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$5,756 pledged of $27,500 goal
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By Rudy Pollorena Jr.
$5,756 pledged of $27,500 goal
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About

  

Before we talk more about HopStash™, I must first talk about Craft Beerd® and where my beer art journey began...

In 2013, I created a beer inspired brand, Craft Beerd, from two of my passions: Art & Craft Beer Culture.

 

When I shared it on Facebook, the beer fans went beer bananas and it went viral!

I answered the call of the fans to make a run of t-shirts as well as posters and I loaded them up in my backpack. I walked to a few of my favorite local San Diego beer bars, Hamilton's Tavern, Monkey Paw & Toronado and kept selling out of every run I made...

 

The San Diego Beer Matrix started an organic beer art brand, pursuing a mission of crafting original, creative & high-quality beer art for the last 4.5 years.

Here are a few of my fun designs I have created since 2013...

 

CRAFT BEERD IS A PROUD MEMBER OF:

 

AS SEEN OR HEARD ON:

 

 

 

The story goes, HopStash™ is the younger "out of this world" cousin to Craft Beerd®. He's highly energized, creative and he's one scrappy Hop! He was grown to grow where no one has grown before...

It's time HopStash™ hops off the bine and shows the beer art world what he's got!

LIMITED EDITION BEER ART COLLECTIBLES.

Every month will be a blank canvas for Craft Beerd® to explore beer art like it's never been explored before.

Each standard HopStash™ will include an original, limited edition mystery collectible t-shirt, designed by Craft Beerd®.

Each Rad Edition of HopStash™ will include a "beerfecta" of collectible art: a mystery t-shirt, a mystery enamel pin and a mystery high-quality vinyl sticker.

Each design will only be made for that month and that month only.

The first HopStash™ will be delivered to your door by December 2017, yes, by this December...riiiight before the holidays :)

We want to sign up at least 500 members for this Kickstarter campaign...

 

 

 

We will donate 5% from every HopStash™ membership to a different charity every month of the year.

Each charity will be reviewed by our team to ensure they align with various causes we believe in such as environmental impact & awareness, art programs for children, homelessness, hunger and various other charitable programs across the world.

We like to think of this as, "Beer Art That Does Its Part" :)

In the summer of 2018, we'll aim to release our first exclusive beer art collectible, inspired by breweries and like-minded beer brands.

Think beyond a basic printed t-shirt or glassware. Think custom items for your desk, vinyl figures, utility items and just all around RADNESS!

We are inspired by the likes of Funko® / Loot Crate® / Kid Robot®...high level collectible art culture, but beer inspired :)

The plan is to collaborate with a local San Diego based brewery (to keep supporting our hometown) and a non-San Diego based brewery so we can share and spread the beer art love!

The goal is to eventually release two collaborations per month.

We'll donate a larger portion to charity from the proceeds of these collaboration collectibles to the charity of the brewery's choosing.

** These exclusive collaborations will only be available to purchase by active monthly members of HopStash™.

In 2018, we are going to unveil an interactive community-driven experience for HopStash.com - optimized for both mobile and desktop platforms.

We'll have rad experiences with fan videos "unboxing" their mystery HopStash™, an Instagram #HopStashers feed and we'll begin a new video blog (vlog) showing the behind the scenes of the HopStash™ art inspiration and creation.

HopStash.com will be a portal of all things beer art culture.

      

    

  

 

   

 

  

 

INVENTORY & SUPPLY COST

We are looking for a financial runway of 3 months for supplies, resources, and web services for the cost of 500 members, which is the goal of this campaign (obviously, the more the merrier!)

WEBSITE CREATION

We are working with a Web design team to develop HopStash.com and manifest the website into beer art culture portal we envision!

RESEARCH & DEVELOPMENT BUDGET (R&D)

Our mission is to push the envelope of what defines collectible beer art. We'll need a budget to prototype and research various ideas with different mediums across different brands such as metalwork, woodwork, 3D printing and anything else we come up with, the sky's the limit!

BUILDING A TEAM

In order for HopStash to hit on all cylinders, we need to hire one rad team! We have already reached out to some key players who will help propel this adventure forward so we can create the best beer art as one collective unit.

FEES

8-10% of the goal is reserved for Kickstarter & credit card processing fees.

 

 

 

 

 

 

 

 

 

These are the breweries who have pledged their support from the reward, "Rad Brewery Collaborations" - only 24 spots available!

If you don't see your favorite brewery listed here, please reach out to them and direct them to our Kickstarter! Thank You & Cheers!

     

Risks and challenges

Switching gears to a strictly online monthly model is new to us, but we have spent the last year and a half prepping this idea.

We've been researching subscription based models and have gathered a lot of interest and support from customers, fans, business colleagues and beer industry friends alike.

We attended a Subscription Summit in Austin this past summer, which allowed us to create a new network of colleagues who are starting or have started their subscription-based businesses.

In addition, we have several key team members who will help facilitate the overall process of collaborations and various development.

We're ready to be nimble and adapt to any challenges that may arise.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $20 or more About $20

    HOPSTASH™ - MONTHLY

    One mystery t-shirt designed by Craft Beerd, a limited edition collectible delivered to your door.

    ** Add $5 to this reward for a Premium Shirt Upgrade

    Includes:
    • Limited Edition Mystery Collectible T-Shirt
    • Free Shipping In The U.S.
    Less
    Estimated delivery
    Ships to Only certain countries
    6 backers
    $
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  2. Select this reward

    Pledge $27 or more About $27

    HOPSTASH™ - RAD EDITION

    Triple the art with HopStash™ Rad Edition!

    In addition to your mystery t-shirt by Craft Beerd, you'll also step up your art game with one enamel pin & one vinyl sticker, limited edition collectibles delivered to your door.

    ** Add $5 to this reward for a Premium Shirt Upgrade

    Includes:
    • Limited Edition Mystery Collectible T-Shirt
    • Limited Edition Mystery Collectible Enamel Pin
    • Limited Edition Mystery Collectible Sticker
    • Free Shipping In The U.S.
    Less
    Estimated delivery
    Ships to Only certain countries
    4 backers
    $
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  3. Select this reward

    Pledge $40 or more About $40

    LET'S BEER FRIENDS!

    Gift for you and a beer friend!

    Includes 1 Month of HopStash™ for two HopStashers (can be in same or separate household)

    * This will ship in time for the holidays! Perfect gift opportunity :)

    ** Add $10 to this reward for a Premium Shirt Upgrade for both HopStashers

    Includes:
    • Limited Edition Mystery Collectible T-Shirt
    • Free Shipping In The U.S.
    Less
    Estimated delivery
    Ships to Only certain countries
    1 backer
    $
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  4. Select this reward

    Pledge $54 or more About $54

    LET'S BEER FRIENDS! - RAD EDITION

    Gift for you and a beer friend!

    Includes 1 Month of HopStash™ - Rad Edition for two HopStashers (can be in same or separate household)

    * This will ship in time for the holidays! Perfect gift opportunity :)

    ** Add $10 to this reward for a Premium Shirt Upgrade for both HopStashers

    Includes:
    • Limited Edition Mystery Collectible T-Shirt
    • Limited Edition Mystery Collectible Enamel Pin
    • Limited Edition Mystery Collectible Sticker
    • Free Shipping In The U.S.
    Less
    Estimated delivery
    Ships to Only certain countries
    2 backers
    $
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  5. Select this reward

    Pledge $55 or more About $55

    HOPSTASH™ - 3 MONTHS

    (retail $60)

    Includes 3 Months of HopStash™

    ** Add $15 to this reward for a Premium Shirt Upgrade for 3 months

    Includes:
    • Limited Edition Mystery Collectible T-Shirt
    • Free Shipping In The U.S.
    Less
    Estimated delivery
    Ships to Only certain countries
    4 backers
    $
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  6. Select this reward

    Pledge $74 or more About $74

    HOPSTASH™ - 3 MONTHS (RAD EDITION)

    (retail $81)

    Includes 3 Months of HopStash™ Rad Edition

    ** Add $15 to this reward for a Premium Shirt Upgrade for 3 months

    Includes:
    • Limited Edition Mystery Collectible T-Shirt
    • Limited Edition Mystery Collectible Enamel Pin
    • Limited Edition Mystery Collectible Sticker
    • Free Shipping In The U.S.
    Less
    Estimated delivery
    Ships to Only certain countries
    1 backer
    $
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  7. Select this reward

    Pledge $220 or more About $220

    HOPSTASH™ - 1 YEAR

    (1 free month - retail $240)

    1 Year of HopStash™

    ** Add $60 to this reward for a Premium Shirt Upgrade for 12 months

    Includes:
    • 1 Free Month
    • 12× Limited Edition Mystery Collectible T-Shirt
    • Free Shipping In The U.S.
    Less
    Estimated delivery
    Ships to Only certain countries
    0 backers
    $
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  8. Select this reward

    Pledge $350 or more About $350

    BEER RAD CREW YEARLY MEMBERSHIP

    (retail $418)

    This is the HopStash yearly membership club.

    ** Only 125 members accepted at this time

    Membership Includes:

    - PRIMO ACCESS: You'll have first access to pre-order any Rad Brewery Collaborations before other HopStashers have access to purchase (they will release spring/summer 2018)

    * NOTE: every Collaboration will have limited quantities

    - KICKSTARTER EXCLUSIVE: 13 months of membership (would regularly be 12 months)!

    NOTE: Membership valid from Dec.2017-Dec.2018

    - First rights to renew membership for Jan.2019

    - Exclusive "Beer Rad Crew" Pin

    - Exclusive "Beer Rad Crew" Sticker

    - Premium shirt upgrades included for 13 months ($65 value)

    - 1 Year of HopStash™ Rad Edition

    - As more radness develops, you'll be the first to know!

    Includes:
    • Primo Access to All Collaborations & Exclusives
    • Kickstarter Exclusive: 13 Months Membership
    • First Rights To Renew Membership
    • Exclusive "Beer Rad Crew" Collectible Pin
    • Exclusive "Beer Rad Crew" Collectible Sticker
    • 12× Premium Shirt Upgrades
    • 12× Limited Edition Mystery Collectible T-Shirt
    • 12× Limited Edition Mystery Collectible Enamel Pin
    • 12× Limited Edition Mystery Collectible Sticker
    Less
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    Ships to Only certain countries
    Limited 10 backers
    $
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  9. Select this reward

    Pledge $775 or more About $775

    RAD BREWERY COLLABORATIONS!

    - This is a "reservation" reward for breweries who want a guaranteed opportunity to collaborate on a limited edition HopStash collectible within the first year

    ** We only have 24 slots available since we are aiming for 2 collaborations a month (starting spring/summer of 2018 - summer 2019)

    - We’ll concept, prototype & produce an exclusive limited edition run of collectibles with you, inspired by your brand

    - This pledge will go directly to the R&D of the collectible we concept & develop with you

    - We'll have a release party/local pickup option at your brewery, handled by our team, with no other requirements or requests from your brewery (no beer discounts, etc)

    ** the local pickup party is currently offered to San Diego based breweries, but anything can happen!

    - We’ll handle the cost & shipping of all collectibles not picked up locally

    - We'll announce the collaboration across all of our social media during the Kickstarter campaign & the collectible's release

    - Your brewery will be listed and linked on our website as one of our ”Rad Collaborators."

    ** breweries subject to approval

    Includes:
    • First Year Collaboration Opportunity
    • Exclusive HopStash™ Collaboration Collectible
    • Permanent Listing on HopStash.com as a "Rad Collaborator"
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    Limited 2 backers
    $
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Funding period

- (29 days)