The Cone of Shame Series
How do you feel when you see a dog wearing a cone? Usually the image elicits feelings of sadness, of hilarity, and of shame. I have spent the last two years photographing dogs wearing cones for my Cone of Shame project, with the goal of promoting rescue dogs and highlighting their need for funds for medical treatments. There are 1.6 million dogs waiting to be rescued every year in America, and many of them have urgent medical needs. I wanted to take the traditionally sad image of a dog wearing an elizabethan collar and turn it upside down with this series. The images are meant to make these dogs look majestic, proud, and beautiful. They should remind you that each of these dogs has overcome something to emerge as the wonderful creatures that they are.
How were these images made?
I worked with stylist Marie-Yan Morvan to conceive and create specific cones and backdrops for each of the dogs in this series. There were a lot of challenges in putting abstract cones on dogs. I would come up with an inspiration image or object (for example, a sea urchin), and then I would brainstorm with Marie-Yan how we could execute this. We had to make sure the cones were not too heavy and that they would be easy to take on and off. Safety was always our top concern, so above all we had to make sure what we were creating would be safe for each dog (non-toxic, not made of a food they are allergic to, etc.) We knew that dogs would not like weird noises, so we had to be conscious of using quiet materials. As with any dog project, the scale of the dogs was always something to consider, and we often made multiple cones for each dog to make sure the sizing, shape or overall concept would work. After many shoots and many wonderful dog models, I am really happy and so proud of the series we have to share with you!
The Cone of Shame Notecard Set
This is where you enter the picture. The funds raised with this Kickstarter project will allow me to print the Cone of Shame images as a pull-out notecard set that you can take home and share with your friends and family. They also make a perfect gift for the dog lover you know. The goal of this project is to help raise awareness for rescue dogs who have urgent medical needs. This Kickstarter will fund the first run printing of the notecards. All future proceeds from the notecards will be donated to Animal Haven's Recovery Road Fund. Animal Haven is a no kill shelter based in NYC, and their Recovery Road Fund specifically helps pups with extreme medical conditions get the treatments they need.
These notecards and limited edition rewards will only be available if the project makes its minimum goal, so I need your help and support!
Each notecard set will feature twelve 5x7 inch notecards with a wraparound cover and embossed logo. The notecards will be printed on a beautiful extra thick (400 gsm) uncoated card stock that is environmentally friendly, age resistant, and designed for offset printing.
Limited Edition Rewards
The Cone of Shame Team
- Winnie Au (Photographer & Creative Director) - Winnie is a New York-based photographer of people, food, dogs, and the spaces where these things live. Her clients include Coca Cola, Google, Facebook, Purina, Elle, Architectural Digest, Bon Appetit, Refinery 29, and the New York Times. Her work has won numerous awards, including American Photography, PDN Photo Annual, and Communication Arts Annual. Her Cone of Shame series is currently exhibiting around the USA & Canada in the Fence 2018/2019. Winnie loves mac and cheese, bicycles, french-pressed coffee, being outside when it's not allergy season, houseboats, her basset hound Clementine, and all the dogs of the world. She has previously funded and published a dog portrait book named Canine Chronicles through Kickstarter.
- Marta Roca (Designer) - Marta Roca is the graphic designer for this project and is also the award-winning editor in chief of dog & culture magazine Four & Sons. Roca is forever amazed by the strange and wonderful bond between dogs and humans. Marta loves black and white and everything typographic. If she was a dog, she would definitely be a Dalmatian. And if someone had the courage to do a biopic about her, Woody Allen would probably take on the title role.
- Marie-Yan Morvan (Stylist, Creator of Cones) - Marie-Yan, born and raised in Paris, is an art director and a designer who creates props, environments and costumes. She takes inspiration from both the fantastical and the mundane. Every object, character and set are transformed into immersive and original environments, drawing people into worlds outside their own.
What will the funds go towards?
Your donations will fund the following:
- Printing Costs
- Shipping & Handling Costs
- Assistant fees to help with compilation of rewards and shipping
- Limited Edition Reward Costs
- An Exhibit in NYC/Pet Adoption Event with Animal Haven
- Kickstarter Fee
Risks and challenges
I am working with award-winning designer and Four & Sons editor-in-chief Marta Roca to design and print this set of notecards for you. The photo shoots have already been executed, and the design of the cards has been finalized. Our final step is to make decisions on paper stocks, order proofs, and put in our print order, which is where you come in! This project will only come to fruition if it is fully funded, so please make sure we can make these notecards a reality and help raise awareness for rescue dogs who need surgeries around the world! If we raise funds beyond our goal, they will go towards funding exhibits and pet adoption events around the country.Learn about accountability on Kickstarter
- (30 days)