Colors do not exist, there are only the wavelengths they produce; our brain encodes them and we can perceive color.
The same is for words. Words do not exist; only their meaning exists (as Umberto Eco claimed)
This is the reason why I’ve put words and color together. It’s my personal, subjective interpretation, exactly as color perception and words’ meaning.
I’ve always been dealing with graphics, design and advertising and I know how sophisticated the research of “ingredients” that produce color is and the importance of feelings and sensations evoked by a color. Just like a word can have different meanings depending on the context in which it’s used.
Like the color, the meaning of words is the sum of other words together with sensations or feelings. It’s a very subjective and humoral concept… some days I wake up in a black mood, some days in a pink one……. works must be looked at, read, interpreted as it comes. I’m sure that every time you’ll look at those works you’ll find a new meaning and perceive the color in a different way, as it is natural, as the multicolor life is.
If you love colors, irony too, and believe that a yellow sweater, a pair of green shoes and a pair of red glasses can change your day, so you and me we’re similar.
We both know that every color has its own meaning.
The collection includes 20 words / colors to choose in English and Italiano : at closure crowdfunding I will ask you to indicate the words you want.
If you want a color for your word, a word that belongs to you, the name of a friend, the brand of your store or whatever you want I can do it just for you.
Send me an email and I will answer you by asking you questions to understand and create the right color corresponding.
My name is Patrizia Chiodini, I have always dealt with visual communication, graphics, web design; I’m handbags and fashion accessories designer(www.messaggidaindossare.it)
I’m based in Milan - Italy : STUDIO LAB (www.studiolab.info) I’m very curious and I am attracted to art, to unconventional and innovative forms of communication. Now I have a strong desire to experience myself as an artist, with no marketing rules to respect, where only my emotions live.
The Works are realized in 2 formats and 2 different techniques of printing and cardboard. At closure crowdfunding I will ask you to indicate the words you want.
What color does your family have?
Risks and challenges
Apart from unforeseen natural events, producing printed material is my job (graphic designer),for this I know perfectly how to produce and package my works within the established time frame.Learn about accountability on Kickstarter
- (34 days)