In 2013 I started Gray Basik for like-minded men who have an interest in style, but are driven by their sense of pride, a commitment to excellence, and pursuit of simplicity. The Basik Shirt provides men an understated polish that is defined by an amazing fit, versatile style, and signature details.
The Basik Shirt is special because...
- Universal Fit. It looks equally as good on men that are slim — to average — to athletic build — finally something you can put on and just go. Scott (model) is 6'0' 180lbs and wearing size M.
- TImeless Style. It's appropriate almost anywhere at anytime — perfect for a casual weekend, a formal event or meeting, even a party or first date.
- Clever Details. Concealed buttons, a well-structured collar, and a "prince" stitched back — small things that can help you make a big impression.
- Superior Fabric. 100% supima cotton, extra soft + extra strong, wrinkle resistant
- Made in the USA. We believe in quality craftsmanship and American suppliers.
We are offering S, M, L, XL, XXL — If you have a bit of a tummy, go up one size and/or if you are in between/border two sizes, go for the larger size. This is a fitted/tailored shirt with a unique fit, so it's not comparable to any thing on the market. If you are slim — to average — althletic build, it's true to size.
After 10 years of deconstructing shirts, countless samples, and speaking with people about what they wear — finally — the BASIK SHIRT. You'll notice that our logo mark has five dots, they represent the 5 essential elements of a modern man's wardrobe — the BASIK SHIRT is element one, and with your help, we'll have four more BASIK elements to come.
Where are we exactly with the Basik Shirt?
- Final samples have been completed
- All of the fabric, buttons, labels, and packaging have been sourced
- Working relationship with experienced U.S. factory has been established
- Just need funding for the first production run
- June 3 Campaign is funded (with your help)
- June 4 - 10 You choose the color and size of your shirt(s)
- August Custom buttons, labels, and packaging arrive
- September Custom fabric is completed
- October - November Shirts will be cut, sewn, and packaged
- December Shirts will be shipped to you (we'll provide you tracking info)
Limited Edition Gray Basik T-Shirt
Risks and challenges
WE ARE A STARTUP COMPANY LAUNCHING A NEW PRODUCT
I have many years of industry experience and have lead the successful development, production, and distribution of three fashion labels. Our partner factory has been making men's shirts for over 50 years.
There are two levels of quality control:
- Production Manager will inspect every inch of every shirt
- I will inspect every measurement, thread, and button on every shirt
UNFORSEEABLE PRODUCTION DELAY(S)
The estimated delivery for the shirts is six months (December), but there is a one month cushion built into that number. Based on the factory's capacity, the previous sample runs of the BASIK SHIRT, and the factory's standard timeline on a small order, we could deliver your reward as early as November.
MORE SUPPORT/DEMAND THAN WE EXPECTED
In apparel manufacturing, the higher the volume, the more any standard production risks (such as miscommunication, quality control, and delivery times) are minimized. The more pieces we order, the more of a priority the BASIK SHIRT becomes for the factory. Our factory makes thousands of shirts per month, capacity won't be an issue.
- (33 days)