Official "Don't Roof Rack Me, Bro. (Seamus Unleashed) Press Release
DEVO ANNOUNCES AUGUST 26 RELEASE OF SINGLE “DON’T ROOF RACK ME, BRO! (SEAMUS UNLEASHED)”
Gerald Casale, founding member of the punk/New Wave band DEVO, announces release of new DEVO song in conjunction with The Crate Escape: Seamus Unleashed, a mobile game satirizing Mitt Romney’s dog-on-car-roof scandal.
August 15, 2012 – Dallas, TX – Gerald Casale, a founding member of the American punk/New Wave band DEVO, has announced a new single “Don’t Roof Rack Me, Bro! (Seamus Unleashed).” The track, written by Casale, will be released in conjunction with a mobile game titled The Crate Escape: Seamus Unleashed, a new mobile game that satirizes the dog-on-roof incident. Both the single and game are planned to launch on August 26, which is both National Dog Day and one day before the Republican National Convention. The single will be available at all digital music retailers while the game is initially being launched as an app on iTunes.
In releasing this single, DEVO has joined forces with Dogs Against Romney, an online advocacy group with more than 70,000 members on Facebook, and Censault LLC, a Dallas mobile/social game publisher, to help call attention to Mitt Romney’s “crate-gate” scandal.
“I can’t overstate how excited we are to have DEVO’s Gerald Casale as a partner with us in making sure every voter in America knows Mitt Romney strapped his dog, Seamus, to the roof of his car for a 12-hour trip to Canada,” said Scott Crider, founder of Dogs Against Romney. “The new DEVO song Gerald created with his bandmates is awesome, and I believe it will be the soundtrack for Romney’s defeat in November.”
Andy Berryman, Chief Marketing Officer for Censault, LLC, the game’s developer, concurred: “We are delighted to have a new DEVO song as part of our game’s offering. It’s exciting to break new ground in the mobile/social gaming space – first as a game that is both fun to play and promotes a positive social message, and now as a new distribution medium for popular music.”
DEVO recorded the song as an anthem for pet lovers and as a message to others to never forget what Mitt Romney did to his dog, Seamus. The lyrics denounce Romney’s strapping of Seamus to the roof of his car during his infamous family vacation to Canada in 1983. This cause is one that is particularly close to Gerald Casale’s heart, as he had launched his own separate campaign before his recent partnerships with Dogs Against Romney and Censault, LLC. Casale’s project is entitled Remember Seamus, which sets out to “make 2012 the year where animals like Seamus are valued and honesty is praised,” according to the website.
“As an animal lover, I felt I had to get involved,” said Casale. “The organization built by Dogs Against Romney is perfect for me to partner with – its members are very passionate about this issue, and I’m proud to be part of helping to get the message out. I’m also thankful to my bandmates Mark and Bob Mothersbaugh, Josh Freese and my brother, Bob Casale, for jumping in to create the new song.”
The Crate Escape: Seamus Unleashed game will be launched as a free app for the iPhone and iPad. Pledges are being sought on Kickstarter to raise money for adding additional features to the game and for the creation of version compatible with and playable on other devices. For additional game info and images, go to www.facebook.com/CrateEscapeGame.
Other links: www.kickstarter.com/projects/crateescapegame/the-create-escape-game-seamus-unleashed www.rememberseamus.com www.facebook.com/clubdevo www.facebook.com/dogsagainstromney www.facebook.com/crateescapegame