallaby or Joey sold.

The money we raise from this campaign will be used to stock up on inventory, to create a community of people like us who are ready to simplify their every day carry, and to help us align our reality with our goals.

Take notes. Remember your goals. Monitor your progress. Keep what you need, lose what you don't. It's time to get organized. It's time to Get Your Life Together™.

We believe we've made something special. People who use them tend to agree.

Click the links for more details about: the Wallaby and its younger sibling, the Joey. You can also visit our website at www.cr-brand.com to sign up for updates!

For wholesale inquiries, get in touch with us at hello@cr-brand.com.

---

The Wallaby - product details

This is our Model T. It's a wallet and a notebook; a ledger and a pocketbook.

The Wallaby combines two of your everyday carry objects into one beautiful, elegant replacement. Not only does that mean you have fewer things to cram into your pockets when you walk out the door, but it also means you'll never be without your most important information, because it's all in the same place.

Need to write down a phone number? Check your shopping list? Exchange business cards? Pay for your groceries? Remind yourself to look up a new company? Open an RFID lock?

Then the Wallaby is what you need.

Actually, it's kind of crazy you don't already have one.

Features

  • Size - 5.5" x 3.5" (14cm x 9cm). This is the standard size, and will be what you're used to seeing in a notebook. There are 28 pages, including the two action pages.
  • Pockets - It has three slots for credit cards, and pockets on both covers. Kind of a definitive feature of our brand.
  • Dot grid - Our faint gray dot grid merges all of the utility of blank, lined and square grid paper while freeing you from their constraints. Perfect for sketching and writing, because it's only there when you need it.
  • Tear-out pages - The second half of every book is perforated, making it effortless to give that barista your phone number.

---

The Joey - Product details

We're running our Kickstarter project, and will be out of stock until that is over! For now, visit us there!

The smaller version of our Wallaby notebook wallet. Big enough to fit your cards and your cash, with enough page size to be useful, while still tucking away into even the tightest pants.

The Joey combines two of your everyday carry objects into one simple, elegant, efficient replacement. Not only does that mean you have fewer things to cram into your pockets, but it also means you'll never be without your most important information; it's all in the same place.

Need to write down a phone number? Exchange business cards? Pay for your groceries? Remind yourself to look up a new company? Open an RFID lock?

Then the Joey is what you need.

Actually, it's kind of crazy you don't already have one.

Variety packs will include black, stone, and natural.

Features

  • Size - 3.875" x 2.75" (9.8cm x 7cm). The Joey is our smaller size. It's designed to hold a few cards and a little bit of cash. Folding your cash into thirds will be the best way to store it. There are 28 pages, including the two action pages.
  • Pockets - Each cover is a pocket for storing your cash, cards, stamps, whatever. This is kind of the definitive feature of our brand.
  • Dot grid - Our faint gray dot grid merges all of the utility of blank, lined and square grid paper while freeing you from their constraints. Perfect for sketching and writing, because it's only there when you need it.
  • Tear-out pages - The second half of every book is perforated, making it effortless to give that barista your phone number.

Risks and challenges

We have made a similar product. We know our manufacturers on a first-name basis. We have cleared our design changes with them. We know how to do this.

Still, we have a long way to go before we're in business properly. We need to stock up. We need to establish ourselves in notebook enthusiast circles (help!), create marketing assets, work on outreach, manage customer relationships, create media that supports our goals, keep people informed with tasteful emails, file our taxes, and make time for the people we love.

We are of the "underpromise and overdeliver" mindset. We are very confident that we'll be able to do this. Surprises happen. If we see problems, we will communicate.

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Support

  1. Make a pledge without a reward

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    Pledge $2 or more About $2.00

    A gracious, hand-pasted, Thank You email

    We will painstakingly craft an email draft, riddled with typographical errors, with comedy peppered in as boldly as a midwestern casserole. You will receive this email. We will also plant a tree for you.

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    • We'll plant a tree for you.
    • A thank-you email.
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    Pledge $10 or more About $10

    Your name on our site!

    We'll plant a tree on your behalf and we will list you on our website as an early backer!

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    • We'll plant a tree for you.
    • Your name on our website.
    • A thank-you email.
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    Pledge US$ 15 or more About US$ 15

    Two Joeys

    We'll mail you two black Joey small wallet notebooks. This is discounted from our $16 retail price. We'll also plant two trees for you!

    Includes:
    • Two black Joey wallet notebooks.
    • One tree for every notebook purchased.
    • Your name on our website.
    • A thank-you email.
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    Pledge US$ 18 or more About US$ 18

    Booster Pack

    One each of our signature products - the Wallaby and the Joey - discounted from our retail price. Available in any color that is black. Plus we plant two trees for you.

    Includes:
    • One black Wallaby wallet notebook
    • One cute black Joey wallet notebook
    • One tree for every notebook purchased.
    • Your name on our website.
    • A thank-you email.
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    Pledge US$ 22 or more About US$ 22

    I know what I want, and it's Wallabies.

    This is our raisin dieter. This Kickstarter is here because of this very notebook. It's simple, it's tough, it's cool, and it is your new ally in your quest to Get Your Life Together. At this tier, you'll get one for you and one for your friend whose life could be tidier as well. We will also plant two trees for you.

    Includes:
    • Two black Wallaby wallet notebooks.
    • One tree for every notebook purchased.
    • Your name on our website.
    • A thank-you email.
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    Pledge US$ 36 or more About US$ 36

    Five Joey wallet notebooks

    You know what we're about, and you love it. You want some for your own purposes, and you want a couple to share as well. 3 of each notebook. Plus several trees planted on your behalf. Think of them in 30 years.

    Includes:
    • Five-pack of black Joey wallet notebooks.
    • One tree for every notebook purchased.
    • Your name on our website.
    • A thank-you email.
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    Pledge US$ 54 or more About US$ 54

    Five Wallaby wallet notebooks

    We'll send you five black Wallabies. We'll also plant a bunch of trees for you.

    Includes:
    • Five-pack of Wallaby wallet notebooks!
    • One tree for every notebook purchased.
    • Your name on our website.
    • A thank-you email.
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    Pledge US$ 88 or more About US$ 88

    Five of each, the Wallaby and the Joey

    You get a discounted price on the discounted price of five of each. Plus, the trees!

    Includes:
    • Five-pack of Wallaby wallet notebooks!
    • Five-pack of black Joey wallet notebooks.
    • One tree for every notebook purchased.
    • Your name on our website.
    • A thank-you email.
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    Pledge US$ 170 or more About US$ 170

    10 Wallabies, 10 Joeys

    You'll get ten of each, delivered to you. We'll also plant a tree, as is the tradition.

    Includes:
    • Ten-pack of black Wallaby wallet notebooks.
    • Ten-pack of black Joey wallet notebooks.
    • One tree for every notebook purchased.
    • Your name on our website.
    • A thank-you email.
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    Pledge US$ 350 or more About US$ 350

    50 Joey wallet notebooks

    We'll send you 50 Joeys and plant 50 trees, and give you a killer discount. For wholesaling opportunities, please get in touch with us at hello@cr-brand.com.

    Includes:
    • 50 black Joey wallet notebooks.
    • One tree for every notebook purchased.
    • Your name on our website.
    • A thank-you email.
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    Pledge US$ 500 or more About US$ 500

    50 Wallaby wallet notebooks

    A steep discount for our amazing Wallaby wallet notebook. Give them to your family! Give them to your friends! Give them to strangers! You'll still have extras! For wholesaling opportunities, please get in touch with us at hello@cr-brand.com.

    Includes:
    • 50 black Wallaby wallet notebooks.
    • One tree for every notebook purchased.
    • Your name on our website.
    • A thank-you email.
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    Pledge $4,000 or more About $4,000

    The Corporate package

    If you pledge $5000 or more to our campaign, then you are either a crazy person or are representing a larger organization. We will work with you to negotiate a reward that suits you. At the very least, you can expect your choice of quantities of Wallabies and Joeys at the value you pledge. But we will encourage you to be creative! Custom art! Visits or talks from Sandy & Alex! At the outside, partnership?

    This will be just the beginning of our conversation.

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