Thank you for this question! Technically you can only pledge once from your Kickstarter account. However, you can increase your pledge by any amount you wish; if you want to pledge for two $35 level rewards, for example, you could increase your pledge amount to a total of $70. Instructions on how to increase your pledge are below:
To change your pledge amount, visit the project page and click the “Manage your pledge" button that appears next to your pledge amount and then select "Change your pledge" on the following page.
From here, you’ll be able to adjust your pledge amount or choose a new reward tier you'd like to pledge for and your pledge amount will update automatically. If you don't want to receive a reward, select "Make a pledge without a reward" and enter your new pledge amount.
Alternatively, you may change your pledge amount within the reward tier modal.
Note that you are not adding to your existing pledge; the amount you enter will be the total amount collected if the project is successfully funded.