The world is in danger - floods, droughts, rising sea levels - and needs a superhero to inspire kids to take action on climate change. That superhero is the Green Ninja!
In Spring 2013, production will begin on the “Green Ninja Show” - a 16-episode series hosted on YouTube and aimed at upper elementary to middle school children, their teachers, and parents. The goal of the program is to help educate kids about climate change and give them the tools and inspiration to do something about it.
The Challenge: Over the last year, the Green Ninja has grown in popularity around the San Francisco Bay Area through films, live appearances, and teacher professional development workshops. At present, we have over 500,000 views of Green Ninja educational films on our GreenNinjaTV YouTube channel. However, one of the challenges we face in making the next big jump towards national and international recognition is the ability to produce regular content. Teachers and their students love our content, but they want more.
The Solution: We designed the Green Ninja Show, a variety program hosted by the Green Ninja, which blends existing films and animations with experiments, skits, and interviews. The Green Ninja Show will explore climate and energy topics in a quirky and humorous manner, in the spirit of our hero Bill Nye the Science Guy. This model will allow us to produce content more quickly and thus deliver a weekly program on our YouTube channel. Through existing partnerships with educators, each episode of the Green Ninja Show will have curriculum that teachers can use in their classrooms to teach science and math topics and fulfill the next generation science standards.
The show will build on the great success of previous films such as Footprint Renovation.
The Green Ninja Show will be directed by Professor David Chai (http://www.houseofchai.net/), a superstar animator/educator and twice nominated Annie Award winner for Best Short Subject. San Jose State University (SJSU) students will write and produce the show under David's guidance and in partnership with Spartan Film Studios. Faculty and students from the College of Science and the College of Education will ensure effective science and educational content.
The Green Ninja Show will be developed and written in February 2013, with filming to start in March and the show to launch at the end of May.
The funding we are asking for will enable us to pay for the studio staff and equipment rental, develop the studio set, hire students for specific highly skilled roles, and hire a social media architect to help design the social marketing and publicity campaign to build our subscriber base for the show.
Risks and challenges
I expect that our primary challenge will be in producing the planned 16 episodes within a single semester. Although we've made short films before, we've never attempted a project this ambitious before. In preparation, I've put together a fantastic team of faculty and students to lead this effort, and we've built in what I think is a good time buffer to account for some delays. Based on our prior track record of making films, I am very confident that we will complete the project. Should we run into delays, I will email our supporters to explain the situation and to notify them of any updates in the delivery schedule.
We are as committed to this project as we are to making the world a better place - it's got to happen!Learn about accountability on Kickstarter
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