If you missed out on our project, visit our website for more info. Thank you for all your support.
- Info on book refill & customized individual stamps & is in update #6, do check it out. :)
- Automatic upgrade for lining material for C.O.s and F.C.s backers to Sunbrella fabric!, details in update #5.
- We have a nice surprise for all our backers & would be backers! Check out update #3, Enjoy!
- The stamping is no longer limited to initials, you can have your full name on your bags & journals!
- Journals have been modified to also function as a Moleskine cover after you run through the two books included in each journal!
Check the details in update #2
Our Story :
We are a team of three friends spread out in Denver & Jakarta; Rama Luhur, Yoki Panji Baskara & Vega Vashtiary. Our journey into leather goods started when Yoki went on a backpacking trip to Italy in 2005 and saw an old shop selling leather journals. Seeing those handsome journals triggered his interest and long story short, in late 2012 he teamed up with Rama & Vega to start Cravar.
The Start :
Now, for the complete story. We didn't actually start out with making bags. In 2007, Yoki wanted to provide his photography clients leather albums with a classic look, emulating the journals he saw in Italy. He made a simple hand made leather album for his own wedding photos and showed the result to his clients. It was well received and became the studio's signature album .
The Team :
Yoki shared his idea of producing fine leather goods with Rama, a former client of his who was very impressed with the leather album he received for his wedding photos. In 2011 they started making leather goods. A chat with a former college friend , Vega, turned out to be very insightful as she has a lot of great ideas. After many brainstorming sessions, a new collection began to take shape. Vega joined the team and now we're complete, with Vega & Yoki developing the designs, and Rama handling management.
Our Production Facility :
We knew that we want to have full control over production and quality from the start. To achieve that, we've set up our own workshop in Jakarta in early 2012. We recruited leather workers who have been making quality leather bags for years and bought the necessary tools & equipment. We learned together how to properly produce the bags & journals and now, we have a solid team & system we know we can count on.
Our Design Principle :
Understated styling, simple and practical design, those are the principles. Our bags & journals are rugged yet elegant; timeless and able to accompany the owners for years to come. From that first simple wedding album, we developed a common trait that connects all the design together. The strap. We use straps that go around the whole body of the bags and journals. Aside from aesthetics; the straps also add to the structure & strength of the bags. In combination with studs, the straps make for an easy to use closure mechanism for our bags.
The Process :
We went through sketches, and prototypes with synthetic leather to lower our r&d costs, making gradual changes to our existing designs, before we began making some samples with leather. From there, we learned the ideal leather we need for our designs. Previously, we have used chrome tanned leather, but as the designs were finalized, we found that vegetable tanned leather would be best suited for the Kickstarter project. With the help of our tannery, we developed a nice full grain vegetable tanned leather to use in our collection.
The Leather :
For this Kickstarter project, we have selected a really deep brown leather, almost black but not quite. As for the thickness, it depends on which bag and what part of the bag it is on. We use 3 thickness : 4, 6 and 8 oz We wanted to get a good balance between comfort & strength. In terms of accessories, we chose brass in slightly antique finish as they complement our leather and design nicely.
When he was still making the wedding leather albums, Yoki always custom embossed the name of the couple on the cover. From there, we got the the idea to personalize the rewards. We want our bags & journals to be about you, to really make them your own, that’s why we will provide each item with your initials (max. 4 characters and letters only, letter height will be 5/16" or 0.8cm, not too big, not too small to blend in nicely with the bags & journals) not as a stretch goals or add-ons but it comes as a standard. We want the bags & journals to have personal attachment to you and besides, the embossing will also make them great for presents for your loved ones!
• W 15.75” x H 12” x D 4.5” (40 x 30 x 11.5 cm), fits a 15” laptop.
• Double gusset, one is thinner for your laptop.
• Two big inside pockets, full width back pocket.
• Reinforced top flap.
• Initials will be on the lower center front flap. • Unlined.
The C. O.
• W 15.75” x H 12” x D 3.2” (40 x 30 x 8 cm), fits a 15” laptop.
• Two big inside pockets. • Strap & zip closure.
• Initials will be above the rivet on the flap. • Lined.
The F. C.
• W 15.75” x H 12” x D 4” (40 x 30 x 10 cm), fits a 15” laptop.
• One big compartment.
• Two big front pockets, full width back pocket.
• Initials will be on lower center front flap.
• Lined. • Comes with cotton strap.
• W 9” x H 12” x D 4.5” (23 x 30 x 11.5 cm), fits an Ipad.
• Double gusset, one is thinner for your tablet.
• One big inside pockets, one full width back pocket.
• Initials will be on the lower center front flap. • Unlined.
• Two models, The Wrap & The Strap
• Cover : W 5.5” x H 8.25” /14 x 21 cm Book : W 5" x H 7.75" /13 x 20cm
• 200 cream, acid free, lined pages
• Comes with a 1 additional free refill book
• Initials will be on the lower center of the front cover.
At this moment, we have great suppliers providing us with the vegetable tanned leather & accessories way below their minimum order quantity as a favour to us to help us out in our r & d to arrive at our final products, but unless we meet that threshold, we won’t be able to properly roll them out .
That's why your pledges means a lot to us.The fund received from this Kickstarter campaign will enable us to launch the collection, initialize the production run and make sure they meet the standards we envision them to be, as reflected in the final prototypes you can see in the photos and video.
We've been working on the designs for this project since January, refining them and working out the kinks. We've secured our suppliers and workforce to make sure that we can handle the challenges we will face. The final samples are done as can be seen in the video & photos and we have also simulated a small production run to identify and anticipate problems. As soon as our goal is met, we are ready to put things into motion.
We don't want to keep the project to drag on for long, that's why we opted to keep the duration to only 20 days. Its a bit of a risky move, but we think (hopefully) its enough to reach the goal we set. It also means we can start making them sooner and keep to the timeline below :
• Campaign ends. We will notify our suppliers on the estimated supplies we'll need from them as soon as its possible for us to do so, to get the ball rolling. This will include the leather, accessories, & packaging.
• Late September – Leather & accessories ready, start production. Should the need arises, we have plans to move our production site to a bigger space, acquire more tools/equipment and expand our team.
• November – Stamping your initials, finish production, quality control of the bags & journals, packing. Ship from our workshop in Jakarta. Rewards shipments will be divided into two ways depending on where you are. 1. A grouped shipment from our workshop to US then distributed from there. 2. Single shipment straight from Jakarta. We have been collecting the information we need to do shipment as efficiently as possible and we'll work hard to conform to the timeline we set.
• December – Rewards received.
We are very grateful for your support!
Risks and challenges
Getting the supplies on time :
To minimize this risk, we are in constant contact with our suppliers to update them often & efficiently and make for shorter lead time and in the end ensuring on time delivery.
In terms of experience, before starting Cravar, Yoki & Rama have started a company providing leather accessories/merchandise for corporate clients in Indonesia. We are proud to count some multi national corporations among our clients. We have worked with orders numbering well into the hundreds with very tight deadlines and we have never missed them and we don't intend to start now.
Since making the photo albums in 2007, we have learned bit by bit about scaling up leather goods production. In the event that we got more pledges than we expected, we have set a plan to cope with higher production volume (as detailed in our projected timeline). The plan is thought of, and will be initiated soon as we think its necessary.
Another risk we also can't fully control would be the delivery process once we hand over the goods to shipping services. However, two of the partners have years of working experience in logistics to overcome difficulties. Rama worked at a multinational logistics company before starting the company and Vega is currently working at a logistics company in Denver, their combined knowledge & experience will be a great asset in the shipping process.
- (20 days)