About this project
What People Are Saying
"Steve Jobs’ talk comparing computers to “a bicycle for our minds” is definitely one of my favorites. Apparently, Michael Mulvey feels the same way, as he launched a Kickstarter project to create a graphic and prints of the quote."
—MG Siegler, TechCrunch columnist
The Tech.li crew loves finding cool new Kickstarter projects. Our obsession continues with a cool new project by graphic designer Michael Mulvey. The project includes a poster,decal, and wallpaper image set of Steve Jobs depicted with bicycle pedals inside of his mind.
—Andrew Torba, tech.li
This Kickstarter project is less than $1,000 from being funded. I backed it because this project captures my favorite Steve Jobs quote.
—Stephen Hackett, 512 Pixels
"The more I take a look at them, the more I’m liking these posters. Would look great in a nice frame hanging in the office. Worth kicking in a few bucks for sure. He’s also doing them as decals too if you are into that sort of thing. Even a $1.00 pledge gets you a set of those so everyone gets something for their pledge. What a great idea."
"The posters look just perfect. I would love to get one of these to hang on my wall. Currently, my walls are bare. I hadn't seen anything that I thought would fit the bill until now."
—The Geek's Companion
"Patrick Rhone [Minimal Mac] linked this tonight, and it’s way too good of an idea to let pass by. I almost wish it was also a t-shirt, but I’ll be more than happy to add this to my collection of posters. Probably frame this one, actually."
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I love great ideas coupled with great design. t.co/YJoyrXoA
In October 2011 I came across a YouTube video of Steve Jobs produced by the Library of Congress. In it he talks about how remarkable the computer is and how, it's the equivalent of "a bicycle for our minds". Like bicycles amplifying the efficiency of locomotion, so too do computers amplify the powers of our minds. According to Walter Isaacson's biography of Jobs, he wanted to go as far as to rename the original Macintosh computer to 'the Bicycle'.
Computers are bicycles for the mind. How beautiful.
After I watched the video a dozen times, I started sketching ideas in my sketchbook. A good friend and design colleague made the great suggestion to use the Golden Section as structure for the design.
Once I decided how and where to use the Golden Section, everything just fell into place and the design just seemed to reveal itself like magic.
I refined the design in Adobe Illustrator and realized this was something that I needed to share with everyone. I initially thought it would be fun to put the design on t-shirts (and I still do) but I quickly came to the conclusion that while a graphic t-shirt would be cool, this design deserved more. I concluded the poster was the best form factor.
The BFOM posters will measure 18" x 24". They will be screen printed on a beautiful, thick paper stock appropriate for posters (Crane 100 lb or similar).
Much like how Apple sells iPhones, these posters will come in two versions - one on white paper and one on black paper.
I have narrowed down the screen printers I want to work with to a few amazing ones here in the United States. When the project gets funding I will announce who I decide to go with.
If funding is successful, I expect to have the posters (and decals) printed and shipped by end of January or early February 2012.
The decals: The decals look almost identical to the poster designs and measure 4" x 3".
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