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Faster Horses is a poster series illustrating iconic innovations across industries and throughout history.

The Background

Henry Ford has been credited with the statement, "If I had asked my customers what they wanted they would have said a faster horse." I've had a hard time verifying Ford indeed said this, but whether or not he did is almost besides the point.

The point is, innovators throughout history have seen the future before everyone else has. They've seen beyond the 'faster horses' and have envisioned things that didn't yet exist.

This poster series is a look back through history at some of these innovations. While I could have included thousands more, I've deliberately narrowed my focus to seven:

  • The Model T - A Faster Horse
  • The Light Bulb - A Brighter Candle
  • The Phonograph - A Portable Orchestra
  • The Geodesic Dome - A Stronger Brick
  • The Macintosh - A Smarter Abacus
  • The iPod - A Portable Record Collection
  • The iPhone - A Smarter Telephone

Using the structure of the phrase, 'a faster horse' as the guide—[A]+[adjective]+[inferior noun]— I then applied it to the other 6 items. This highlights the discrepancy between what most of us are able to envision and what true innovators are able to produce.

You'll notice the last 3 innovations come from one company: Apple, Inc. I'm aware of this. When started this list, I not only wanted to represent innovations that were recognizable to a mass audience, but I wanted things that resonated with me and effected me on a daily basis. To me the Mac, the iPod and the iPhone all fit the criteria: iconic, game-changing and relevant to me (to his credit, Thomas Edison is responsible for the light bulb and the phonograph).

So no, this list is far from conclusive. Depending on how successful this project is, I would love to expand on it.

The Project

You might be saying to yourselves, "Great. You have everything you need to make these. You have the idea, you've designed the posters. Get started!"

This is partially true. While I have thought up the idea and designed the posters, this only represents 1/3 of the effort required in making these posters a reality. There are two more equally important parts of this project: The production and the shipping. What was that thing Edison said about perspiration?

This is where you come in. By backing this project, you get something in return for your support, but before that, you're enabling me to buy the necessary supplies to get these to your door. In the immortal words of the Wu-Tang Clan, cash rules everything around me.

Your support makes possible:

  • Paper
  • Ink
  • Silk Screen Frames
  • Shipping Supplies (Tubes, Tape)
  • incredible posters

To be more specific, the plan is:

  • Have custom silk screen frames created by a local screen printing shop here in Los Angeles with the graphic elements for each poster design. 
  • Purchase enough paper to do at least 25 prints of each design at 11" x 14", or approximately 350 sheets. I'll be using a thick stock supplied to me by McManus & Morgan, Inc.
  • Once the screens are created and the paper has been purchased, print the posters by hand, myself, in my home and hope my wife doesn't go crazy with hundreds of posters drying around the house. 
  • Ship your posters to you!

I've chosen to buy my paper from McManus & Morgan based on a short film I saw about them early in 2012:

It's important for me to make these posters myself and support local businesses while I'm at it. I've met the owner of McManus, Gary, and he's a great guy. So when you're backing this project, you're not just helping me make these posters, you're helping Gary keep his business running.

Are You Legit?

Hell yeah I'm legit. Why would you ask such a question?

This isn't the first Kickstarter project I've done. Early in 2012 I successfully funded the printing of Bicycles For Our Minds, a poster series illustrating Steve Jobs' belief in the computer's ability to amplify powers of thought in the same way a bicycle amplifies our powers of locomotion.

The difference is, last time I used an outside vendor to do all the printing. This time, I'm doing the printing myself. I like to live dangerously. I'm a loner, Dottie, a rebel.

The Goods

The posters come in two versions, Classic and Bold. Size: 11" x 14". Both are awesome.

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A Faster Horse (Classic Design)

A Faster Horse (Bold Design)

A Faster Horse (Asymmetric Design)

A Brighter Candle (Classic Design)

A Brighter Candle (Bold Design)

A Brighter Candle (Asymmetric Design)

A Portable Orchestra (Classic Design)

A Portable Orchestra (Bold Design)

A Portable Orchestra (Asymmetric Design)

A Portable Record Collection (Classic Design)

A Portable Record Collection (Bold Design)

A Portable Record Collection (Asymmetric Design)

A Smarter Abacus (Classic Design)

A Smarter Abacus (Bold Design)

A Smarter Abacus (Asymmetric Design)

A Smarter Phone (Classic Design)

A Smarter Phone (Bold Design)

A Smarter Phone (Asymmetric Design)

A Stronger Brick (Classic Design)

A Stronger Brick (Bold Design)

A Stronger Brick (Asymmetric Design)

FAQ

Have a question? If the info above doesn't help, you can ask the project creator directly.

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    A Portable Orchestra (Classic version) - 1 signed poster and your name on the project website (International pledgers add $10 for shipping & handling)

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    A Faster Horse (Classic version) - 1 signed poster and your name on the project website (International pledgers add $10 for shipping & handling)

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    A Brighter Candle (Asymmetric version) - 1 signed poster and your name on the project website (International pledgers add $10 for shipping & handling)

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    The Classic Set - 7 signed posters in the Classic design and your name on the project website (International pledgers add $15 for shipping & handling)

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    The Motherload Set - All 14 signed poster designs (Classic & Bold designs) and your name on the project website (International pledgers add $20 for shipping & handling)

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Funding period

- (30 days)