Coffee is a powerful drink. It has the fantastic property of bringing people together. A good cafe facilitates conversation between neighbors and good coffee turns conversations into friendships.
When we moved to the Outer Sunset six years ago, we fell in love with the neighborhood. But as we became exposed to the world of specialty coffee, we found that the Sunset was missing a community space that roasted and served transparently sourced and expertly prepared coffee.
After years of wondering why no one was doing specialty roasting in our neighborhood, we thought, “Why don’t we just do it ourselves?”
Michael is a roaster, technician, musician, and barista with the heart of a mixologist. Coming from a bartending background, Michael’s passion for flavors and flair translated well to the coffee world. Michael will be roasting Andytown’s coffee to bring out the natural flavors of the coffee’s origin.
Lauren is a barista and technology journalist. Writing for Wired, she uses her passion for coffee and skills as a communicator to make the big world of specialty coffee accessible for the average consumer. Lauren worked for Blue Bottle Coffee in San Francisco for three years before leaving to start Andytown, taking with her valuable experience and one of their gorgeous espresso machines.
Michael grew up in Andersonstown, Belfast—or Andytown for short—where even when the weather is freezing, the kettle is always hot and visitors are always welcome. To honor Michael's Irish roots, we have adopted a few of his family recipes. We'll have soda bread farls baked on a griddle, and traditional Irish stews made with fresh, California ingredients.
Everything about Andytown Coffee Roasters is designed to serve our community. Located at 3655 Lawton, we have a communal table where folks can sit, drink their coffee, and meet their neighbors. We also have four small tables, each with their own power outlet so people can get a little work done.
Check out this short video on our approach to coffee and check in later for some more videos on food and drinks.
EDIT: NEW VIDEO!
Here at Andytown, we are making more than coffee. We have adapted a couple of Michael's family recipes to make traditional Irish soda breads.
In America, we tend to think of Irish soda bread as a baked semi-sweet bread with raisins, but that is just one example of soda bread. In Northern Ireland (where Michael is from), griddle-baked soda farls are a popular breakfast item. Soft and doughy with a flavor similar to American biscuits, we will be serving soda farls in both a sweet and savory style. We will also be baking wheaten bread—a dense, hearty soda bread that is best served slathered in butter and dipped in a stew.
We are offering our soda breads and soda bread baking lessons as NEW REWARDS. Watch this video for more info about our food menu.
Why we need Kickstarter
Andytown was handbuilt by Michael and our friends. Day and night for over a year, we have constructed Andytown—literally—from the sand up.
With the help of this Kickstarter, we will buy inventory and purchase the equipment needed to roast and brew you the best coffee in the San Francisco fog. Specifically, we need commercial-grade, specialty equipment like a programmable coffee brewer, extremely precise scales, a consistent water heater with a live temperature feed, and high-volume conical burr grinders. We will also use the Kickstarter cash to buy packaging and our first bags of green beans so we can start roasting.
$15,000 will get us our standard brewing equipment, but if we raise more than our funding goal, we will be able to buy even better gear.
$20,000 will get us the first syphon coffee brewers in the Outer Sunset—a smaller version of the bar that Lauren worked at in Blue Bottle's Mint Plaza cafe.
$25,000 will get us a Mahlkonig coffee grinder instead of a basic Bunn we have budgeted for.
If we more than double our goal, we might just have to unlock an extra reward for all of you guys to thank you for your support.
When we reach our goal, our backers will get Andytown coffee either shipped to their door or available for pick-up in our cafe as well as some awesome merch designed by the Andytown team.
On Kickstarter, you can pre-order any of our coffee blends (or decaf if you’re into that sort of thing). We are offering our Short Strand Espresso Blend—a smooth, chocolate-y blend of Latin American beans—and the Wind and Sea—a versatile blend for drip/French Press that is best paired with a foggy day. Our decaf is organically processed and we promise that it tastes just as awesome as the fully-loaded stuff. Check our website in the future for our constantly changing menu of single-origin beans.
On the front of our bags, different colored cards signify whether you are buying a drip/French press blend, espresso, decaf, or a multi-purpose single origin bean. When the bags are lined up on the shelf, they look like the colorful homes of the Outer Sunset with waves crashing on the horizon. Each coffee comes with brewing instructions so you can dial in your coffee quickly at home.
PRO TIP: If you order two of the same subscription, we can send you coffee every week instead of every other week. Just let us know and we’ll make it work.
Pssst. Check your package for a secret surprise inside! We are sending out a super special thank you gift to all pledges, big and small.
For the high rollers, we have a customized Sunset Shapers surfboard designed by Andytown’s fantastic graphic design team. We’ll work with you to pick the size and shape of your board and, who knows? Maybe we can all go out surfing together.
NEW REWARDS: SODA BREAD
After launching our campaign, we got quite a bit of interest in our soda bread. So, we've added a couple of items so you can pre-order a loaf for yourself.
$15 SODA BREAD Pick up a loaf of wheaten bread and four griddle-baked soda farls. (One pan's worth.) For freshness sake, we are only offering this one for in-store pick up.
$30 SODA BREAD+ Pick up four griddle-baked soda farls (one pan's worth), one 8oz bag of beans, and one drink pog. You can ship the coffee and pog anywhere in the world but for freshness sake, we are only offering the bread for in-store pick up.
$100 SODA BREAD LESSONS Spend an hour with Michael learning how to make either traditional griddle-baked Irish soda bread or wheaten bread in Andytown. Take home the bread you baked as well as our recipe so you can make it anytime at home. Travel not provided.
For those of you who missed out on our FIRST ROAST package, we've added an item that offers a similar reward, though you won't be "FIRST!!1!!!1one."
$65 BEANS AND A SHIRT Choose one bag of either the Short Strand espresso, Wind and Sea drip/French press blend, or decaf shipped to your door, a t-shirt, and two drink pogs.
But wait, there's more!
We've added one last item: a Dowers Clay 12oz latte mug.
Douglas Dowers is a San Francisco-based ceramicist who has worked with us to design the perfect coffee cups. All the mugs have a wide brim that is perfect for latte art, and a handle big enough for an adult to comfortably hold. (None of those dainty little demitasse handles!) The glazes were chosen to reflect the foggy, yet colorful neighborhood of the Outer Sunset.
We only have 10 of these to give away, so act fast. We are selling them in a $110 combo with a bag of beans, shirt, and four drink pogs.
"The backstory of Andytown, an Outer Sunset roastery and coffee shop, is as cute as the postage-stamp-sized cafe itself." -Imbibe Magazine
"After what they describe as a “crazy amount of setbacks,” married couple Michael McCrory and Lauren Crabbe are in the final push of a Kickstarter campaign they hope will outfit their new shop in San Francisco’s Outer Sunset neighborhood, Andytown Coffee Roasters." -Daily Coffee News
"All of San Francisco feels like you’re in the back pocket of the wild ocean, but nowhere moreso than Outer Sunset, with its sprawling Ocean Beach park and history of barbarism, street car squatting, and fog. It’s a gorgeous place.
There’s a host of reasons to visit this part of San Francisco – natural beauty, Trouble Coconut Club, that really good crab place - and soon one more, a brand new San Francisco coffee roaster called Andytown." -Sprudge
"Veteran baristas Lauren Crabbe and Michael McCrory are gearing up to open Andytown, a cozy new café in the Outer Sunset." -SFWeekly
"They’ll be roasting their own coffee on a tiny roaster in-house, and serving food inspired by McCrory’s childhood in Belfast, Ireland (recipes are in development now—check out that soda bread!). The name of the spot is taken from the neighborhood he grew up in, and they’ll be using his family recipes, made with California ingredients." -Tablehopper
"A little Java Beach, a little Trouble Coffee and a big flavor of Belfast are going into upcoming Outer Sunset cafe Andytown." -Ocean Beach Bulletin
"We are looking forward to your opening...! Get our boards repaired at Alex Martins Surfboard Repair then take a coffee break at Andytown Coffee Roasters." -Ocean Beach Surf
Risks and challenges
We are so close to opening. The support of the Kickstarter community will help us buy the equipment and inventory that we desperately need. Even with our full funding amount, there will be challenges.
Consistency of product is a common issue in coffee roasting companies. Quality is our goal. We are using this Kickstarter to purchase equipment that allows us to track our coffee from roast to cup, monitoring each batch's flavor as we experiment with brew methods. Roasters and baristas will use an online database to take notes on each individual roast. By doing this, we can constantly track our coffee and make sure that it continues to taste amazing.Learn about accountability on Kickstarter
- (30 days)