Project image
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$9,271
pledged of $8,000pledged of $8,000 goal
262
backers
Funding Canceled
Funding for this project was canceled by the project creator on Aug 6 2014
$9,271
pledged of $8,000pledged of $8,000 goal
262
backers
Funding Canceled
Funding for this project was canceled by the project creator on Aug 6 2014

About

Vegan bar soap. Lather + bubbles!
Vegan bar soap. Lather + bubbles!

The Project: Bring C% Pure to the commercial market by increasing the number of bars in demand for our first production run.

About the Soap: C Percent Pure is a design driven, soy-free, all natural luxury soap line. Free of dyes and artificial fragrances, C Percent Pure achieves complex fragrance bouquets and distinctive bar colors with pure essential oils and plant extracts. Our triple-milled bars feature a base of RSPO certified palm oil, argan oil, cupuaca butter and kukui nut oil—creating vegan soap with an incredibly rich lather to nourish the skin. Totally vegan, never animal tested, completely natural and paper wrapped in 100% post-consumer waste, then boxed.

Kulfi: Spicy ginger warms top notes of lime, apricot and nutmeg. Middle notes of ginger and cinnamon are finished with patchouli, sandalwood and a sugary vanilla base. Kulfi features ground cardamom seed powder as a natural and gentle exfoliant. Turmeric root powder has anti-bacterial and anti-inflammatory properties while calendula oil and aloe leaf juice are soothing and moisturizing. Kulfi is a gentle soap bar rich with moisturizing ingredients.

Sea Smoke: A chypre fragrance with a tobacco top note alongside notes of citrus and pine. Middle notes of jasmine, ylang and clove atop a dry tobacco, sandalwood patchouli base note. In addition to C% Pure's rich base high in argan oil, kukui nut oil and cupuaca butter, bars of Sea Smoke contain mango seed butter, which is full of anti-oxidants. Sunflower lecithin is rich in essential fatty acids while nettle leaf powder is high in anti-oxidants and is known as a traditional treatment for skin rashes and inflammation. Yucca root powder is also rich in anti-oxidants such as resveratrol. Grape seed oil, sunflower seed oil and oat kernel extract offer additional benefits to the skin, making Sea Smoke a great shaving bar.

Grove: Citrus and sage with top notes of grapefruit, middle notes of heliotrope with a sweet myrrh and sage base note. Grove gets its rich color from generous amounts of seabuckthorn oil, known for its high content of essential fatty acids, carotenes, tocopherols and phytosterols--making it a must for damaged skin. Acai oil is nutrient rich, packed full of anti-oxidants and is a famous "super food" for the skin.

Sweet Bitters: Spicy rum and cognac with top notes of juniper, sweet citrus and black pepper. Middle notes of anise and ylang with a velvety vanilla base note. Finely ground peach seed powder exfoliates, while pomegranate seed oil nourishes the skin with flavonoids and punicic acid. Olive fruit oil is high in oleic, palmitic and linoleic acids--effective moisturizing agents for the skin. Sweet Bitters also contains charcoal, which draws impurities from the skin. This soap is also an excellent shaving bar.

Sweet Bitters: A romantic yet androgynous scent with a boozy, anise fragrance.
Sweet Bitters: A romantic yet androgynous scent with a boozy, anise fragrance.

How it all Began: After my gift brand company--Fresh Pastry Stand--began seeing success with its line of vintage-inspired, hand-crafted tea towels, pastry stands and candles, I started thinking: what's next? Soap seamed like a logical next but when I started sharing the idea with friends, they all said the same thing. YOU ARE CRAZY AND HAVE NO TIME TO HAND MAKE MORE STUFF!

Good point, friends.

Partnership: And that's when I started looking into commercial manufacturing of my soap. In fall of 2013, I began a partnership with Twincraft, a family owned Vermont soap company that develops and manufactures exclusive formulas for brands such as Origins, Aveda, Estee Lauder, Kiss My Face, Burt's Bees, and so many other great brands. Actually, I found Twincraft on Kickstarter! They manufacture the STACK soap brand that was a popular project in February/March of 2012.

Additionally, I've worked closely with Tiffany at The Lebermuth Company, another wonderful family owned business located right here in the USA. The Lebermuth Company is the premier manufacturer in North America of natural fragrance blends created exclusively from pure essential oils. 

Commercial vs. Handmade Production: As a businessperson who has built a brand on hand-made goods, I initially was hesitant about partnering with a larger company to manufacture my soap. However, after speaking with the small team at Twincraft, I felt they really understood the bars I was aiming for: all natural, plant based, soy free, lots of lather, beautiful and complex natural fragrance. Plus, I realized that a soap bar made by hand would not be triple-milled, a process that really enhances quality. And, since since they are a commercial producer for so many large businesses, Twincraft's production runs begin at 18,000 units with the ability to easily scale up from there.

Formula Development: I've been working on these soaps with Twincraft  for over a year now. I knew, in my head, exactly what I wanted all four bars to smell like. I researched the benefits of all of our ingredients to create a soap base that would be luxurious and beneficial to the skin. We've gone through a minimum of 5 formulas for each sku; it's been a long road to achieve these perfect bars. We've gone back to the drawing board to achieve more fragrance, more lather, and the right texture for each bar. Many samples have gone out to friends who's feedback was...very honest!

Branding: Great ingredients skillfully put together are, of course, the most essential component to creating great soap. But I also wanted to create an amazing brand with a distinctive concept and the potential to expand into something bigger. 

When I began seriously searching for a designer, I knew that whoever I chose would play a key element in defining the brand. While many luxury soaps rely on packaging that is minimalist gloss black and gold foil, that does not speak to me. It is not my style. And it is a bit cliche, don't you think?

In so many aspects of my life, I find myself wondering why good design is no longer regarded as a virtue in our culture. Damn you, Mad Men, for highlighting it's absence in our modern life. With C% Pure, I wanted to bring something new and fresh to the body care market: great package design that heeded the adage of creative marketing: show don't tell! C% Pure's package design visually illustrates the story of each soap. Because of the great visual impact of each box, we have kept text to a minimum.

So here we are! Killer soap bars that deliver in consistency, ingredients, and sheer awesomeness. These bars are then wrapped in some sweet logo paper (100% post-consumer-waste) and inserted into a most beautiful box that conveys the story of each soap through a graphic portrait. Commercially produced soap and artist created package design. Could there be a more lethal combo?

Button schwag!
Button schwag!

About the Artist: Aaron Scamihorn of RONELWHORN INDUSTRIES could not have been a better fit for my brand. I discovered his graphic portraits via the Mama's Sauce Facebook page. His poster for The Just Love Project really resonated with me. I was super excited when he wrote me back!

Aaron Scamihorn of RONELWHORN INDUSTRIES; Indianapolis, Indiana.
Aaron Scamihorn of RONELWHORN INDUSTRIES; Indianapolis, Indiana.

Before I even had time to submit a retainer, he started working on the logo. YES! I love working with people who are just as excited about my projects as I am. 

We hit it off immediately and I really felt he understood the brand. In Yiddish, this is called beshert. This design partnership was meant to be!

I then created stories for each soap scent and Aaron came back with the portraits. We tweaked eye glances and cleavage and colors and backgrounds a bit and then, like magic, the packaging was at a perfect place. 

In August of 2013, I drove out to his studio in Indianapolis and had the best time touring his workspace, viewing his projects and getting to hug this big, cuddly ginger bear. Aaron is a gem of a person, a great artist and a partner I value tremendously. Aaron is a major creative force at C% Pure and I am looking forward to us working together FOREVER!

Meant to be!
Meant to be!

Why Kickstarter: C% Pure is on Kickstarter to raise funds for the initial launch of 4 skus. We soft launched mid-May at Gift It @ The National Stationary Show. The plan is to fund the first production run based on soap PO's and I need action on Kickstarter to supplement these wholesale PO's, increasing the numbers on the initial production run to bring us in at a manufacturing price point that facilitates the cost of doing business. If we achieve our funding goal, we will begin production of the soaps in September and promise a November 2014 delivery date. 

Should this project achieve overfunding, the money will also be put toward production. If you are math oriented, you will notice that the rewards associated with this project are *very well priced*. I truly am here on Kickstarter to increase our initial PO so that we can get the best pricing on our first production run. If there is money left over, it will go towards marketing and future soap formula development. 

If I had to give just one word why I am bringing this project to Kickstarter, that word would be VOLUME.

Who knows...if this project sees early success, maybe we can get started on some future soap skus NOW and share them early with our backers.

What's Next: With strong branding, solid product quality and the ability to scale up production, C% Pure is full of possibilities. We are already working on the next 4 bars and have plans for 2 limited edition bars per year. The packaging for these bars would feature guest artists and continually infuse excitement back into the brand. Down the road, we have dreams of expanding the C% Pure brand to include lotions and body butters, scented candles, body scrubs and hair care products. But...first things first!

BIG THANKS goes to: Aaron Scamihorn, Tom Grant, The Twincraft Team (Mike Bedell, David Boswell, Kyle Donovan, Joe Pelletier, Denise Montgomery, Tiffany McLaughlin), Sundari Greene (the "face" of Kulfi), Wild Shiners for use of their lovely instrumental track in the video, Interns Rose Vastola and Katie Philips for all their hard work and former UF cornerback/fashion designer/soap model Wondy Pierre Louis.

Athlete, clothing designer, soap model: Wondy Pierre Louis.
Athlete, clothing designer, soap model: Wondy Pierre Louis.

FAMILY LOVE got me far! Thank you Elaine and Arthur Bialow, Venumadhava, Madhumati, Bindu, Laura Levitt, Heather Bialow, Mohini Krueger and Michael Martin, The Bercys, Leal and Tom Grant.

SAYREVILLE, GAINESVILLE, FACEBOOK PEEPS--You are rock solid like DIAMONDS! Big ups to Gainesville crooners and strummers Nook and Cranny for coming out to the video shoot, Greg Turner, Baby Betsy, Prtha, Tulasi, Rose and Ian. Super big ups to the moms who let us video their kids: Pishi, Adi & Lalli. Thank you, always, for the community, love, support, feedback, friendship. Special thanks to my kids' teachers and their dad. 

SUPER POP/ART/CULTURE LOVE AND THANKS to: Nicki Minaj, Weeds, Mad Men, Mindy Kaling, M.I.A., Gwen Stefani, DISCHORD, Black Flag, Kanye, The Beastie Boys, Eminem, Miley, LeBron, Etsy and all the people adding beauty and confusion to the world!

Risks and challenges

As the owner of a small hand-crafted gift line that has seen tremendous growth in the 2 years up and running, I know that "overnight success" has it's downfalls. Even though my gift brand is just 2 years old, I've received purchase orders from big partners such as Fab, Urban Outfitters and PopSugar. I know first hand how to adjust to meet increased need and have recently taken on my first 3 employees! Surrounded by talented, energetic people who believe in my brand, I feel fortified to tackle obstacles and, above else, problem solve.

For over a year, I've worked closely with Twincraft to create fabulous soap bars. We are all eager to bring these bars out of the development lab and onto the production floor. This is an endeavor that is about VOLUME. I assure you, VOLUME can be handled. There will be no problem manufacturing these bars. The specialty ingredients have been secured and Twincraft is just waiting for me to pull the trigger. So...ready...aim...

In March I shipped 40,000 tea towels to PopSugar for their April Must Have Box. I ship candle orders, large and small, across the country and across the globe on a weekly basis. UPS, USPS and freight carriers--I am well experienced dealing with them all. Put your faith in me. I am capable of getting your soap to you.

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Support

  1. Select this reward

    Pledge $1 or more About $1

    Big ups + a dash of C% Pure swag!

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    NEW REWARD! INTERACTIVE! Handwritten Deva America postcard love coming at you + digital download of our soap box art + a dash of button swag + I'll follow you on Twiter + you tell us what soap flavor you want to see in the future!

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    Bar of soap + a dash of swag! You choose your soap.

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    Pledge $18 or more About $18

    "Don't Be A Dirty Vegan" t-shirt inspired by Terry Hope Romero tweet! Double your pledge to make it a hoodie.

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    Pledge $25 or more About $25

    NEW REWARD! SOAP + SWAG! 2 bars of soap of your choosing + dash of button swag + digital download of our soap box art + C% Pure logo t-shirt!

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    Pledge $35 or more About $35

    All 4 soaps + C% Pure Dopp Kit + all our button swag. Super good deal!

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    Pledge $50 or more About $50

    Sample case pack. 10 full-sized bars of 1 singular soap sku at wholesale pricing ($5/bar). Great for retailers! US: Pay no shipping on your Kickstarter sample pack! International: Shipping invoiced separately to accurately represent costs based on location.

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    Pledge $75 or more About $75

    8 bars of soap (2 of each) + C% Pure Dopp Kit + all our button swag + your choice of the "Don't Be A Dirty Vegan" t-shirt or the C% Pure logo t-shirt + a set of C% Pure postcard prints. Add $20 to upgrade to a hoodie

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    Pledge $100 or more About $100

    All 4 soaps + C% Pure Dopp Kit + four 24"x 36" digitally printed posters (1 of each soap box art) + all of our button swag + A SURPRISE!!!

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    Pledge $250 or more About $250

    All 4 soaps + C% Pure Dopp Kit + all the swag we have + a 24" x 36" sized giclée soap art print of your choice, signed and numbered by Aaron Scamihorn.

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    Pledge $500 or more About $500

    All 4 soaps + C% Pure Dopp Kit + all the swag we have + four 24"x 36" sized giclée soap art prints (one of each box design), signed and numbered by Aaron Scamihorn.

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    Pledge $1,500 or more About $1,500

    Aaron Scamihorn will design a soap package front using your likeness! You will receive 5 limited edition hand screen printed, numbered and signed poster prints. Plus, you get all the other stuff, too!

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    Pledge $8,000 or more About $8,000

    This is really awesome! An opportunity to have your likeness on an *actual* C% Pure soap package! We plan to introduce 2 limited edition soaps in 2015 and this is your chance to get your stylized mug on store shelves!

    In addition, you will receive the Kulfi, Grove, Sweet Bitters and Sea Smoke bars + C% Pure Dopp Kit + swag pack + all 4 digital poster prints + a set of digitally printed walnut plywood art panels (24" x 36"). Oh, and 10 bars of *your* soap!

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Funding period

- (30 days)