About this project
They're soft, they're silky, they're amazing, and they're here! We're proud to claim the title for World's Most Comfortable Tee:
They're built using our signature Modal fabric blend, a sustainable beech-wood derived rayon made of microfibers. It's twice as soft and breathable as cotton, making it the perfect fabric for body-hugging apparel.
Whether for a night out, as an undershirt, working out or lounging, their versatility shines thanks to the blissful 92% Modal and 8% Elastane blend.
With a 190gsm fabric weight, they're light, robust, and higher quality than any other shirt in your closet or department store. They're also half of price!
Colors and Styles
We're introducing the Bliss Modal Shirts in Tee form in three colors: Monaco Blue, Jet Black, and Bright White in both Crew and V-Neck variations in sizes S, M, L, XL, & 2XL. Model wears Medium.
Normal fit on the snug side. Choose between a soft snug fit under your regular size, or a looser fit with a larger size. Model wears Medium.
How do I get them?
It's easy. You have 2 options:
Option 1 - Underwear + Tees: Add $20 to your underwear pledge for each shirt that you want (no extra shipping).
Option 2 - Tees Only: Choose any of the new pledge level with tees.
These bad boys go from $34 to $60 at department stores, but you'll have the chance to get them for a special introductory price of $20 on Kickstarter. You can add as many as you want! There are no extra shipping charges involved when combined with your pledge for underwear. You can choose your color, size, and style when we send out your Backerkit order form. This will have your credit automatically reflected and you'll have the chance to pick your variations then. If your size doesn't fit as expected, we'll honor all size exchange requests, no questions asked, free of charge. We're already manufacturing them, which means they'll ship alongside your underwear in the same package this March.
Introducing the ultimate interpretation of the word comfort: the Bliss collection by The Comfortable Boxers Co.
Our new collection improves upon our previous boxer briefs through tons of new features and under-the-hood improvements, including an even softer modal fabric, a tagless design, a modal covered waistband, and a brand new fly.
The best part? With the Bliss collection, you'll be looking your best.
We've combined the finest in business technology, design styles, textiles, and machinery to bring you the best underwear experience of your life.
Since modal fabric adapts to your body type, there will never be any tightness or discomfort. Carefully designed with the masculine body in mind, our underwear are custom made just for you.
We've prepared two comfortable styles for our Bliss collection. Our boxer briefs run longer down the leg whereas the trunks run short. Choose your own underwear style or get some of each for the best of both worlds.
We also have brand new colors available for the Bliss collection! We've improved our standard Gray and Monaco Blue, and we've added Bright White, Malibu Blue, and Royal Purple options.
All colors are now unlocked! You'll have the chance to select your color after the campaign ends. You can also mix and match between boxer briefs, trunks, and all available colors!
"Underwear" and "innovation" are two words rarely used in the same sentence, but we can honestly say that we're proud to be leaders of true underwear innovation. Here are a few of the improvements we've made to our underwear:
We've re-invented the pouch by removing the maze that is the vertical fly. Instead, we've turned it on its side. Two overlapping flaps that make it easy to use in any scenario.
At last, you can have both easy access and a sleek appearance.
The waistband features a silky-smooth modal fabric wrap, absolutely no tags, and no distracting design elements or branding.
Waistband elasticity is precisely fabricated and measured for a soft feel and snugness to keep your boxers in place. We then wrap the waistband in modal fabric for the ultimate underwear experience.
This contemporary look not only pleases the eye, but also drastically improves comfort by covering the waistband in the same amazing modal fabric that covers the entire underwear.
And since the waistband is tagless, you won't suffer from that itch that accompanies the ill-placed tag on the back of the waistband. Instead, we've printed the information on the rear inner side of the underwear.
Our underwear is made with 92% modal fabric, an eco-friendly microfiber that enfolds the body in a light embrace. Modal is smooth, soft, and breathable, and its luscious texture feels similar to silk. It’s cool to the touch, super absorbent, and resistant to shrinkage and fading. In short, it’s the perfect microfiber fabric for body-hugging underwear.
We wanted to create the softest pair of underwear in existence. When it comes to underwear, we know that softness is the most important factor, and we’ve found modal to be the softest fabric available. The more modal fabric that’s present, the softer the underwear. So we've improved the fabric by adding 20% more modal than our previous ridiculously comfortable underwear, making softness the key characteristic.
Measurements show that modal is twice as soft as cotton. It's also 50% more water absorbent, doesn't shrink, and doesn't fade.
The softness of modal was measured according to the Kawabata Evaluation Systems for Fabrics in Japan.
We blend 92% modal with 8% elastane for a snug fit that you’ll love. These underwear are designed to contour to your body without any pressure points. They provide both a lush feel and a perfect fit, making them the most comfortable pair of underwear ever.
This unique blend gives our underwear amazing contour properties that allows it to mold seamlessly to your body type. Unlike other underwear, our boxer briefs adapt to your physique for maximum comfort.
Quality underwear requires quality engineering, so we partnered with the finest craftsmen and fabric engineering experts with years of experience refining high-grade materials.
We've paid particularly close attention to the stitching and fabric durability. We've also implemented a new, more robust stitching method that maintains softness. And our new, more durable fabric allows for greater longevity.
We worked closely with the manufacturing facility every step of the way to carry out our vision and transform it into a reality.
When we claim the world's most comfortable underwear title, we better pay close attention to every detail. Stitching is an aspect often overlooked by underwear makers. The underlying problem with traditional stitching is that it falls apart. The logical solution to this is to make a more robust knit. However, this requires more surface area with the use of a wider stitching pattern and stiffer threads. Today's premium underwear companies stop right there. This brings about a new problem: the itch. We weren't satisfied with this, so we worked through multiple prototypes until we reached the level of comfort you'd expect from us. After careful testing, we implemented an idea borrowed from techniques used in premium winter clothing that use 'fluffy' thread instead of traditional hard thread, woven to minimize space between each strand. This is the result:
Not only is the difference visible, but the feeling is completely new and isn't seen in undergarments. It's a complex method that requires careful crafting, and you'll have the chance to feel this with our new Bliss Collection.
In our search for great underwear, we found two categories: Cheaply priced and cheaply made, or premium quality with premium pricing. We didn't like either, so created a third category: quality underwear at an affordable price.
To do so, we cut out all the middlemen and storefronts, excess spending that companies typically suffer from. We go straight to the source and obtain the world’s finest fabrics. We partner with the same suppliers and factories used by big-name underwear companies. Then we turn around and sell them directly to you at far less than the retail price.
We also cut down on excessive marketing and celebrity endorsements. The result: We’re able to offer our underwear to you at less than 50% the price of competing luxury brands!
Kickstarter has provided us with a wonderful platform to connect with backers like yourself. Since we’re manufacturing the product and delivering it directly to you, we can cut out all excess costs and give you the best product and price possible.
Modal’s botanic origin in beechwood trees makes it particularly eco-friendly and sustainable. We only work with ethically responsible suppliers who meet our extensive requirements. Throughout the process, we minimize waste and recover all chemicals used.
This exceptionally ecological fiber is produced using new symbiotic production technology. Using this method, the pulp (raw material) is produced at the same site as the modal fiber itself. This minimizes the energy and resources used during the production process.
Whether you’re out for a run or a game of basketball, our boxer briefs move with you. They absorb water and fit snugly to ensure you’re comfortable even in the roughest conditions.
They also pack light and provide constant comfort for long flights, hikes, and any outdoor activity you can think of. Since our boxer briefs leave no mark on your legs while you wear pants, they’re ideal for wearing to work as well, which means 9 to 5 just got a lot better! You can also take relaxation to the next level by lounging around the house in our silky smooth underwear for a vacation in your living room.
Every fabric we source undergoes rigorous testing by SGS lab testing for fabric weight, color fastness, and shrinkage to ensure quality and durability. Our latest production runs resulted in excellent results.
Everyone has a variety of options to choose from. We're basing our rewards levels on the amount of underwear you'd like to stock up on. This pricing is one-time only but extends to backers on a permanent basis. The more you pledge, the better the deal! However, by pledging now you'll have first dibs on the first manufacturing run.
Select your pledge level to the right by picking the amount of underwear you'd like to stock up on. After that, select your country and enter the information required by Kickstarter. We'll update you during the campaign with new products and colors as well as information on how to add the items to your pledge.
After the campaign is funded, we'll immediately send over an order form where you'll have the chance to pick your style, color, and size in any combination you want. You'll have over 50 options to choose from! You'll also input your preliminary shipping information so we can coordinate our fulfillment center distribution. We'll then build the underwear and update you on the progress! When they're ready, we'll give you a chance to update your shipping information once again and ship out your underwear.
Our boxer briefs are designed to fit closely but not tightly. If you are between sizes, the larger size will fit better if you prefer a normal fit. If you prefer a tighter fit or have skinnier legs, choose a size lower. To measure, run a tape measure around your waist. Place one finger between your waist and the tape measure for a comfortable fit. You can also use the first number on your jean size as reference. Use this sizing chart as reference:
You'll be able to pick your size, color, and style after the campaign ends.
We promise you'll love them. If your underwear doesn’t fit you the way we’ve described, or if it develops any defects, we’ll exchange them for another size of your choice - on us. Return shipping for exchanges is covered in the U.S. International shipments will carry special considerations depending on each situation. Defective items do not require return shipping. Whichever the case, we'll take care of you!
WASHING INSTRUCTIONS: Natural fibers like modal are known for their ultra soft textures, but washing on too harsh a cycle can cause lint pills to develop long term. If you're worried about long term longevity, separate lights from darks, and wash separately. You can machine wash in warm water, preferably on the delicates cycle, and don’t use bleach or fabric softener (they can't get any softer, believe us). Tumble dry on the lowest heat setting and remove as soon as they’re dry. During our lab tests with SGS, an independent testing service, we got virtually no shrinkage in their most rigorous hot washing test. However, we don't recommend this long-term.
For this second Kickstarter, we've taken more time developing the second collection and are now focusing on quality control and consistency throughout the manufacturing run. This will take some time as our Shanghai quality control office implements the new inspection methods. What you'll get is an amazing and consistently durable product.
SHIPPING: When it comes to shipping your orders, we're changing things up a bit. All international shipments will be fast and trackable.
NEW SHANGHAI OFFICE: Our new quality control office in Shanghai takes care of supervising every manufacturing batch, discarding any possible defective items.
NEW PLATFORM: Your contribution will also fund the maintenance of our revamped e-commerce platform, which will go live at ComfortableBoxers.com when the campaign is funded. The completely automated order and fulfillment process will help maintain excellent pricing after the campaign with quick and speedy delivery. Any orders from our backers after our stock comes in will ship the same-day!
SUPPORT & HELP: if you have any questions, concerns, ideas, or just want to say hi, don't hesitate to reach out to us at email@example.com or head over to comfortableboxers.com and chat with us. Whichever way you choose, we answer very quickly!
HELP US SPREAD THE WORD: You can share the campaign directly via the SHARE THIS PROJECT button below the video.
PRESS-KIT: Head over to our Press-Kit for images and information to use for press.
Risks and challenges
This isn't our first rodeo! We shipped over 10,000 items to 2,500 backers in 2 days. We then shipped another 5,000 through our e-commerce platform. We have shipping, handling, exchanges, and returns handled beautifully. Our specialized fulfillment center in New Jersey is fully operational and makes sure everything runs smoothly. We've discarded shipping providers that proved to be too slow and upgraded our shipments to a fully trackable service.
We've lived through many full production runs of high-quality garments and worked with all of our vendors previously. We know the pitfalls, and we know the snags to watch out for. But most importantly, we know more about how to control for quality. High-volume production could pose any number of challenges, but we've partnered with a professionally established manufacturing facility and expanded our quality control through our new Shanghai office. Our staff takes care of supervising every manufacturing batch, discarding any possible defective items.We're putting in more hours dedicated to supervising manufacturing!
We've gone through numerous textile and product prototypes that have gone through extensive testing, including wash and color fastness, fabric weight testing, comfort trials with objective lab measurements, and in-depth lab testing by SGS. We partnered with the right people, completed all sampling, and sourced the best fabrics, so we're confident to ship underwear that will exceed all your expectations. We believe in transparency and blazing fast communication, so our backers will be the first to know about any unplanned hurdles or delays, although, at this point in the project, they are highly unlikely.Learn about accountability on Kickstarter
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