The C77 Design Daily: A Printervention
The C77 Design Daily: A Printervention
A tabloid newspaper covering design, written and designed live, then delivered across NYC each morning during four days in May.
A tabloid newspaper covering design, written and designed live, then delivered across NYC each morning during four days in May. Read more
About this project
Get a "Web is Dead" T-shirt at the $25 pledge level! We are limiting the run to 200, so act now!
The C77 Design Daily. A brand new publication, to be created, printed and distributed every day for four days in New York City, covering the design events and exhibitions happening in the city in the middle of May during the citywide design celebration now called NYCxDesign. 16 full-color pages of archival quality, tabloid-sized newsprint, reported and assembled each evening and printed overnight, then distributed across 20 different venue via truck, tricycle and wire newspaper racks, not to mention honest-to-goodness newsies.
As always, we hope to bring you the very best of NYCxDesign, from the myriad events and exhibitions showcasing designers and projects from the world over to lesser-known corners of the city we call home.
Core77 is probably the oldest Internet magazine, publishing continuously on the web since February of 1995, back when we were students at Brooklyn’s Pratt Institute. We’ve had our share of adventures online and off in the past 19 years, but we've never tried anything quite like this.
While we'd love to crank out 16 pages worth of original reporting and content every day, the reality is that the newspapers (and yes, tabloids) that the C77 Design Daily is modeled on operate on various lead times, so a substantial proportion of the content will, in fact, be prepared in advance. This includes the in-depth feature stories, organizer/curator profiles and studio visits that anchor the publication, as well as some of the fun stuff like crosswords, Ask Ayse, etc.
That said, the balance of the content—the really juicy, of-the-moment stuff—will be reported within 24 hours, and you can expect each issue of the C77DD to include the kind of real-time, finger-on-the-pulse, [insert cliché here] event coverage that predates Twitter by centuries.
Hit us up at #C77DD for news and tips, and tag us for a chance to have your Instagram pics published in the Daily!
Every morning from Friday, May 16 – Monday, May 19, we will be delivering bundled papers to major venues—ICFF, WantedDesign, Sight Unseen OFFSITE and Industry City—where visitors will also have the chance to get their daily news from real, live newsies. We have also identified ~20 additional distribution points throughout the city—visitors are advised to look out for our custom CMYK newspaper racks and encouraged to visit our pop-up Reading Rooms in Lower Manhattan:
- Rapha Cycle Club - 64 Gansevoort St., New York, NY 10014
- INTRO/NY - 201 Mulberry St., New York, NY 10012
- Project Manager: Jennifer Krichels (jenniferkrichels.com)
- Design: Studio Lin (studiolin.org)
- Editor: Ray Hu
- Senior Editors: Mason Currey (masoncurrey.com), N. Rain Noe
- Correspondents: Ali Morris, Erika Rae Owen, Kat Bauman
- Photographers: Alex Welsh (alexwelsh.com), Glen Taylor, Jeff Enlow (enlowphotos.com)
- Photo Editor: Joseph Gonzalez
- Illustrations: Craighton Berman (fueledbycoffee.com), Andy Rementer (andyrementer.com)
- Contributors: Ayse Birsel, Nick Foster, Anne Quito, Ian Volner, Kristen Wentrcek, more
A PDFversion of the Design Daily delivered to your email inbox for the duration of its 4 day run.
A real-life bumper sticker, PLUS THE ABOVE ITEMS; PDFversion delivered by email.
A custom tote bag containing a complete set of newspapers from the four day run of the Design Daily. Four separate 16 page tabloids, PLUS THE ABOVE ITEMS; a bumper sticker, a PDF version delivered by email.
A C77 Design Daily T-shirt, AND the "Web is Dead" poster (only available on this pledge level!) PLUS THE ABOVE ITEMS; a custom tote bag containing a complete set of newspapers, a bumper sticker, and a PDF version delivered by email.
"Your Name in Print" - Your name or company on our Supporter page, specially type-set and printed in the Saturday edition of the Design Daily, PLUS THE ABOVE ITEMS; a t-shirt, a custom tote bag containing a complete set of newspapers, a bumper sticker, and a PDF version delivered by email.
"Yard Sale" - Get one of the two special edition Emergency Benches custom designed by Jamie Wolfond for our reading rooms, PLUS THE ABOVE ITEMS; your name in print, a t-shirt, a custom tote bag containing a complete set of newspapers, a bumper sticker, and a PDF version delivered by email.
"Keep the Presses Rolling" - Bring the team back together for a special edition of the Design Daily - on the occasion of your choosing, resulting in an edition of 2000 full color 16-page tabloids, PLUS THESE ITEMS; your name in print, a t-shirt, a custom tote bag containing a complete set of newspapers, a bumper sticker, and a PDF version delivered by email.
Linco Printing footage courtesy of MOOD Music & Food
Risks and challenges
The risks mainly concern the daily production schedule. Will we be able to coordinate efforts across multiple venues, a roster of a half dozen correspondents and photographers, various types of content and reporting, all prepped for layout and printing on schedule every night?
How will press checks go? Will the newsies show up on time? Will it be raining? What if there's traffic? Will everyone who wants to get their hands on a copy be able to do so?
We anticipate and relish these risks and challenges: the C77 Design Daily wouldn't be worth doing otherwise. We are confident that we have planned for these worst-case scenarios: extra staff, multi-modal transportation, producing more content than we can publish (including preparing backup content in advance) and equipping ourselves for inclement weather.Learn about accountability on Kickstarter
There have been a few questions about our distribution strategy. We will distribute 4,000 copies of the C77 Design Daily per day at design venues throughout New York City on each of the following days: Friday, May 16 / Saturday, May 17 / Sunday, May 18 / Monday, May 19.
We can increase the print run as needed to fulfill Kickstarter rewards, which will be tentatively be shipped by June—i.e. we will have ALL of the copies of the C77 Design Daily in hand by May 19.
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