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The CPR LifeWrap is a disposable CPR assistive device that provides simple CPR instructions and prevents the exchange of fluids.

The CPR LifeWrap is a disposable CPR assistive device that provides simple CPR instructions and prevents the exchange of fluids. Read more
23
backers
$750
pledged of $55,000 goal
Felicia Jackson
Project by

Felicia Jackson

First created  |  0 backed

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What is a prototype?

A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:

Proof of Concept

Explorations that test ideas and functionality.

Functional Prototype

Demonstrates the functionality of the final product, but looks different.

Appearance Prototype

Looks like the final product, but is not functional.

Design Prototype

Appearance and function match the final product, but is made with different manufacturing methods.

Production Prototype

Appearance, function, and manufacturing methods match the final product.

9b647a71773e184151794302db56411b original

Prototype Gallery

These photos and videos provide a detailed look at this project’s development.

About this project

CPR LifeWrap
CPR LifeWrap

What is the CPR LifeWrap?

The CPR LifeWrap is a disposable CPR assistive device that provides simple CPR instructions, embossed hand placements and prevents the exchange of fluids.  

  • Comprised of a thin plastic overlay, it conforms to a victims chest and face.
  • Made of BPA and Phalate free plastic, flexible, yet strong enough to endure CPR compressions.
  • Embossed with simple CPR instructions and proper hand placement.  
  • A mouthpiece for pulmonary resuscitation that prevents fluid contamination. 
  • AED compatible.  
  • Three different sizes; infant (Birth-1yr), child (1yr-8yrs), and adult (ages 8+).
Felicia showing off the CPR LifeWrap before an interview with the local news
Felicia showing off the CPR LifeWrap before an interview with the local news

The story...

Several years ago, Felicia Jackson experienced a near tragedy involving her two year old son. While driving Felicia noticed her son struggling to breath. She quickly noticed he was choking and pulled over to the side of the road. As she looked at her baby struggling to breathe and turning blue, she panicked. Instead of performing CPR, she froze. Thanks to her husband reacting quickly her son survived. Six years later Felicia experienced another tragedy involving a young, beloved family member. This set Felicia on a path to save lives.

Felicia's jouney began with a dream about the CPR LifeWrap. She sketched what she remembered and sat on her idea for a couple of years. Her cousin Shavonna introduced her to Alexis Willis from LAUNCH Chattanooga and so her journey began. After completing and graduating from the LAUNCH's Business Entrepreneurship Academy, she was invited to attend The Company Lab's Accelerator program. Felicia's idea quickly gained traction and a prototype design.

Our First Prototype
Our First Prototype

Since Felicia began her journey with The CPR LifeWrap, she has been featured in EDGE Business Magazine, The Chattanooga Times Free Press, Nooga.com, CHI Memorial Magazine, and Chattanooga Magazine. She has also won The Company Lab's Will This Float award for Best General Business Idea and the 2016 Emerging Business of the Year from the Urban League of Greater Chattanooga.

Felicia with her fellow winners from CO.LAB's Will This Float 2015
Felicia with her fellow winners from CO.LAB's Will This Float 2015

Where we currently are...

The CPR LifeWrap is about to go into manufacturing. We have two manufacturers on board. Why two? We want to ensure production will not cease in case there are any hiccups that arise. 

In addition to individual sales, we are also meeting with various organizations, both regional to Chattanooga, and on a national level.

Current Prototype
Current Prototype

What the final product will look like  

While we currenty do not have pictures of the final product or packaging to show you at this time, we can explain what we intend for it to look like. As mentioned earlier, the final version will be made of BPA and Phalate free plastic. This will make the CPR LifeWrap flexible enough to fold into packaging that will be easy to carry around in a purse, yet strong enough to endure CPR compressions. The packaging will be designed so that it will be easy for a person to perform the following steps:

  • 1. Open the CPR LifeWrap package.
  • 2. Unfold the CPR LifeWrap. 
  • 3. Lay it down on the person who needs CPR.
  • 4. Follow the instructions listed on the CPR LifeWrap.

Why we need your help

Our main goals are to get quality, safe products into as many homes, schools, and businesses as possible. My sales and marketing teams are researching various businesses that fit into our target market.

Budget breakdown

6,000 wraps costs $31,000: The creation of a LifeWrap includes die cutting, graphics, assembly of the mouth barrier, printing, and packing to ship to our office. This does not include the shipping cost, nor individual packaging, for sale delivery 

Shipping via air $7,000: Once the LifeWraps are manufactured, they need to be shipped to us!

Packaging $7,000: To get the LifeWrap to you, we need to package them and individually wrap each one.

Distribution $5,000: Getting the LifeWraps to you costs money! We will use Jones Printing to package and ship to you.

Website $5,000: As The CPR LifeWrap continues to grow, we need a better website to represent the product. Unfortunately, website design and development isn't cheap. We've talked to a few designers, and the average cost is $5,000.

Help us spread the word!!!

Feel free follow us on Facebook and Twitter, and join us in saving lives.  

Facebook

https://www.facebook.com/CPRlifewrap/

Twitter

https://twitter.com/cprlifewrap

Risks and challenges

Some of the risks that may come with production of a product can be manufacturing errors during the die cutting or imprinting of images onto wraps.

We have two manufacturing companies we are working with which will be helpful if something arises and the initial manufacturer can't produce the wraps.

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FAQ

Have a question? If the info above doesn't help, you can ask the project creator directly.

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Support this project

  1. Select this reward

    Pledge $1 or more About $1.00 USD

    Just because you are interested.

    You are interested in the CPR LifeWrap, and just want to follow our progress. We appreciate your support, and will keep you informed with updates as we continue with our adventure. You can always change your pledge later should you change your mind and do want a CPR LifeWrap.

    Also be on the lookout for an e-mail from our CEO thanking you for your support.

    Includes
    • Thank you e-mail for supporting us
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  2. Select this reward

    Pledge $17 or more About $17 USD

    1 x Infant CPR LifeWrap

    You will receive ONE (1) Infant CPR LifeWrap.

    The regular retail price for the Infant CPR LifeWrap will be $20.00.

    Includes
    • Infant CPR LifeWrap
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  3. Select this reward

    Pledge $22 or more About $22 USD

    1 x Child CPR LifeWrap

    You will receive ONE (1) Child CPR LifeWrap.

    The regular retail price for the Child CPR LifeWrap will be $25.00.

    Includes
    • Child CPR LifeWrap
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  4. Select this reward

    Pledge $22 or more About $22 USD

    1 x Adult CPR LifeWrap

    You will receive ONE (1) Adult CPR LifeWrap.

    The regular retail price for the Adult CPR LifeWrap will be $25.00.

    Includes
    • Adult CPR LifeWrap
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  5. Select this reward

    Pledge $32 or more About $32 USD

    2 x Infant CPR LifeWraps

    You will receive TWO (2) Infant CPR LifeWraps.

    Includes
    • 2 x Infant CPR LifeWraps
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  6. Select this reward

    Pledge $42 or more About $42 USD

    2 x CPR LifeWraps From The Below Choice

    Choose one of the following options when we send out the backer survey and we will send it to you.
    1) 2 x Child CPR LifeWraps
    2) 2 x Adult CPR LifeWraps
    3) 1 x Child and 1x Adult CPR LifeWrap

    Tell us the which ones you want when we send out the survey, and we will send them to you.

    Includes
    • 2 x Child or Adult CPR LifeWraps of your choice
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  7. Select this reward

    Pledge $58 or more About $58 USD

    The Complete Set

    You will receive a complete set of CPR LifeWraps. The set will include the following:

    1 x Infant CPR LifeWrap
    1 x Child CPR LifeWrap
    1 x Adult CPR LifeWrap

    Includes
    • Infant CPR LifeWrap
    • Child CPR LifeWrap
    • Adult CPR LifeWrap
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  8. Select this reward

    Pledge $75 or more About $75 USD

    5 x Infant CPR LifeWraps

    You will receive FIVE (5) Infant CPR LifeWraps.

    Includes
    • 5 x Infant CPR LifeWraps
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  9. Select this reward

    Pledge $100 or more About $100 USD

    5 x CPR LifeWraps From The Below Choice

    You will receive FIVE (5) Child and/or Adult CPR LifeWraps in any combination of your choice.

    Tell us the which ones you want when we send out the survey, and we will send them to you.

    Includes
    • 5 x Child or Adult CPR LifeWraps of your choice
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  10. Select this reward

    Pledge $140 or more About $140 USD

    10 x Infant CPR LifeWraps

    You will receive FIVE (10) Infant CPR LifeWraps.

    Includes
    • 10 x Infant CPR LifeWraps
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  11. Select this reward

    Pledge $190 or more About $190 USD

    10 x CPR LifeWraps From The Below Choice

    You will receive TEN (10) Child and/or Adult CPR LifeWraps in any combination of your choice.

    Tell us the which ones you want when we send out the survey, and we will send them to you.

    Includes
    • 10 x Child or Adult CPR LifeWraps of your choice
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  12. Select this reward

    Pledge $360 or more About $360 USD

    20 x CPR LifeWraps Of Your Choice

    You will receive TWENTY (20) CPR LifeWraps of your choice.

    Tell us the which ones you want when we send out the survey, and we will send them to you.

    Includes
    • 20 CPR LifeWraps of your choice
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Funding period

- (30 days)