Continew reuses leather seat covers and leather scraps from the interiors of cars and turns them into new products such as bags! Our sleek and luxurious backpack is also future-friendly, as it has been upcycled (upgraded & recycled) and aligns with our environmental mission.
We at Continew spent 455 days researching the process of upcycling and have been able to complete the six steps in the upcycling process: collecting, cleaning, drying, ironing, and categorizing. Many objects go to waste, but Continew seeks to create a new value from the items that have aged so that they don’t become trash.
Many objects go to waste, but Continew seeks to create a new value from the items that have aged so that they don’t become trash.
Our backpack is made of high-quality upcycled leather. You might question what the quality is like with leather that is derived from vehicles nearing the end of their lifecycles, but we can ensure you that leather comes from superior cars and only the finest and preserved parts are used. Not only that, but with the leather we use, we can continue to save the environment. The leather from car seats also comes with benefits, as it can withstand high heat, as well as cold and moist weather. The leather is also durable and won’t be hindered by external forces or friction.
Our main mission is to promote usability. We have worked to incorporate the lifestyles of our users into the design of our bags. Our design values comfort and has the ability to comfortably fit different bodies, all while preventing your content from damage or breakage.
Risks and challenges
Continew has collaborated with Kia Motors and World Leading Electric Motor Company in the U.S. to mass produce our product. Due to our supporters and our partnerships, we are confident that we will be able to execute production and delivery smoothly and on time.
We believe that the design and quality of our products are suitable for fashion exhibitions and demonstrate our mission for eco-friendly production.
Environment, design, craftsmanship, high-end quality is the core of our philosophy, and we want to uphold these values with each backpack that we make.
Continew was born from the collaborative efforts of upcycling fashion and bag-making experts.
Because Continew’s leather product are made of upcycled car leather seat covers, the leather colour may slightly vary and wear differently from bag to bag.
From our professional experience, we promise to produce our products and deliver them on time. Through our products, we hope you will learn more about upcycling and the value of it. Through our manufacturing and delivery process, we want to ensure that we will stay in communication with our backers and send out timely updates.
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