I promised one final update with information about Bhaloidam's financials. And now, thanks to pressure from the US government to participate in something called "taxes" by an April 15th deadline, I have all the data I need to do so!
Most of what I have for you is in handy charts, starting with charts from our Kickstarter dashboard. Let's start with our funding graph.
See that sudden surge on October 25th? That Thursday morning Rachel and I woke up, looked at each other, and said, "We're not going to make it and that's okay." That's the morning that inspired my post, Every Kickstarter A Success. That's the morning that causes me to shake my head in disappointment when people abandon their Kickstarter projects with several weeks left to their deadline. Because that's the morning that the excitement began. That's the morning that turned everything around for us. Incredible.
Next up is a chart that will be of most interest to people running - or planning to run - their own Kickstarter project. The percentage of backers who came from external links rather than finding the project via Kickstarter itself.
As you can see - the vast majority of pledges came from external efforts. And although these charts were implemented after Bhaloidam's project was funded, I suspect those internal pledges mostly came about when we were the Project of the Day on Friday the 26th. The full version of this chart includes the referral links, which is very helpful information to have.
Next, some revealing information about project videos.
My video was 2 minutes and 42 seconds long and less than half of the viewers played it to completion. I'll let you extrapolate your own conclusions from that.
The final Kickstarter-provided chart is hardly surprising.
The most popular reward was the $45 Skein Pack. This was the target reward I referred to in my post, A Strategy for Kickstarter Rewards. All of my calculations for shipping costs, etc, were based around this reward.
And finally, here's the chart I created for how the money we brought in was spent.
The missing percentages there are Backer Reward Extras - 5.5% and Mailing Supplies - 1.6%. Backer fulfillment, by the way, means postage. We spent nearly 16% of our take mailing product to backers.
Our funding goal was $27,900. The amount pledged was 112.35% of that, or $31,346.00. The amount Kickstarter was actually able to collect was $31,203, or 111.84%.* That shortfall of $142.84 didn't harm us because we were careful about our math, but I have heard of projects where the shortfall caused them to bring in less than their original goal.
It should also be noted that we haven't spent about $235 of that Backer Reward Extras slice. There are still backers waiting on posters, a few replacement Weaver Thimbles that got crushed in the mail, and replacement custom pawns - all of which will cost us a bit more than $235. Replacing the pawns is my choice, however, as I didn't like how the first batch turned out. Regardless - if you're one of those backers, I appreciate your patience! I should be on track to get those all out to you in mid-April.
So there you have it. 50% careful planning and 50% good fortune means that every dime we collected has gone (will soon go) to fulfilling the Kickstarter promises. Any profit we make will come from the pallets of Bhaloidam that, thanks to the generosity and enthusiasm of our backers, we have in storage looking for homes.**
* Obviously, that's the total you should use if you want to figure out how much money those percentages represent.
** Speaking of which, if you'd like to see Bhaloidam on the shelves of your friendly local game store, tell them they can order skein packs at wholesale pricing from Indie Press Revolution!