About

As stated in the video, "Fourteen" is an 8x10, soft cover, coptic bound art book. The book will be hand bound, and limited edition, with a laser cut cover. Currently the edition is set to 114, with 100 copies for the public and 14 copies for the artists. Upon reaching the goal, a stretch goal will be implemented for an additional 100 copies for the public and so on. 

The book will be printed locally at GHP media in New Haven CT. You can see their website here – http://www.ghpmedia.com/

There are 14 artists within the book each holding their own signature

Marwane Pallas
http://www.marwanepallas.com/
Marcus Bitsch
http://www.marcusmb.com/
Luca Bortolato
http://www.lucabortolato.com/
Silvia Grav
http://www.silviagrav.berta.me/
Kylli Sparre
http://www.sparrek.org/
Sean Mundy
https://www.facebook.com/seanmundyphotography
Dara Scully
http://cargocollective.com/darascully
Ben Zank
http://www.benzank.com/
Moritz Aust
http://www.moritzaust.com/
Peter Jamus 
http://peterjamus.com
Molly Strohl
http://www.mollystrohlphotography.com/
Noell Ozvald
https://www.flickr.com/photos/noellosvald/
Ibai Acevedo
http://ibaiacevedo.com/
David Talley
http://www.davidtalley.io/


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The book's concept plays off the number 14 and its relation to the year 2014. The design of the book, and more specifically the black squares motif, plays off the idea of internet picture thumbnails. Unfortunately flickr has recently updated the design of their site, so the relationship between the site and the motif can no longer be seen to its full effect. Although, for those who can recall the original flickr layout, that is now nostalgic to many of the curated artists, you will remember the thumbnails in a very similar spaced out grid. Lastly, the decision was made to instead of minimize the photographs placed inside these black squares, as thumbnails traditionally do, instead let them act as a window to the image behind. This design choice acts as my touch as a part of the conceptual and surrealistic theme flowing throughout many of the artists' signatures. 

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The funds will be broken down as the following:
$3,050 – Printing of book
$300 – Hiring cinematographer for Kickstarter video
$90 – Cinematographer's bus tickets
$60 – Gas (additional transportation)
$90 – Licensing type
     ^$30 – Univers 55 Roman
     ^$30 – Univers 55 Roman Oblique
     ^$30 – Univers 65 Bold
$420 – Rewards
     ^$120 – Moo Lux (thank you) Postcards
          ^^$30 – Postcard design 1
          ^^$30 – Postcard design 2
          ^^$30 – Postcard design 3
          ^^$30 – Postcard design 4
     ^$80 – Blank "Fruit of the Loom" Tees for screen printing
     ^$20 – Screen printing ink
     ^$200 – Limited edition prints
          ^^$50 – Print design 1
          ^^$50 – Print design 2
          ^^$50 – Print design 3
          ^^$50 – Print Design 4
$40 – Binding materials 
$450 – Shipping (books to the artists) and Kickstarter fees

—————————
$4,500 – TOTAL

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Online thank you– This is the most basic reward and can be achieved with as little as $1. For all who decide to back this project, your names will be thanked on sites such as behance upon project completion. This reward end at $5 and then turns into the "Producer's note"

Lux postcard – A non flexible "lux" postcard by Moo as a thank you will be sent to you in the mail. Your postcard will be selected at random from the four designs promoting the project. Each postcard will be shipped without an exterior envelope allowing the mailing process to have its effect, making this postcard an archive of both the project and the process of being a postcard itself. 

Producers' note – A step up from being thanked online, all backers who donate $15 or more will have their name added to the list of producers in the end matter of the book. 

T Shirt – A promotional t-shirt for the book, printed on a white "Fruit of the Loom". The design will be screenprinted, continuing the handmade aesthetic, using two colors.

Print #1 (Marwane Pallas) – 8x10 collaged design print, edition of 14. Copies 1-10 of the 14 prints will be available under this reward, copies 11-13 will be left for the book+print combo and copy 14 for the book+print+t-shirt combo. Each print will consist of a 8x10 white stock, laser cut with "Fourteen" motif to show the image beneath. This will give the print a tactile feel like the book's cover and continues the conceptual theme, more specifically the window aesthetic, used throughout the book. 

Print #2 (Moritz Aust) – 8x10 collaged design print, edition of 14. Copies 1-10 of the 14 prints will be available under this reward, copies 11-13 will be left for the book+print combo and copy 14 for the book+print+t-shirt combo. Each print will consist of a 8x10 white stock, laser cut with "Fourteen" motif to show the image beneath. This will give the print a tactile feel like the book's cover and continues the conceptual theme, more specifically the window aesthetic, used throughout the book. 


Print #3 (Noell Oszvald) – 8x10 collaged design print, edition of 14. Copies 1-10 of the 14 prints will be available under this reward, copies 11-13 will be left for the book+print combo and copy 14 for the book+print+t-shirt combo. Each print will consist of a 8x10 white stock, laser cut with "Fourteen" motif to show the image beneath. This will give the print a tactile feel like the book's cover and continues the conceptual theme, more specifically the window aesthetic, used throughout the book. 


Print #4 (Molly Strohl) – 8x10 collaged design print, edition of 14. Copies 1-10 of the 14 prints will be available under this reward, copies 11-13 will be left for the book+print combo and copy 14 for the book+print+t-shirt combo. Each print will consist of a 8x10 white stock, laser cut with "Fourteen" motif to show the image beneath. This will give the print a tactile feel like the book's cover and continues the conceptual theme, more specifically the window aesthetic, used throughout the book. 

Fourteen Fans – Fairly self explanatory. Be one of the 14 backers to catch this reward before its all gone! 

The Book – With the specs described earlier you will receive an 8x10, hand bound, limited edition copy of "Fourteen". Be sure to look in the back for your name as a producer of the book! 

Combo Pack #1 – A limited edition copy of "Fourteen" along with a screen printed t-shirt

Combo Pack #2 – A limited edition copy of "Fourteen" along with a limited edition design print chosen at random from the four designs. As stated earlier, there will be 14 copies made of each print. Of each design, copies 1-10 will be devoted to the individual reward and copie 14 for combo #3. That leaves copies 11-13 of each print for this reward, allowing for a total of 12 backers. 

Combo Pack #3– A limited edition copy of "Fourteen" along with both a screen printed t-shirt and limited edition print. Print number 14 of each design will be available under this reward, allowing for a total of 4 backers. Choice of print will be first come first serve.

Production assistant – Come visit me here in CT at my home/studio for a crash course in design and bookmaking! Our time spent together will consist of binding your very own limited edition copy of Fourteen, learning how to screen print/making your own t-shirt, and laser cutting/making your own print. Lodging will be provided here at my home, although traveling will need to be provided by the backer. 

Risks and challenges

The largest challenge when tackling this project will most definitely be time. Binding the initial dummy copy alone took roughly 2.5 hours. Although it would be natural for this number to decrease as the binding of the edition goes on, it is still evident that this project will be very time consuming. Fortunately I act as the perfect solution to this dilemma. Originally starting this project as a senior thesis, as of December I am now a graduate and eager to invest as much time necessary into the production of this book. Freshly out of school this project has my undivided attention with the hopes of acting as a strong piece under my wing upon that inevitable hunt for a job.

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Funding period

- (30 days)