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A tailored shirt that will make you feel more confident and make getting dressed to impress simple — the new modern basic for men.
A tailored shirt that will make you feel more confident and make getting dressed to impress simple — the new modern basic for men.
102 backers pledged $21,805 to help bring this project to life.

About

The Basik Shirt: The new modern basic for men project video thumbnail
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$21,805

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MEET THE NEW WHITE SHIRT
MEET THE NEW WHITE SHIRT
MEET THE NEW BLACK SHIRT
MEET THE NEW BLACK SHIRT

In 2013 I started Gray Basik for like-minded men who have an interest in style, but are driven by their sense of pride, a commitment to excellence, and pursuit of simplicity. The Basik Shirt provides men an understated polish that is defined by an amazing fit, versatile style, and signature details.

The Basik Shirt is special because...

  • Universal Fit. It looks equally as good on men that are slim — to average — to athletic build — finally something you can put on and just go. Scott (model) is 6'0' 180lbs and wearing size M.
  • TImeless Style. It's appropriate almost anywhere at anytime — perfect for a casual weekend, a formal event or meeting, even a party or first date.
  • Clever Details. Concealed buttons, a well-structured collar, and a "prince" stitched back — small things that can help you make a big impression.
  • Superior Fabric. 100% supima cotton, extra soft + extra strong, wrinkle resistant
  • Made in the USA. We believe in quality craftsmanship and American suppliers.

Shirt Details

Concealed placket buttons make it easy to dress the Basik Shirt up or down
Concealed placket buttons make it easy to dress the Basik Shirt up or down
Uniquely structured collar with concealed buttons guarantees no flapping
Uniquely structured collar with concealed buttons guarantees no flapping
Trademark concealed cuff buttons and notched cuff edge will give you a touch of elegance
Trademark concealed cuff buttons and notched cuff edge will give you a touch of elegance
Organic vegetable ivory buttons provide extra durability and scratch resistance
Organic vegetable ivory buttons provide extra durability and scratch resistance
Our trademark "Prince" stiched back will broaden your shoulders + slim your body
Our trademark "Prince" stiched back will broaden your shoulders + slim your body

Sizing

We are offering S, M, L, XL, XXL — If you have a bit of a tummy, go up one size and/or if you are in between/border two sizes, go for the larger size. This is a fitted/tailored shirt with a unique fit, so it's not comparable to any thing on the market. If you are slim — to average — althletic build, it's true to size.

Click on chart for measuring instructions
Click on chart for measuring instructions

The Journey

THE BASIK SHIRT IS THE NEW MODERN BASIC FOR MEN
THE BASIK SHIRT IS THE NEW MODERN BASIC FOR MEN

After 10 years of deconstructing shirts, countless samples, and speaking with people about what they wear — finally — the BASIK SHIRT. You'll notice that our logo mark has five dots, they represent the 5 essential elements of a modern man's wardrobe — the BASIK SHIRT is element one, and with your help, we'll have four more BASIK elements to come.

Where are we exactly with the Basik Shirt?

  • Final samples have been completed
  • All of the fabric, buttons, labels, and packaging have been sourced
  • Working relationship with experienced U.S. factory has been established
  • Just need funding for the first production run

Project Schedule

  • June 3  Campaign is funded (with your help)
  • June 4 - 10  You choose the color and size of your shirt(s)
  • August  Custom buttons, labels, and packaging arrive
  • September  Custom fabric is completed
  • October - November  Shirts will be cut, sewn, and packaged
  • December  Shirts will be shipped to you (we'll provide you tracking info)

Limited Edition Gray Basik T-Shirt

Super soft cotton blend. Designed + printed in my hometown of Atlanta. Scott is wearing size M.
Super soft cotton blend. Designed + printed in my hometown of Atlanta. Scott is wearing size M.

Risks and challenges

WE ARE A STARTUP COMPANY LAUNCHING A NEW PRODUCT
I have many years of industry experience and have lead the successful development, production, and distribution of three fashion labels. Our partner factory has been making men's shirts for over 50 years.

QUALITY CONTROL
There are two levels of quality control:
- Production Manager will inspect every inch of every shirt
- I will inspect every measurement, thread, and button on every shirt

UNFORSEEABLE PRODUCTION DELAY(S)
The estimated delivery for the shirts is six months (December), but there is a one month cushion built into that number. Based on the factory's capacity, the previous sample runs of the BASIK SHIRT, and the factory's standard timeline on a small order, we could deliver your reward as early as November.

MORE SUPPORT/DEMAND THAN WE EXPECTED
In apparel manufacturing, the higher the volume, the more any standard production risks (such as miscommunication, quality control, and delivery times) are minimized. The more pieces we order, the more of a priority the BASIK SHIRT becomes for the factory. Our factory makes thousands of shirts per month, capacity won't be an issue.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    BASIK SUPPORTER: You'll get an email expressing my gratitude. Also, I’ll keep you updated on all of our progress.

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  2. Select this reward

    Pledge $20 or more About $20

    BASIK TEE: You'll get the limited edition Gray Basik T-Shirt. It's a super soft cotton blend designed + printed in my hometown of Atlanta. Sized S-XXL. Retail value of $45.

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    8 backers
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  3. Select this reward

    Pledge $89 or more About $89

    EARLY BIRD (special offer for first 225 backers): You'll get the Basik Shirt — your choice of white or black. You'll also get the limited edition Gray Basik T-Shirt. Sized S-XXL. Total retail value of $240.

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  4. Select this reward

    Pledge $98 or more About $98

    ONE WHITE BASIK SHIRT: You'll also get the limited edition Gray Basik T-Shirt. Sized S-XXL. Total retail value of $240.

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    5 backers
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  5. Select this reward

    Pledge $98 or more About $98

    ONE BLACK BASIK SHIRT: You'll also get the limited edition Gray Basik T-Shirt . Sized S-XXL. Total retail value of $240.

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    2 backers
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  6. Select this reward

    Pledge $178 or more About $178

    BASIK DUO: You'll get 2 Basik Shirts — your choice of white and/or black. You'll also get the limited edition Gray Basik T-Shirt. Sized S-XXL. Total retail value of $435.

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Funding period

- (33 days)