Postal Inspector VS. Zombies
Dead Town: Special Delivery is a choice book (that is a book with decision points and branching stories) that follows US Postal Inspector Tony Fitzgerald as he tracks down a dangerous cell of bioterrorists. Defeating one threat only leads Tony into increasing danger as the paramilitary forces of the Federal Epidemic Containment Agency (FECA) quarantine the city. Trapped in the city with a legion of cannibalistic infected, can you guide Tony to safety, using his unique skills? Can you unravel the mysteries of Dead Town? People will get eaten and it’s up to you to help Tony avoid that fate!
Dead Town: Special Delivery is being written by Benjamin Spurlock and is based on COO-Interactive Entertainment’s interactive theater show “Dead Town”. Dead Town delivers all of the thrills fans of the zombie genre expect, with new and original settings, villains and stories.
DT: Special Delivery’s Tony is not the typical action hero. While he is a trained federal law enforcement officer, he is an expert in computer forensics and relatively new to his job in the “Silent Service”. His background and abilities give Special Delivery opportunities for investigative narratives in addition to all the violence and gore fans expect.
About COO-Interactive Entertainment and Dead Town.
COO-IE has been designing and running live interactive entertainment for over 10 years. Dead Town is the first COO-IE event to utilize the Modular Adventure System, a computer run engine which adjusts and alters the event stories in response to audience decisions. Audiences across the country have participated in Dead Town events since its launch in May of 2011.
Why Kickstarter? Where’s the money going?
This book was already well underway before we decided to do a Kickstarter for it. The decision was made for a number of reasons. With a nonlinear story like a choice book it’s easy to add customized content after starting. We don’t operate on a large budget, so freeing up the print costs upfront not only makes life easier, but allows us to expand the book with content that might have otherwise been cut. But the biggest reason is that as an interactive entertainment company, we live very closely to our audiences; we look to our fans with every decision we make. It makes sense for us to include you guys in on a project like this book. And if we manage to make some new fans in the process, that’s a double win!
Also, rewards are awesome and we have some great Dead Town stretch rewards planned. Once we hit our goal, every backer at Survivor level or higher will receive every stretch reward unlocked.
The masked mercenaries of the Federal Epidemic Containment Agency have the city under lock down. A valiant Postal Inspector takes a stand against them, while avoiding hordes of the ravenous walking dead. All the action and gore you expect, with the investigation and science not normally a part of zombie tales. A book where you chose the outcome, which will take you back to your childhood, but written with the mature reader in mind. What else can we say? How about this. Dead Town: Special Delivery has achievements. Mark them down in the back of the book as you unlock them. Does any other interactive book, prominently featuring both a post office and zombies offer achievements?
Photos of the rewards will be updated as the Kickstarter Progresses
Risks and challenges
The fear is that we will vanish into the night without giving you any of your zombie swag. I get that. COOIE is a small company, but we've been on the convention circuit for over a decade. We've never broken a contract and to be perfectly honest, reputation is everything when it comes to booking new events and maintaining established ones.
As for this book specifically: We''ve got a talented writer finished with much of the book and working on the rest currently, a story editor with experience on interactive narratives, an experienced typesetter who doubles as a professional copy editor and a printer lined up. The photoshoots for the art are either done or scheduled. We already produce and sell most of the nonbook items which are listed under the rewards.
We are dreaming big, but not in the entry level sort of way. The foundation for this book has been laid. This is a way for us to make it bigger and better, and if we can through in some of the Dead Town swag we already sell (at a huge discount!) then it's a win-win for everyone!Learn about accountability on Kickstarter
We want to go all out with stretch rewards. That's where we're really going to be able to get everyone some great swag. The way we're structuring them is that every stretch reward will be between 200$-1000$, and we will list three at a time. Generally 2 lower value ones and one higher value one. Once those are met, we'll list three more.
Some examples on the list, to get a feel for what we've got lined up.
Posters. Minicomics. Essays. Guides. Patches. MP3 downloads of 'in setting pirate radio broadcasts' which tie in to the story. Art prints from guest artists. And post cards. How could we not have some post cards available for DT: Special Delivery backers?
How will you be able to release a lot of stretch rewards if you give them to everyone who backs at the 20$ level?
Dead Town is more than just this one book. COO-IE has been working on the Dead Town setting for nearly 3 years. We have all sorts of art, back story, half finished pieces of projects just sitting here waiting for a good way to release them to people. In addition, we already own and operate a workshop which produces most of the merchandise we sell. So there is no middle man between us and the production of the stretch rewards.
Our company takes a long view of financial success. We're not looking to make a great deal of money on this project, we want to get cool products into the hands of Dead Town fans (especially fans who don't know they're fans just yet.) We've learned that if we take care of our fans, that every thing else falls into line.
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